Maserati is an Italian luxury car brand, in 2017, Maserati's global sales reached a peak, with cumulative sales of 48,700 vehicles, of which the Chinese market sales reached 15,627 vehicles, and then began to plummet, sales in 2018 were 9,921, sales in 2019 were 7,249, sales in 2020 were 4,799, and 2021 was not over, Maserati's sales in China finally exceeded sales in 2020, although sales were tilted, But it is still the bottom of the luxury brand, and we can't help but ask, why is Maserati getting worse and worse in China today?
From January to October 2021, Maserati's sales in China were only 5669 vehicles, of which 3333 were Levante, 2069 were Maserati Ghibli, 264 were Maserati President, and Only 3 Maserati MC20 were sold. The flagship president only sold 264 vehicles, an average of less than 30 vehicles a month, oh my! In the whole of China, you can't sell one car a day, not as much as The Gusit 466 vehicles, which is too bad to pay for rent. Thankfully, Levante was introduced, otherwise sales would have been worse. Maserati loses money for several reasons.
First of all, the model is less, the current models on sale are 4 models, the optional space is too small, 2: the price is high, the cheapest Maserati is ghibli, although it is the cheapest car, but the price is still as high as more than 700,000, this money can buy BMW 730 and Audi A8, 3: cost-effective, to the President of Maserati for example, The starting price is 141.75 million, there is this money is not as good as buying Maybach S, if you feel that the car is big, choose the BBA flagship is also OK, many people think so, so that 10 months to sell 264 vehicles, which shows that this is a spare tire model, 4: positioning is blurred.
When it comes to BMW, many people think of control, when it comes to Mercedes-Benz, many people think of luxury, when it comes to Audi, many people think of technology, when it comes to Volvo, many people think of safety, when it comes to Maserati, what do you think of? Over the years, when maserati is mentioned, people think of showing off their wealth headed by Guo Moumou, thinking of privilege, and thinking of some vicious events. In the past, Maserati was the sea king, but now she has become the back pot king, in fact, these events are human problems, and what does it have to do with the car? Just like the old man doing bad things, it is a personal problem, and the old has nothing to do with it, in fact, Maserati is also a victim, the hemp rope is specially picked and broken, and the bad luck is dedicated to finding the bitter person.
Today's Maserati high is not low, sales do not want to launch relatively civilian models, which makes Maserati into a dead end, if you want to get out of the predicament, you must study Chinese consumers, because China is the largest market for luxury cars, get China to get the world, lose the Chinese people lose the world, just have a sense of honor is not enough, there is no sales as a support, the sense of high is useless, the most important thing to live.