For network marketing, it is important to first grasp the attention of the audience (netizens), to have an attraction point, that is, there is a point of concern, there is no attention rate, there can be no click rate, no click rate, where there is a consultation rate, no consultation rate, what to talk about the transaction rate.
According to the in-depth research on network marketing promotion by marketing expert Mr. Kong Changchun and the famous SEO master Yang Xiaoxiong in the past 7 years, it has been concluded that the first step to do a good job in network marketing is to find a gimmick to hype, and the level of hype is divided into the following three levels, which are also three skills, which are interpreted as follows.
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The first level: dare to signal provocation!
Teasing is the first level of online hype, full of very seductive motives, especially with beautiful women or celebrities as gimmicks to attract attention. One of the news stories with the highest online reprint rate recently is the pantsless day campaign launched by sports brand Reebok on February 16. More than 20 sexyly dressed "sisters" imitated the overseas "No Pants Day" event on the streets of Taipei's East District, successfully attracting the attention of everyone. Major portals such as Sina and Tencent have reported in prominent positions, and have also landed on TV media such as Shenzhen Satellite TV. This is a successful hype with the main purpose of "teasing".
Also, for example, at last year's Beijing Auto Show, the car model beast became the host of the cool 6 network, the network clarification of Yao Chen's divorce, the promotion of bikini beauties outside the Beijing subway, etc. are all cases of online hype at the provocative level, so it is the same as offline advertising, and beautiful women have always been concerned.
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The second level: openly provoking the moral bottom line!
Provocation is more aggressive than provocation, making the group audience feel irrational, more alternative, and more exciting. Furong Sister, Mu Zimei, Rogue Yan, Hai Rong Tiantian, Feng Jie's network hype actually belongs to the category of provocation, they provoke the social public morality and ethics and the public endurance.
Furong's sister's super narcissism, Fengjie's is even more, with a strong contrast to win eyeballs. But this is risky, if the image is the opposite of the appearance, it is difficult to be correct, just like Feng Jie became an Internet celebrity, but it has always been a negative image. We believe that such hype water products are not very high, and the techniques are lower.
The third level: the winning image that challenges the eyeballs.
Mr. Kong Changchun, a marketing expert, has not advocated the emergence of a negative side. Sugar gourd Xishi, neighbor little sister, Tianxian sister these are all positive images appear, such network hype is meaningful.
Sugar gourd Xishi sells rock sugar gourds next to the university campus, often carrying a fashionable leather bag, carrying two large silver earrings, looking young and beautiful, and being named "Sugar Gourd Xishi" by the boys. After being reported by the media in Shaanxi, it began to speculate on the Internet and opened a lot of sugar gourd Xishi chain stores in Xi'an.
Now the Tianxian sister is also, through the Network, showing a pure face, today began to shoot movies, product endorsements, very good.
Here's an example:
In terms of returning to the level of product hype, the hype case of Meizu M9 is the same as that of the sketch. On January 4, 2011, the Meizu M9 was sold in five major cities in China (Beijing, Shanghai, Zhuhai, Shenzhen and Guangzhou) at the same time, with hundreds of queues in each store, reminiscent of the queuing scene when the Apple iPhone was released, which in itself has attracted the attention of many people. Subsequently, IT industry insider Li Yi revealed on his Weibo that this is Meizu spending 300,000 yuan to hire water troops to carry out speculation, which is hoodwinking consumers. This then led to a scolding war between Li Yi and Meizu. This incident once caused a wave, and some people even said afterwards: This is Meizu and Li Yi's "re-speculation" on the hype incident itself, the purpose is to enhance the popularity of M9.
Therefore, to really do network marketing, while grabbing the attention of the audience (netizens), it is even more positive and bright. When network marketing is hyped, while grasping or creating the focus, the creativity is key, and the quality of the creativity directly affects the subsequent effect.
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