Watermelon, unremarkable
But when this fruit and a certain place name
and when a string of numbers is connected together
Immediately exudes a wonderful charm
Nanhui 8424 watermelon
Sounds like quality assurance
Crabs are not uncommon in wet markets
But when this aquatic animal
When associated with a place name, a feature
The "value" immediately doubles
Chongming old hairy crab
Its delicious old foodies are all understood
Chongming crab
"Landmarks" are not necessarily buildings or attractions
It may also be animals and plants
Shanghai's "landmarks", in addition to the Oriental Pearl Tower, Shanghai Center, the brightly lit Lujiazui, there are watermelons in the Nanhui area, crabs in Chongming, peaches in Fengxian, and Zibai in Qingpu...
According to statistics, Shanghai currently has a total of 18 geographical indication trademarks, 15 geographical indications for agricultural products, and 8 kinds of geographical indication protection products... It is a bit awkward to say, and most of them are local specialties with the word "farming".
Cuiguan pear
The characteristics and vitality of a megacity
Not necessarily just hidden
The central urban area is bustling with traffic and high-rise buildings
It is also hidden in the vast suburbs of the city
These "landmarks" of Shanghai
How much do you really know?
How many types of "geographical indications" are there in Shanghai? ▽
Geographical indications are indicators that indicate that a commodity originates from a certain region, and the specific quality, credibility or other characteristics of the commodity are mainly determined by the natural factors or human factors in the region. What exactly are geographical indications? Is it a class of specialties, or a class of trademarks, or something else? Both, but none.
In China, there are three main systems for the protection of geographical indications. The first is the registration and protection system of "collective trademarks" and "certification marks" led by the State Intellectual Property Office and mainly based on the Trademark Law, the second is the registration and protection system of "geographical indication protection products" led by the State Administration for Market Supervision and Administration and mainly based on the Provisions on the Protection of Geographical Indication Products, and the third is the certification and protection system of "geographical indications of agricultural products" led by the Ministry of Agriculture and Rural Affairs and mainly based on the Measures for the Administration of Geographical Indications of Agricultural Products.
The term geographical indication is an imported product, a concept accepted under the TRIPS Agreement after China's accession to the WTO. There are two logics for the protection of geographical indications from the practical level: the protection of the production link and the protection of the circulation link.
Harvested happiness. Photo by Shi Qin
In Shanghai, there are currently 18 geographical indication trademarks, namely:
1、 Jiading bamboo carving 2, Songjiang rice 3, Chongming lentils 4, Chongming goats 5, Chongming golden melon 6, Chongming old hairy crab 7, Chongming daffodil 8, Chongming crispy taro 9, Fengxian yellow peach 10, Jiading white garlic 11, Malu grape 12, Nanhui peach 13, Nanhui 8424 watermelon 14, Tinglin snow melon 15, Chongming rice 16, Chongming boxwood 17, Songjiang crab...
Marlu grapes
(Huh?) Isn't that 17? Sell a close first, and then solve the puzzle below)
There are a total of eight types of geographical indication protection products in Shanghai, namely:
1、 Nanhui peach 2, Chongming old liquor 3, Chongming old hair crab 4, Qingpu Liantang Zibai 5, Fengxian yellow peach 6, Jinshan peach 7, Songjiang Cangqiao crystal pear 8, Songjiang rice.
There are 15 geographical indications of agricultural products in Shanghai, namely:
1、 Chongming goat 2, Fengjing pig 3, Jinshan peach 4, Sanlin bengua 5, Chongming Shawutou pig 6, Jiading Meishan pig 7, Chongming golden melon 8, Malu grape 9, Tinglin snow melon 10, Chongming daffodil 11, Zhuangxing honey pear 12, Fengxian yellow peach 13, Pengzhen green lentils 14, white crane strawberry 15, Qingpu thin rice.
White crane strawberries
How many types of "geographical indications" are there in Shanghai? It is difficult to count and cannot simply add up the above three numbers.
On the one hand, the three types of "geographical indications" intersect with certain local specialties, such as the Malu grape, which has both registered geographical indication trademarks and obtained geographical indication certification for agricultural products.
On the other hand, some products have registered more than one geographical indication trademark. If we only talk about the number of product types, there are currently 29 kinds of local specialties in Shanghai's "geographical indications".
Chongming multicolored daffodils
Three kinds of rice, three kinds of pigs, three kinds of peaches... What's the difference? ▽
A detailed analysis of the above 29 kinds of "Shanghai souvenirs" can find some interesting conclusions.
Why are geographical indication trademarks clearly 17 products, but 18 trademarks? It is because Jiading Bamboo Carving has registered two trademarks. Jiading bamboo carving was created by Zhu He during the Zhengde and Jiajing years of the Ming Dynasty, mainly in Jiading inheritance, bamboo carving artists with knives instead of writing, the book, painting, poetry, literature, printing and other arts into one, giving bamboo a new life, so that bamboo carving works have obtained the atmosphere of books and gold stone taste. On December 28, 2009, the Jiading District Bamboo Carving Association registered two trademarks for Jiading Bamboo Carving, using one category of goods such as pen holders, paperweights and pen holders, and the other types of bamboo carving crafts and artworks.
Jiading bamboo carving
The only local specialty that appears in all three types of "geographical indication" protection systems is Fengxian yellow peach. Fengxian yellow peach fruit is huge, the color is like gold, gorgeous and attractive, the fruit shape is round, the flesh is flexible, the aroma is strong, the fresh food flavor is excellent, and it is suitable for processing and canning.
Fengxian Yellow Peach
Listed as a "geographical indication", Shanghai has a total of three kinds of rice, three kinds of pigs, three kinds of peaches, two kinds of beans and four kinds of melons.
The three types of rice are Chongming rice, Songjiang rice, and Qingpu rice
In recent years, Chongming has been pushing forward the "two unchemical rice" without chemical pesticides and chemical fertilizers, and the effect is remarkable, with 50 yuan per kilogram making consumers flock to it;
Songjiang rice and Qingpu rice are not to be outdone, Songjiang rice is known for its full grains, crystal translucent, soft and elastic rice, and slightly sweet taste;
Qingpu rice has a long history, the rice produced in the past is called Qingjiao thin rice, which is the imperial court tribute rice in the Ming and Qing dynasties, which is recorded in the Ming Dynasty's "Tiangong Kaiwu".
Qingpu thin rice
The three types of pigs are Fengjing pig, Jiading Meishan pig and Chongming Shawu head pig
Fengjing pig naturally does not need to say more, the Taihu Lake Basin butterfly depression terrain is low, the groundwater level is high, suitable for pig breeding, Fengjing Ding hoof has long been famous.
Shawutou pig is a famous local pig breed in the Taihu Lake Basin, produced in Chongming Island, known for the number of litters, strong fecundity, with good adaptability, resistance to rough feeding and other characteristics, delicious meat, bright red meat, tender and juicy, in the hot pot shabu to eat particularly delicious, without dipping small ingredients, there is a kind of other pork does not have a umami taste.
Meishan pig is the world's largest pig breed, Jiading Meishan pig belongs to the excellent breed of Taihu pig, pork color red, muscle tender, taste fat but not greasy.
Chongming Shawu head pig
The three types of peaches are Nanhui peach, Fengxian yellow peach and Jinshan peach
Fengxian yellow peach said above, Nanhui peach does not need to say much, this can almost be said to be the most famous peach in Shanghai. Jinshan peach, mainly produced in Luxiang Town, where the peach fruit is large in shape, small in core, soft in flesh and sweet in taste. The author has eaten it in the peach orchard in LuXiang before, and the degree of freshness and juiciness is not lost to the Nanhui peach.
Nanhui peach
Golden Mountain Peach
The two kinds of beans are Chonghua lentils and Pengzhen green lentils
Pengzhen is a town in Pudong New Area that has been abolished, and in 2002 it merged with the original nicheng town to form a new nicheng town. The green lentils in Pengzhen are also grown elsewhere on the outskirts of Shanghai. The pods of this bean are fat, purple-red, and can be fried with pods, and eaten sweet and soft.
Chongming lentils are also a well-known bean in Shanghai, and are the only vegetables in the "Chongming Four Whites" (white rice shrimp, white lentils, old liquor, white goat), which shows its "status in the jianghu".
Chong understands lentils
Pengzhen green lentils
The four kinds of melons are Nanhui watermelon, Tinglin snow melon Sanlin bengua and Chongming golden melon
Golden melon is not a fruit, but a vegetable, known as the "plant jellyfish", eating that kind of crisp taste, cold mix excellent. Nanhui 8424 watermelon, here is no need to introduce more. What are snow melons and crash melons?
Tinglin snow melon and Sanlin bengua belong to Shanghai's "four famous melons", the other two are Qibao golden melon and green skin green meat melon. Tinglin snow melon skin snow white, there are ten longitudinal ridges, the flesh is crisp and tender; the skin of the Sanlin melon is very crisp and thin, the melon can be broken when ripe, it is said that whenever the thunderstorm passes on the field to walk, the footsteps are slightly heavier, the melon will burst into the ground, so the name of the melon. This melon skin is thin and yellow, extremely sweet and has a sweet aftertaste.
Tinglin snow melon
Sanlin Bengua
Chongming Golden Melon
More "landmarks" will rise in Shanghai▽
The total number of geographical indications in Shanghai is not much, but all of them are fine products, with obvious economic benefits and huge appreciation space, which has a great role in promoting the implementation of the rural revitalization strategy and the development of urban modern green agriculture in Shanghai.
Geographical indication applications need to take into account the history and scale of breeding, market visibility and share, specific quality and credibility. For consumers, looking for this sign is one of the tricks to quickly "lock" high-quality goods; for the place of application, it is also an important means to protect local high-quality specialty products, increase farmers' income, and promote the development of characteristic agriculture.
By applying for "landmarks" and protecting "landmarks", a place can reasonably and fully utilize and preserve natural resources, human resources and geographical heritage, effectively protect high-quality and characteristic products, and promote the development of characteristic industries.
The golden sign of geographical indications has been fully tested by the market. For example, there are two kinds of zibai sold on the "Dingdong buy vegetables" e-commerce platform: one is ordinary zibai without brand, 400 grams of 6.99 yuan; the other is the geographical indication protection product "Liantang Zibai", 300 grams of 9.90 yuan. Uniformly converted into a pound of price to compare, Liantang Zibai is nearly 90% higher than ordinary Zibai foot. This is the value of geographical indications, which also meets the needs of many consumers for high-quality agricultural products.
Liantang Zibai planting base
A closer look at the above Shanghai souvenirs can be found that Chongming is a big winner, Chongming Island, which has clean water and pure soil, and the "geographical indication" has the most in the city. A few years ago, the Chongming agricultural department made a calculation and found that the geographical indication agricultural products with the "Chongming" logo in the new retail enterprises can "add value" by an average of 20% compared with other products, which is to transform the ecological advantage into product advantage and price advantage. These "advantages" will eventually make the local farmers' pockets more bulging and the smiles on their faces brighter.
"Geographical indications", in addition to being trademarks and products, are also a brand - not only agricultural brands, but also tourism brands and regional brands. In recent years, suburban Shanghai has continued to explore the path of integrated development of geographical indications and other industries, and further played the role of geographical indications in helping regional economic development.
The initial development of rural tourism in Shanghai is inseparable from "geographical indications". In 1991, the then Nanhui County held the first "Nanhui County Peach Blossom Festival". People suddenly found that in addition to the income generated by selling peaches, the blooming peach blossoms themselves are a kind of "tourism economy". To this day, the peach blossoms and peaches in the former Nanhui area are still considered to be important symbols of Shanghai tourism, along with the City God Temple in Yuyuan Garden and the Oriental Pearl in Lujiazui.
Shanghai Peach Blossom Festival
Nowadays, many "geographical indications" have their own "sections". For example, Qingpu extended from "Liantang Zibai", the Zibai Festival has been held for many years, and the hand-weaving of Zibai leaves has been carried out, etc., and has effectively embarked on a road of integrated development from the primary industry to the secondary and tertiary production, making the "Liantang Zibai" more famous, larger industry and higher value. The Grape Festival in Jiading Malu is also a well-known rural tourism festival brand.
In recent years, Shanghai has added new geographical indications every year, such as Tinglin snow melon and Chongming rice in 2019, Chongming yellow poplar in 2020, and Songjiang crab this year...
Chongming boxwood
At present, Baoshan catfish, Chongming saffron, Chongming bitter grass, Chongming sweet reed millet, etc. are also actively applying for geographical indications. In the future, more "landmarks" will rise in Shanghai.
Source: i Kingsoft