Since returning to TVB as an executive, Zeng Zhiwei has introduced a series of drastic reforms:
Not only modeled on domestic variety shows, but also launched new reality shows such as "Good Sound and Good Drama" and "Legend of Sound Dreams";
In response to the chaos of TVB's "hilltop doctrine" and "low salary", which has been criticized for it, it has also adopted measures such as promoting new people and rotating actors to cope with it, which has improved the working atmosphere and increased the income of some employees to a certain extent.
Although Zeng Zhiwei, who only "returned to the nest" at the beginning of the year, has been a TVB executive for less than a year,
But with so many powerful reform measures, TVB's decline seems to have eased.
Although in the context of the shift of economic center of gravity, it is almost impossible for TVB to return to the peak state of that year in an instant, Zeng Zhiwei's efforts have still succeeded in bringing the former entertainment giant back to life.
Recently, in an interview with the media, Zeng Zhiwei also released a bold statement, saying that he hoped that through his own efforts, TVB could attract more artists to "return to the nest" to shoot, including well-known artists such as Andy Lau and Stephen Chow, who have become famous all over the world.
Both Andy Lau and Stephen Chow left TVB early and shifted their focus to the mainland market.
Whether it is for economic interests or industry status considerations, they are unlikely to reduce their price and return to TVB filming.
Therefore, as soon as Zeng Zhiwei's above remarks came out, it was inevitable that he would be ridiculed by many "to the family".
Among them, ViuTV, which rose rapidly after the collapse of ATV and continued to dig into the corner of TVB, will undoubtedly be the "main force" of ridicule.
After all, ViuTV's public opinion offensive against TVB has been common this year.
For example, at this year's Miss Hong Kong Finals, Zeng Zhiwei invited Jacky Cheung to help solve the embarrassment of "No one in Hong Kong looks".
However, the next day, the news of "a director criticizing the singer for showing off his voice" was exposed, and many voices took the opportunity to pull and step on, while criticizing Jacky Cheung for singing, while praising Jiang Tao, a member of the Mirror boy band who debuted in the ViuTV draft, as a "new generation of song gods".
Opening the director's resume, it is not difficult to find that the projects he participated in are more or less related to ViuTV, of which "All the People Make Stars" is the talent show organized by ViuTV and made Jiang Tao's successful debut.
So, this director really just has pure feelings and doesn't like Jacky Cheung singing so simple?
In addition, Chen Zhiyun, who has served as a TVB executive and hosted "Zhiyun Meal Bureau", has also recorded videos to satirize TVB many times.
For example, after TVB missed the right to host the New Year's Eve party, he bluntly said that "TVB has less than one single business and no face"; after Zeng Zhiwei "returned to the nest" TVB, he even said that "it is useless to invite a hundred Zeng Zhiwei!" ”
Although Chen Zhiyun once left TVB because of the scandal, there is a reason to oppose the old owner because of the deep resentment.
But just as the so-called "be a person to stay on the line, good to see each other in the future", are all people who are mixed up in the Hong Kong circle, if there is no dispute involving interests, is it necessary to "kill the old owner" so persistently?
When we discovered this intimate photo of him with the members of The Mirror, and the remarks of stepping on TVB while holding ViuTV, the answer to the above question seemed to be ready to come out.
From the above examples, it can be seen that in order to create a depressed public opinion environment for TVB, ViuTV's offensive is like a flood beast.
In contrast, TVB, which is helmed by Zeng Zhiwei, is completely like a lamb "slaughtering" in this "war of words".
Under such circumstances, Zeng Zhiwei also released the "fantasy" of "letting Andy Lau and Zhou Xingchi come back to act", which is not equivalent to handing his face to the slap of others? If you want to be on the hot search, you can't lose face so much, right?
In fact, Zeng Zhiwei, like Andy Lau and Stephen Chow, belongs to the first batch of people who shifted the focus of their work to the mainland market, and he may not be clear that relying only on the existing influence of TVB, let Andy Lau and Zhou Xingchi come back to shoot is a "fool's dream"?
Coupled with the fact that ViuTV's brash arrogance is completely visible to the naked eye, how can Zeng Zhiwei, as an executive, make a big fuss and give people a handle in order to "pass the mouth addiction"?
Therefore, I think that the reason why Zeng Zhiwei would say such an unreliable statement to the outside world is actually that the drunkard does not mean to drink.
Even if Andy Lau and Stephen Chow are really willing to sell Zeng Zhiwei's face and come back to TVB to make a cameo in a TV series or two, the situation of TVB will not improve much. Because the shift in the market's focus does not change because of the dynamics of one or two artists.
Due to TVB's poor management in the past few years, the local talents and resources in the Hong Kong circle have been skewed to ViuTV, and before ViuTV has obvious drawbacks, TVB wants to reverse the disadvantages on its own, which is indeed not easy.
Under such circumstances, Zeng Zhiwei's means to help TVB break through are obviously not only a single one of vigorous reforms, but also need to rely on his own contacts accumulated over the years, while dredging the relationship between the Hong Kong circle and introducing capital from the mainland.
It can be seen from variety shows such as "Brother With Thorns and Thorns" and "The Voice of China" that the mainland entertainment market is taking advantage of the country's trend of building the Greater Bay Area, and plans to attract Hong Kong and Taiwan artists to form a cultural and entertainment ecosystem in the Greater Bay Area.
Due to the characteristics of the Hong Kong circle market, if the resources of the mainland entertainment market want to feed back the Hong Kong circle, they must rely on local platforms to develop their business. Compared with ViuTV, which has been controlled by local resources, TVB, which has many cooperation experiences and old acquaintances at the helm, is obviously the most ideal partner.
Therefore, the biggest trump card in Zeng Zhiwei's hand is actually not his own reform measures, nor any returning artist, but the resource transportation of the mainland entertainment market.
After eliminating TVB's "mountaintop doctrine" and allowing Wang Zulan, C Jun and other "cronies" to hold important posts, Zeng Zhiwei was able to free his hands and feet to introduce resources and manpower from the mainland entertainment market to carry out more in-depth cooperation projects.
For example, "Sound Is Endless", which was planned with Mango TV and co-curated with the "I Am a Singer" creative team, is the best example.
However, because ViuTV's public opinion offensive in the local area is too fierce, if TVB introduces the resources of the mainland entertainment market too publicly, it will inevitably be caught by the other side, using issues such as "protecting local culture" to guide the public to boycott TVB.
Therefore, Zeng Zhiwei cannot expose his true grand plan too early, but needs to paralyze the other party in public opinion, so he released some remarks that seem to be "idiots' dreams" in an interview.
But then again, if Zeng Zhiwei's plan can be successful, TVB will ride on the east wind of the construction of the cultural and entertainment ecosystem in the Greater Bay Area, and it is really possible to jump back to the glorious stage of the past.
After all, compared with the booming mainland entertainment market, the local market in the Hong Kong circle has long been a candle, and if ViuTV and the capital behind it only focus on the Hong Kong circle market, sooner or later they will be beaten by TVB, which integrates mainland resources.
Who laughs last, who is the winner, as long as the integration plan can be smoothly advanced, what about being ridiculed for the time being?
This may be the "tactical backing" used by Zeng Zhiwei?
#曾志伟说目标是让刘德华周星驰回TVB拍剧 #