Tmall released the double 11 ten trend singles, after 00 to copy the scriptures, post-post, play the guzheng

Reporter | Wu Rong Edit | Zan Huifang

This double eleven less store commodity platform announced the stimulation of real-time GMV, but you may be able to get a surprise from this list of 10 trend items.

On November 11, the Tmall New Life Research Institute announced that it has selected 10 trending items. Among them, in addition to the previously popular products such as morning C and evening A, pet toys, floor washers, and prepared dishes, there are also many niche products.

For example, snowboarding. This is directly related to the Beijing Winter Olympics and consumers' concern for health and willingness to participate in outdoor sports. As of 1 a.m. on November 11, the turnover of ski equipment on Tmall increased by more than 140% year-on-year. Women's ski wear and parent-child ski products have become best-selling items.

The ski boom has also led to the hot sales of snow tourism. Fliggy data shows that ice and snow tourism increased more than 2 times during the Double 11 period, of which 70% of consumers are southerners.

People who can't go far can choose to travel around, and camping has become a popularity. The popular "exquisite camping" in 2021 not only has tents, tables and chairs, but also barbecues, hot pots, lights, and music. Veteran players also brought cameras, computers, drones, Xiaoice boxes, juicers, projectors and other equipment, in response to the sentence "home continue to rely on air conditioning, camping experience depends on power".

This also led to the sales of mobile power supplies. From November 1 to 9, mobile power sales increased by 230% year-on-year.

No matter where you go, for families with children, car seats are just needed.

Relevant statistics show that in this year's Tmall Double 11, child safety seats have become one of the most explosive categories. It went on sale on November 1 after only 36 minutes, and the turnover exceeded the whole day of last year. At the same time, among the top 7 selling items in the maternal and infant parent-child industry, car seats occupy 4 seats.

The other two trend items are related to culture and art.

Wearing Hanfu and digging up archaeological blind boxes can no longer satisfy young people's love for the traditional culture of the national tide. The Tmall New Life Research Institute found that the first batch of post-00s have begun to copy the scriptures, post them, play the guzheng, and unlock the classical way of life.

During tmall double 11 this year, the four treasures of the literary house have also become the new "net red" in the shopping carts of young people, and the number of consumers and the amount of post-00s have increased by more than 100% year-on-year. The sales of the long-established brand Shanlian Lake pen increased by more than 140% year-on-year, and the growth of Hu Kaiwen, who specializes in hui ink, was more than 20 times.

Everything can be blind boxes, and museums with strong cultural heritage have also joined the ranks of "players".

The Henan Museum took the lead in launching the "Archaeological Blind Box" on Taobao. In the first hour of November 11, sales of eight museums more than doubled year-on-year. Sanxingdui, Gansu Provincial Museum and other five major museums also joined hands for the first time to collect treasures from each museum and add a new limited edition joint archaeological blind box.