Recently, J. D. Power released the China Vehicle Reliability (VDS) research report, Land Rover ranked second among luxury car brands, surpassing BMW, Mercedes-Benz and other brands. Land Rover Discovery Sports and Range Rover achieved first and second place in their respective market segments. Since the beginning of this year, the Land Rover brand has been in china and abroad. D. Power has achieved excellent results in a number of research reports, such as the third place in the luxury car brand of the China Automotive Product Attractiveness Index (APEAL) and the second place in the luxury brand group of the China Automotive After-sales Service Satisfaction Study (CSI).
Since its inception, J.D. Power has been one of the most authoritative evaluators in the automotive industry, and the Vehicle Reliability Study (VDS) aims to examine the quality problems that have occurred in vehicles with a vehicle occupancy period of 13 to 48 months over the past 6 months. The Land Rover brand's outstanding achievements in VDS confirm that quality excellence is an important part of Jaguar Land Rover's global strategy to "reinvent the future" and affirm Jaguar Land Rover's ongoing efforts to bring better products to Chinese consumers. Under the global strategy of "Reinventing the Future", Jaguar Land Rover will launch a new product platform plan to set a new example of superior quality and intelligent efficiency in the luxury car brand field.
Adhere to the global unified standard The quality of the whole vehicle is guaranteed
Under the rigorous evaluation standards and system of J.D. Power, Land Rover Discovery Sport has been able to achieve such outstanding performance behind its adherence to Jaguar Land Rover's globally unified standards. Relying on the strength of the leading intelligent manufacturing system of Jaguar Land Rover's Changshu production base in China, practicing the concept of "intelligent manufacturing" of quality, applying the industrial Internet to cover the needs of the entire industry chain, and achieving a high degree of automation and flexible layout of production.
At the same time, Changshu production base is also a factory with leading intelligent manufacturing system strength, based on the global trend of "manufacturing" to "intelligent manufacturing" upgrading, as early as 2019, it chose to sign a 5G strategic cooperation agreement with China Unicom, starting from network technology research, applied research and communication services and enterprise informatization, etc., to centralize empowerment for intelligent manufacturing upgrades, enter a new realm with "pinzhi", and continue to expand "smart +".
Since the birth of the first Land Rover Discovery, strong all-terrain capabilities, exceptional versatility and practicality have been in the DNA of the Discovery family. As a young member of the family, Land Rover Discovery Sport not only inherits the family's dominant genes, but also is favored by the market with its 5+2 seat layout and all-round practical design concept.
Featuring Jaguar Land Rover's latest electrified electronic architecture platform, EVA 2, the 22-year-old Land Rover Discovery Sport brings the new InControl OS 2.0 in-vehicle entertainment information system and a series of intelligent driver assistance configuration upgrades. While continuing the essence of all-round practical family design, we will further enhance the scientific and technological content, create a "home to discover the world" for new middle-class families, and help people who love life and have the courage to discover to explore a broader world.
2021 J. D. Power has achieved excellent results in several research reports
Jaguar Land Rover not only has excellent results in vehicle reliability, but also has achieved excellent results in the 2021 J. D. Power, the charm of U.S. and U.S. car products, the quality of New Cars in China and the United States, and after-sales. In the U.S. Automotive Product Attractiveness Index study, Land Rover ranked second among luxury car brands and third in the China Automotive Product Attractiveness Index (APEAL). Meanwhile, in the China New Vehicle Quality (IQS) research report, Land Rover ranked fourth in the luxury car segment, above the industry average. It is worth mentioning that in the 2021 China After-Sales Service Satisfaction (CSI) Research List, the Land Rover brand ranked second in the luxury car segment with a total score of 776 points, which is also the third consecutive year that Land Rover has received this award.
Whether it is product charm, quality or after-sales service, it will eventually be reflected in terms of sales, in the face of the global chip shortage challenge, Jaguar Land Rover achieved more than 125,000 global orders, a record high, you can see the strong consumer demand for Jaguar Land Rover products.
Throughout the fiscal quarter, Jaguar Land Rover's global retail sales fell year-on-year due to chip shortages and insufficient dealer inventories, but as a new Land Rover Defender model of the Land Rover brand "Spirit Totem", global sales reached 16,725 units in the fiscal quarter, bucking the trend and achieving a year-on-year increase of 70.4%, since entering the Chinese market in the second half of 2020, the Cumulative sales of the Guardian family in China have exceeded 10,000 units.
Summary: As a luxury all-terrain SUV brand, Land Rover not only needs to meet the needs of users for cars in the city, but also to meet the needs of users for off-road. The reliability of its products is even more important, and Jaguar Land Rover's previously announced "Reinventing the Future" strategy has made it clear that it will set a new example of superior quality and intelligent efficiency in the field of luxury car brands. From J. D. Power's latest research report is not difficult to see that Jaguar Land Rover is moving towards this goal.