Did you hear that? The first "big movie" in the goat milk powder industry to be performed by celebrities will be officially launched on November 11!
This "big movie" should start from a traceability journey of the whole industry chain of sheep milk, and the domestic pure sheep brand Ou Bojia invited mei Ting, a new brand ambassador and famous film and television actor, to visit its hometown in Chengbu County, Hunan Province. Ou Bojia Ranch, and in the form of online live broadcast, video production has been presented and recorded.
In the Ou Bo Jia "Pasture Traceability Movie" launched today, following mei Ting's footsteps, tasting good grass, tasting good sheep, tasting good milk together, through the gradual emergence of the film lens, opened the "discovery journey of a cup of good goat milk".
"Star + Movie" traces the origin of witnessing the birth of a good can of goat milk
Ou Bojia's "Pasture Traceability Movie" conveys a core message to consumers: "How is a good can of goat milk born?" "Through the movie, Ou BoJia unveiled the secret of good quality to consumers - the blessing of the whole industry chain of sheep milk.
"Taking the whole industry chain as the foundation of quality, through the form of film traceability quality and 24-hour live broadcast ranch, consumers can witness the transparent technology industry chain, create zero-distance experiential marketing, and protect consumers' right to know." Zeng Debiao, general manager of Oubojia, shared with the research team of Zhongtong Media.
The original intention of the creation of Ou Bojia's "Pasture Traceability Movie" is also based on this, so that consumers can fully understand the pasture. The whole industrial chain of goat milk of Ou Bo Jia has gradually realized the good quality of domestic sheep milk. As an advocate of the sheep milk industry and firmly creating a "whole industrial chain of sheep milk", Mu Mu. Ou Bojia is very aware of the importance of the construction of the whole industry chain to quality.
In the movie, from the sheep's "restaurant", "dormitory", "milking parlor" to the sheep milk processing plant, the shepherd. The construction results of the whole industry chain of Oubojia are displayed to consumers one by one, and the high standards of the whole industry chain also allow consumers to truly see that "a good goat milk was originally born like this"!
"A good sheep produces good milk", this traceable film makes a good interpretation. Charlene. For the "sheep", forage, by the exclusive nutritionist, with more than 20 kinds of high-quality pasture, and stirred by the advanced TMR mixer, the nutrition is rich and balanced, and has obtained the certification of organic pasture; such as the sheep's "dormitory", the sheep house in the stilt house, clean and refreshing, spacious and comfortable; such as the sheep's "milking hall", 4 sets of DeLaval equipment, pulse automatic milking, extremely efficient: "1 minute and 20 seconds can complete the milking work of 192 heads."
With the blessing of the whole industrial chain of goat milk, the "three good standards" of "good grass, good sheep and good milk" have forged the high quality of Obojia goat milk powder: "Obojia far exceeds the national standard in key indicators such as protein and milk source, and even exceeds the European and American standard protein content of up to 3.3g/100g, and the total number of standard colonies is strictly controlled below 100,000 CFU/(g)ml." ”
Creative marketing breaks the circle, and the "double eleven"
In the unique form of "star + movie", Ou Bo Jia's "Pasture Traceability Movie" has realized the innovative upgrade of brand marketing, helping Ou Bo Jia quickly "mingle" with Z-era consumers such as post-90s and post-00s, resulting in deep links and emotional resonance.
In recent years, the milk powder market has gradually ushered in a new round of consumption iteration, the younger generation of consumer groups have fully entered the market, this generation of consumers pursue the interactive experience of consumption, it is easier to be attracted by interesting and fun, creative and youthful marketing methods.
In order to attract the favor of young consumers, the goat milk powder brand represented by OuBojia focuses on young consumers, innovates and develops many new marketing methods, such as signing star spokespersons, creating the first brand IP event "920 Pure Sheep National Powder Festival" and the "Double Eleven Fan Carnival" held for three consecutive years, accurately understanding the preferences of young fans, and building Oubojia into a young brand that fits the forefront of the consumer market.
This year's "Double Eleven" is tantamount to a "feast" for the fans of Ou Bo Jia, the star-starred Ou Bo Jia "Ranch Traceability Movie" was launched, and the double eleven "Ou Bo Jia Family Nutrition Hoarding Festival" ushered in the climax, which is not only a visual feast, but also a wave of benefits.
"With less money than usual, let the whole family's nutrition be in place in one step." "Isn't it double happiness to use the money saved by buying goat's milk and then going to the double eleven?" For this year's "Double Eleven", the consumers of Ou Bo Jia are full of expectations.
Whether it is the traceability witness journey of Ou Bojia's "Pasture Traceability Movie" or the creative marketing method, Ou Bo Jia shows the accurate insight ability of young fan groups, so that a new generation of consumers can witness the charm of the whole industry chain of goat milk, and also see the quality strength of domestic goat milk powder.