In recent years, American drama fans affectionately known as "Netflix" and "Netflix" (Netflix) of the United States network streaming service quietly rose, with high-end self-made American dramas and breakthrough scheduling to impact the advantages of traditional TV platforms. After all, many of their big dramas pursue very yellow and violent scenes, which make people look at it and can't do it.
Netflix used to be an audiovisual company, renting out 1 million DVDs a day, making it the leading player in the U.S. disc rental field. Later, Netflix, which did not have its own production capacity, has always been the downstream of the industry, and it is even if it is a large amount of money distributed to others, and people can give you food at any time Who can bear it.
In 2012, Netflix invested in a series called "Lily Hammer", a norwegian-language drama that later aired on the Norwegian NRK television network, giving Netflix a small success to test the waters.
When Netflix announced the "House of Cards" project in 2012, the North American film and television industry was about to laugh to death, after all, a hundred million DOLLAR investment, only invested in one website, will never return the cost. But the Netflix executives responded: We only need to bring in another 565,000 new registered users, and the show can break even.
Netflix dares to invest in self-made dramas because of the "big data" artifact behind it. Long before "House of Cards" was launched, Netflix's data algorithm tracked down the high popularity of keywords such as "BBC production", "political drama", "Kevin Spacey" and "David Finch" on the website, so it was integrated into one big drama.
This is similar to a white house battle with more intensive and cruel intellectual firepower, and the trick is quite powerful. Every day, he is "laying out chess", more two-sided and three-knife, treacherous, secret crossing Chen Cang, and hezhong lianheng are happening at any time, and the tense political lobbying scene satisfies the Chinese audience's curiosity about the "American court drama".
Compared with the previous "White House", "House of Cards" pays more attention to telling people's stories, and also adds a lot of dark colors of critical realism. The president and his wife can cheat on each other and have hands full of blood, and the scale is very large! In 2013, with this "House of Cards", Netflix's annual subscribers grew by 27.5 million!
The show has been filmed for six consecutive seasons with a total of 73 episodes, and the last season was forced to change actors because of spacey's sexual assault case, and the reputation has declined, but this business model is undoubtedly successful.
In 2013, Netflix aired episodes that also included "Hemlock Bush," which cost $40 million to produce, and "Women's Prison," which cost $90 million. Among them, "Women's Prison" and "Single Drug Mom" are similar dramas, both of which belong to "drug-related black comedies".
At the 66th Annual Emmy Awards, the show received 12 Emmy nominations and won the Screen Actors Guild Award for Best Group Drama in a Comedy Category.
In 2014, "Marco Polo", a Netflix self-made drama "Marco Polo", which held the title of "the most expensive network drama in history", was broadcast and triggered heated discussions at home and abroad. This American drama full of slots in the eyes of Chinese netizens, although there are many large-scale shots, has encountered word-of-mouth Waterloo.
In the eyes of AVClub contributor Joshua Alston, Marco Polo doesn't get rid of a low-level narrative, filled with medieval wars, cut-off heads and unexplained nudity, as well as tedious details of the times. And the narrative rhythm is chaotic, in which the plot of Makpol's appointment under Kublai Khan is slow to death, while other plots quickly jump scenes, which is dizzying.
In 2015, Netflix successfully launched a set of large-scale crime masterpieces "Narcos", which truly records the legendary life of Pablo Escobar, a colombian drug lord in the 1980s.
Escobar, a smuggler, has built a super drug empire with extraordinary agility and murderous means - the "Medellín Group"! Then, the drug syndicate went into decline with the police encirclement and internal troubles.
In 2016, Netflix invested in the costume-themed political drama "The Crown" co-directed by Stephen Dadley, Philip Martin, Julian Gerrard, Ben Cuarón and others, which was immediately a sensation. The first four seasons have won many Emmy Awards and Golden Globe Awards for Best, and Netflix has announced that it will continue to shoot until the sixth season.
The play tells the story of Elizabeth II's personal, political and social achievements as Queen of england since she ascended the throne in 1952, and the story of the British royal family's constant adaptation to an ever-changing but turbulent world.
The Suez Canal crisis, the visit of the US president and his wife, and the continuous scandal of the royal family are also one of Netflix's most successful episodes.
In the summer of 2016, when Winona Red and David Hubble starred in "Stranger Things" silently launched, no one would have expected that a group of child stars would hitch a once-popular star group and trigger a strange trend that lasted for many years!
Capturing the american public's zeitgeist, the series combines retro elements of various creative works from the 80s with settings for children, disturbing supernatural creatures, and clumsy adults without religion. It was also because of these features that Stranger Things won Emmy Awards, Saturn Awards, and Producers Guild of America awards.
In 2017, Netflix invested in the "Mind Hunter" by the director team of David Finch, a crime drama of the "House of Cards" team, telling the story of two agents from the FBI's Behavioral Science Department who traveled across the country to interrogate serial killers, think of killers, and guide local detectives to solve cases.
The first ten episodes were released in October 2017, leaving a frightening ending, and only after launching a second season in the past two years, it still maintains a super high standard, the audiovisual language continues the film texture, and the case is relatively dark!
In 2011, Netflix also cooperated with British Television 4 to cooperate with the science fiction suspense drama "Black Mirror" with a number of independent stories built in the background of modern science and technology, expressing the use, reconstruction and destruction of human nature by contemporary technology!
Purchased by Netflix from the BBC until the third season, it has launched a fourth and fifth season and an interactive film, Black Mirror: Pandasnake. Although the following seasons were not as high as the initial ratings, they were hot.
In 2020, it was adapted from Walter Tevez's 1983 novel The Queen's Chess Game, which tells the story of a young chess prodigy who gradually rises from the orphanage to the international stage. The number of viewers of the show in 4 weeks/28 days was 62 million, setting a new record for the viewing of its limited series!
"The Queen's Chess Game" does not avoid the hardships faced by women in real history, does not deliberately create antagonistic dramatic conflicts, does not have a contrived "first suppress and then rise", but instead replaces the dilemma of the protagonist and even women, her obsession and genius skills in chess, and her lack of interest in political positions, which are surprising.
The plot line is silky lubricated, which has also become a major source of "cool points" for the audience! The drama swept major awards such as the Emmy Awards, the Golden Globe Award, and the Australian Academy of Film and Television Arts Awards in 2021, which is a sword-and-arrow masterpiece.
In 2019, Tim Miller and David Finch executive producered the adult-to-animated short film series Love, Death, and Robots, which consists of 18 parts, each lasting 5-15 minutes. The short film covers a wide range of genres, including sci-fi, fantasy, horror and comedy, and the short film also contains many forms, with the first two seasons being on fire!
It is full of bloody, violent, erotic, and terrifying elements that provoke adrenaline, and Geek's favorite mecha, monsters, sci-fi, and cyberpunk are all thrown into it, just to create a visual feast with diverse styles, of course, the quality of the second season has declined, but this breakthrough is obvious.
At the 2018 Emmy Awards, Netflix even ended HBO's 18-year monopoly with 112 nominations.
Netflix is also expanding its territory around the world, with the reputation of "Netflix production, must be a boutique", in Brazil, Germany, India, South Korea and other more than 20 countries to produce local film and television projects.
The British drama "The Crown", the German drama "Babylon Berlin", the Spanish drama "The House of Paper Money", the Japanese drama "Alice in the Land of the Dead", the Korean drama "The Forced Landing of Love", "Li Corpse Dynasty", "The Game of the Squid", the Taiwanese drama "Who is the Victim", "The First Lantern", showing great ambition!
On November 30, 2017, Netflix bought the broadcast rights to "White Nights", which is the first time the company has bought the rights to Chinese mainland online TV series! Netflix executive Stephens has stressed that partners in China will not be limited to iQiyi.
Subsequently, in addition to the dramas produced by iQiyi, "Later Us" and "The Wandering Earth" and other popular films in China were also included in Netflix under Hastings' strategy of "buying, buying and buying".
Even the excellent reputation of the animation of "Mamma Mia Duck", although the theater box office is not good, Netflix has also won it together, showing its rich and powerful side, and has made a major breakthrough in the field of Korean dramas!
In 2017, the Spanish crime drama "House of Paper Money" caught fire, proving Netflix's vision. The drama is based on the criminal gang of professors (Alvaro Mochi), locking themselves and hostages in the Spanish Royal Mint, manipulating hostages and police to achieve their own plans, and making a high-IQ drama.
Within a month of the show's third season, the show was viewed online by more than 40 million people, making it the top 3 of Netflix's top ten hit series. Even "Horror Master" Stephen King can't help but tweet, when will the fourth season return? At present, the full set of five seasons of "Banknote House" is also a business model.
In 2020, the Japanese drama "Alice in the Land of The Dying", adapted from the manga written by Aso Yuro, was launched, telling the story of the protagonists who suddenly fell into the mysterious world and had to save their lives through the game. Starring Kento Yamazaki and Taiho Tsuchiya, he was very popular.
In 2019, although the Korean costume zombie drama "Kingdom" invested by Netflix added oriental elements such as court etiquette, exorcism and traditional medicine, it still brought the audience a sense of "Korean drama skin, American drama bone". The theme of ancient costume palace fighting + apocalyptic zombies has also been filmed vividly.
"Kingdom" was selected as one of the top ten TV series of 2019 by The New York Times, which shows the success of Netflix.
In 2021, Netflix invested in "Squid Game" is a Korean drama that combines elements such as wit, adventure, thriller, suspense and other elements in the context of battle royale, somewhat similar to film and television dramas such as "Deception Game", "Gambling Apocalypse", "Animal World", etc., all of which gather a group of people into a game of life and death, winning life and losing death.
On October 12, 2021, Netflix announced that "Squid Games" had become the most watched series in its history. Although they invested a huge amount of money in marketing publicity, the return was huge, and NBA star James was not satisfied with the end of the shelling, and the director was not convinced, causing a huge controversy.
Netflix's strategy of attacking Asia has indeed worked significantly, with the original CG animation "Saint Seiya: Knights of the Zodiac", the 3DCG animation "Mobile Ultraman", "Busan Trip" director "Hell's Minister", and the live-action version of "Interstellar Cowboy" and other episodes have been launched.
Big IPs such as "Grudge", "One Piece", and "Three-Body Problem" are all being adapted into popular dramas, which shows that Netflix has a great action in Asia.
Netflix announced the birth of an era with "House of Cards", "Drug Lord", "Women's Prison", "Crown", "Black Mirror", "Alice in the Land of the Dead", "Kingdom", "Squid Game" and other boutique dramas, and looked forward to bringing more large-scale masterpieces to everyone in the future.