On November 15, star Pan Weibai opened a beef offal hot pot restaurant on Dongpo Road in Hangzhou's Shangcheng District and held an opening ceremony. At the scene, Jay Chou, Ouyang Nana, Deng Ziqi, Wang Lihong and other star friends sent flower baskets to celebrate.
Following Chen He, Zheng Kai, Sha Yi opened a hot pot restaurant, it is really more and more stars to open a hot pot shop, why do good stars not do it, but they are keen to open a hot pot shop?
In fact, the main purpose is to make money, look at these stars, most of them have no traffic, and some have even passed. Like Zheng Kai and Chen He, they may be fine, at least they will pick up some variety shows. But for Pan Weibai after the 80s and 90s may still be more familiar, after 00 basically no one knows, indeed Pan Weibai has rarely produced works in recent years, and rarely appeared on the show, popularity and traffic have been much weaker, even less than some Internet celebrities, the income is not as much as the original.
From Pan Weibai's point of view, it can be analyzed from the following points.
Because after all, Pan Weibai was once very popular, songs like his "Happy Worship" and "Have to Love" can still be evocative, so he can rely on the star effect to make money.
And opening a hot pot restaurant is a profiteering industry, it can be said that it is very profitable to do a good job, China's food culture has a long history, Chinese eating is not casual talk.
Because there are star friends such as Zheng Kai and Chen He who open hot pot restaurants first, he can learn certain experience and judge the risk of opening a store.
There is also Pan Weibai chose to open a store in Hangzhou, Hangzhou as a representative city in the south, has a strong regional and gastronomic culture, and Hangzhou's consumption level is very strong, there is a wide range of consumer groups.
Pan Weibai itself is a music maker, and food and music can be said to be a perfect fusion, and at the same time can make people feel happy.
In addition, the opening of hot pot restaurants by celebrities themselves will attract high attention, which is conducive to increasing their popularity and traffic
So why choose to open a hot pot restaurant over something else?
Because hot pot is a famous traditional food in China and one of the favorite foods of Chinese, it can be said that it is suitable for all ages and easy to promote.
In addition, the low cost of investing in hot pot restaurants and high profits, coupled with the star effect, are easy to make into brands. After making a brand, you can recruit franchisees and earn franchisees' money. Moreover, the production cost of hot pot raw materials is low, and all ingredients can be standardized and mass-produced, which is easy to operate.
Speaking of which, should celebrities open hot pot restaurants? My answer is no, using the star effect to make money, I think is undesirable and unfair. Celebrities are not ordinary people, they are public figures, they have made a lot of money, they should have more responsibilities and obligations to give back to the society and the people, rather than grabbing business with the people. Stars should do their job well and establish their due social image, and our society should be a positive energy society, not a money society.
Celebrities have already got something that ordinary people can't get in their lifetime, don't worry about eating or wearing, what's the use of making more money? More and more celebrities live streaming with goods, opening hot pot shops to make money, I really don't know if there will even be stars selling vegetables in the future, and grabbing business with uncles and aunts?
What do you think? Do you think celebrities are right to do this? Feel free to leave a message in the comments section.