As the most influential company in the technology industry, Apple's product line is very rich, headphones, watches, mobile phones, tablets and computers and even wiper cloth. We have a question here? Powerful as Apple why not make a camera? Although the camera is now greatly affected by the impact of the camera mobile phone situation is not as good as before, but to know that a few years ago the camera is still one of the three major digital pieces, not only sales are considerable and profitable. Why would Apple turn a blind eye to this cake? Whether it's dismissive or not, today we'll talk about it.
1, it is not in line with Apple's overall strategy
All along, especially after Jobs returned to Apple, the company's strategy has focused on mass digital consumer goods, from the iPod to the iPhone are for ordinary consumers. Even if there are professional-grade products such as the Mac Pro, they are actually built using finished hardware, and there is no essential difference from the consumer-grade Mac computer, but the level is higher and stronger.
Apple is currently focusing on the digital consumer market
But if it is a digital camera, especially a convertible lens model, it is facing a professional market, not to mention that it will directly challenge the hegemons in this field - a number of Japanese and European manufacturers, but also face the famously picky photography enthusiasts and professional photographers. Success is really an unknown, and there is a high probability that it will fail. Instead of challenging yourself to be completely out of the field you have never been involved in, it is better to do what you are good at, which is the best solution for a business. And if you do a camera, it is bound to conflict with its own iPhone product line, and the board of directors that attaches importance to financial statements will not agree.
2. Technical barriers are difficult to break through
The shooting performance of mobile phones is getting stronger and stronger, but there is still a big gap compared with the camera that specializes in shooting. Camera manufacturing is a systematic project, involving not only electronic components, but also many mechanical and optical parts, which require long-term accumulation and technical reserves. From manual to fully automatic, from black and white development to tiny finishing, many camera brands have gone through decades. Apple to enter this field will inevitably touch the technical barriers, either buy patents or develop their own research and development, which is very time-consuming and financial. In fact, many imaging technologies in the iPhone are also finished products or patents directly purchased by Apple, and their research and development capabilities in this area are strong but not completely self-sufficient.
3, the input-output ratio is too low
Apple has a lot of financial reserves, and it is not particularly difficult to spend money into a certain professional field, but the problem is that after spending a lot of financial resources and manpower, the market does not buy it. Samsung and domestic manufacturers have also made efforts in the field of imaging equipment, but found that they still can't do the old camera manufacturers, and finally they are not done. The painstaking efforts to finally make the camera out, but also continue to invest in the fortress of Japanese camera manufacturers, such an input-output ratio is even as rich as Apple is probably difficult to bear.
Samsung has also done professional cameras
4. What would it look like if Apple did?
Why Apple doesn't make cameras is simply neither dismissive nor good. But let's wonder, what would it be like if Apple did a photo opportunity?
1, Apple will do fixed lens cameras, will not do interchangeable lens products, after all, compared to the fuselage, the lens is a more huge system.
2, will not do the traditional sense of the camera, but to do specialized in a certain field of products, such as action cameras, Vlog video cameras or first shoot and then focus on the light field camera, in short, will not face the camera brand but to find another way.
3, and iPhone linkage to make up for the lack of mobile phone shooting, subject to the volume and power consumption of the mobile phone, the sensor and lens stacking will always encounter bottlenecks. If you can make a separate camera module, you can break through the limitations of the mobile phone architecture through wireless and mobile phone connection. Sony had previously made a lens camera QX100, but because of its large size and performance, it generally did not become popular. If Apple were to make a separate camera module, it might resemble DJI's Action 2.
Sony lens camera QX100
4, the operation of the touch screen is definitely a must, but may add a digital crown similar to the iWatch, which can allow users to better operate the camera.
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