In the context of urban development, the commercial body is like a "booster" of urban upgrading, driving regional economic development and consumption upgrading, and becoming a force to be reckoned with in promoting urban development. As the experiential commercial flagship brand of New Town Holdings, New Town Wuyue Plaza has entered one city after another, filling the regional commercial gap, witnessing the new trend of urban development, and growing together with the city. On November 12th, Tianjin Ninghe Wuyue Plaza and Baotou Donghe Wuyue Plaza opened at the same time, jointly writing the commercial power of Wuyue Plaza in the new city.
1 Ninghe Wuyue Plaza was renovated
Build the first large-scale integrated shopping center in Ninghe
Gongs and drums are noisy, and the lions dance. At 8:58 on November 12th, the long-awaited Ninghe Wuyue Plaza was renewed, and Gou Kaigang, vice president of the Commercial Development Division, Qian Wenhong, vice president of the Commercial Division of the New Town, Xu Yue, general manager of Tianjin Xincheng Yueda Real Estate Development Co., Ltd., and Lv Ye, general manager of Tianjin Ninghe Wuyue Commercial Management Company, were all present; many brand guests and media friends were also invited to witness the new opening of Ninghe Wuyue Plaza and witness the birth of a new benchmark for Ninghe commerce.
Ninghe Wuyue Plaza is located in Guangming Road, Lutai Town, Ninghe District, Tianjin, with a commercial volume of about 160,000 square meters, planning 4 floors above ground and 2 floors underground, positioned as a new commercial center for the regional all-guest floor. Ninghe Wuyue Plaza is the second Wuyue Plaza opened by Xincheng Commercial in Tianjin, and also the first large-scale comprehensive shopping center in Ninghe District, creating a one-stop full-level life experience center that brings together multiple formats such as food, shopping, children's fun, fitness, and hotels.
The project chose the site of Ninghe, and under the policy of northward development of Ninghe City, the value of the Plate in the Qiaobei New Area where it is located has gradually increased. Adjacent to the district government and only 100 meters away from the Ninghe New Culture Center, Ninghe Wuyue Plaza is the new core and new business circle of the development of the Ninghe area, which can effectively radiate the residents of the new and old towns. There are more than 80 mature communities within 5km of the project, more than 20 communities under construction, a total of 34 primary and secondary schools, and a 30-minute drive to cover 510,000 people.
Based on the project positioning of the full guest floor and the in-depth investigation of the consumer group, Ninghe Wuyue Plaza fills the gap of the local large-scale commercial complex and creates a family immersive gathering place. In terms of brands, Ninghe Wuyue Plaza has introduced more than 200 high-quality brands such as Haidilao, Starbucks, Sanfu, Xingyi Cinema, 24K Fitness, Nine Inch Nails, Wumart Supermarket, Hani Lu, etc., of which 70% of the brands entered the Ninghe area for the first time, strengthening the sense of experience and innovating the combination of business formats, comprehensively renewing the lifestyle of local consumers and upgrading the regional consumption level.
All along, the new city Wuyue Plaza has emphasized the combination with local culture in its construction to create an immersive scene space, and Ninghe Wuyue Plaza is no exception. The project adopts the architectural concept of "Desert Hill" and combines the regional characteristics of Tianjin Gushui Liuxia to create a dynamic and flexible overall image and highlight the commercial atmosphere of MALL. In addition, Ninghe Wuyue Plaza adopts an animated façade combined with the dynamic image playback of the curtain wall to create a highly dynamic and fashionable commercial atmosphere. It is also the first shopping mall in Ninghe with a dynamic façade, which will become a landmark commercial complex in the area in the future.
The process of urbanization continues to accelerate, and the stationing of The new city Wuyue Plaza in Ninghe has undoubtedly greatly improved the commercial standards of Ninghe, empowering the commercial interface of Ninghe to be renewed, not only bringing advanced consumption concepts and new lifestyles to regional consumers, but also driving the consumption upgrade of Ninghe region, establishing a new business card, leading the Ninghe economy into a new era, and building commercial prosperity.
2 Donghe Wuyue empowers regional commercial upgrades
The city to the east opened with glory
Long solidarity with cloth, the development of long-term new. On November 12th, under the expectation of the whole city, Donghe Wuyue Plaza ushered in a glorious opening, Ni Yin, general manager of the North District Regional Company of the Commercial Development Division of New Town Holdings, Wang Zhibin, deputy director of the Baotou Municipal Bureau of Commerce, Wang Linfu, member of the Standing Committee of the District Committee and deputy governor of the government, Li Rong, general manager of the North China Region of the Commercial Management Division of New Town Holdings, and other leaders, guests and media friends attended the opening ceremony to witness the opening ceremony of Donghe Wuyue Plaza.
Baotou Donghe Wuyue Plaza covers about 100,000 square meters of experiential shopping malls and about 28,000 square meters of West Kouyin Lane Gold Street, with the new proposition of "vitality, gathering, Tesco" to express the attitude towards the young lifestyle, and strive to create a "one-stop, full-format, multi-functional, all-weather" new business card, and build the old city into a gathering place for young family customers to gather Tesco.
The Donghe area where the project is located is the birthplace of Baotou City and an important pilot project for shantytown transformation. In the process of renovating the old city, there can be no lack of commercial promotion, and the entry and appearance of Baotou Donghe Wuyue Plaza will undoubtedly inject a "strong needle" into the regional transformation, driving the upgrading and iteration of traditional consumption, and will bring a new consumer experience to the citizens of Baotou.
Baotou Donghe Wuyue Plaza landed in the East Section of Qingshan Road, the surrounding population of the project is dense, the supporting facilities are perfect, the transportation is convenient, and the surrounding area covers a number of educational institutions, residences and office buildings, sitting on a huge consumer demographic dividend, with extremely strong consumption potential.
Baotou Donghe Wuyue Plaza deeply excavates the consumption habits of the target customer groups, refines the consumption life scenarios of different young customer groups, takes this as the scientific basis for brand introduction, matches the different needs of all-age customers, and selects more than 100 high-quality brands such as BHG Life Supermarket, Xingyi Cinema, Geek Sen Chao le Field, Xitishu Steak Buffet, Yuanpincang Import Supermarket, Inner Mongolia's largest Hongxing Erke flagship store, Adidas, Nike, ANTA, Huawei, Xiaomi, Weilai Automobile, etc. In addition to meeting the daily life needs of surrounding consumers, it also leads the regional consumption upgrade with 47 first-entry brands, bringing a new consumer experience to surrounding consumers.
In addition, creating a spatial scene with urban cultural characteristics has always been the concept adhered to by The New City Wuyue Plaza, donghe wuyue plaza combined with the local west mouth culture, the use of waves and sailing elements interpretation, so that the old city east to ride the wind and waves, set sail. At the same time, the project not only created the first infinity pool, but also created a 28-meter landscape-style high-rise waterfall in the field, and the vertical waterfall waterway created a perfect water feature, which reflected with the pool and formed the city's iconic waterfall landscape.
For Baotou, in the process of rapid urban development, the importance of commerce has become more prominent. As a "game-breaker", Baotou Donghe Wuyue Plaza is based in the east of Baotou City, which not only fills the regional commercial gap, injects new vitality into urban commerce, but also enables it to effectively drive economic development, become the leader of commercial development in the north of the East River, and empower the city's commercial interface to be renewed and upgraded.
3 The territory of North China is constantly expanding
The business philosophy of happiness rewrites the sample of life
With the unveiling of Tianjin Ninghe Wuyue Plaza and Baotou Donghe Wuyue Plaza, the territory of the new city's commercial North China region has achieved another leap forward, spreading the concept of happy business into the details of life and rooted in the hearts of consumers.
Under the comprehensive layout, the new city commercial north China region will be "steady pace" and "rapid progress" two keywords as a development guide, has been laid out in 4 provinces, 8 cities and 12 stores in north China, is committed to spreading the sample of happy life, while the new city commercial north China region in the steady development of the continuous expansion of the city territory, leading the north China commercial pattern, deepening the consumer happiness experience.
Under the strategic development of rapid layout of the city, New Town Commercial pays more attention to quality and innovation, and in the context of continuous commercial evolution and upgrading, New Town Wuyue Plaza is also constantly optimizing and upgrading, integrating more value innovation into the sales and consumption process, and enhancing and innovating the value consumption experience.
The pursuit of high quality by Xincheng Commercial subverts the lifestyle of the residents of the city where it is located, whether it is now or in the future, every Wuyue Plaza built by Xincheng Commercial pays more attention to feelings and refined operation, and practices the concept of happy business in Xincheng.