Wu Li, currently the head of operation of Xiangyuan Rural Commercial Bank's Yuting Branch, since joining the work, she has always adhered to the service concept of "thinking about what customers want, urgent customers' needs, and worrying about customers", starting from small things, starting from bits and pieces, and winning the "thumbs up" of the nearby masses with sincere service, since the launch of this year's "Qianggen" marketing work, Wu Li has made marketing deposits of 6.341 million yuan, completing 121.6% of the annual target of 4.8 million yuan; successfully referred 12 loans with an amount of 1.35 million yuan The cumulative marketing of electronic banking products ranked among the top of the bank in terms of more than 200 households.
Shift your mindset and keep up with marketing trends
After the "qianggen" marketing began, Wu Li slowly integrated her work rules and work and rest habits into the marketing, making the marketing process become "natural". Hall service and customer careful conversation, return to visit customers to help solve the practical difficulties, on the way home to the package merchants often turn around, Wu Li is to seize these inconspicuous small details, only with their own high salary to attract the envy of others, and then have joined the marketing tide. She said that if you just passively market every day under the pressure of the task, you will not succeed in the end. Only by recognizing this challenge from the heart and letting their enthusiasm infect every customer can we get a huge sense of achievement from the success of bit by bit, so as to find real happiness in marketing, and turn this happiness into motivation, infect every colleague and customer, and form a strong synergy of "strong root" marketing.
Find the right way to achieve self-breakthrough
The first is "soft", in order to market to all kinds of customers, first of all, to meet the most immediate and urgent needs of on-site customers, and then according to the short contact to introduce products suitable for them, so that customers in a warm and respectful atmosphere to feel really needy, like and worthy, and finally be trusted and achieve marketing results. The second is "rigid", solid professional skills and qualities are a hard skill in marketing. Only by having enough understanding and confidence in the recommended products can we collect the product needs of customers that may be successful, and then rely on their solid professional skills to win the favor of customers to help them solve problems, thus opening the door of marketing.
Follow up on services for good interaction
Once, Wu Li and her colleagues went door to door along the street to carry out propaganda, and when they walked to the door of a merchant, Wu Li was about to enter but was stopped by a colleague next to him, who said: "The boss of this house is not good at talking, let's go directly to the next one." Wu Li walked in disapprovingly, and in the process of chatting with the shopkeeper, she found that the shopkeeper did not seem to recognize the real and fake coins in place, and every time she received the "hundred yuan bill", she had to call her daughter-in-law to confirm it together before she dared to accept it. After a detailed chat, I learned that the small shop had suffered heavy losses several times due to several encounters with "counterfeit money", which attracted the attention of the shopkeeper. Wu Li seized the needs of the shopkeeper to explain to them the method of distinguishing between the true and false RMB of each version, and while solving their practical difficulties, she also made friends with the owner's family and became the exclusive account manager of their family. (Sun Aiguo, Song Lingyi, Wang Xin)
(Editor-in-charge: Zhang Wenwei, Hao Yahong)