Written in the front: the prosperity of the countryside is the prosperity of the country, and the promotion of the comprehensive revitalization of rural industries, talents and ecology requires the help of technology. During the 11.11 period this year, Jingdong Cloud excavated from 70 city partners across the country the six characteristic industrial belts of Sichuan Meishan Small Fruit, Liaoning Shenfu Iron Pot, Yunnan Pu'er Tea, Guangxi Wuzhou Honey, Henan Hebi Sweet Potato, Shaanxi Tongchuan Traditional Chinese Medicine, and digital wisdom practice, through telling the story of new rural areas and new farmers, rolling out the beautiful picture of "digital wisdom villages" in which science and technology help rural industries prosper and people are rich, this article is the story of Guangxi Wuzhou honey "shangyun".
This year Jingdong 11.11, Guangxi Wuzhou "beekeepers" are somewhat busy.
Huang Zhonglian, chairman of Guangxi Wuzhou Sweet Home Co., Ltd., said, "In one day, the company's honey sales increased by 600% month-on-month." Huang Jian, of Liutian Village, Chengdong Town, Wuzhou City, who has long supplied raw materials to Huang Zhonglian's company, said that he has been involved in the beekeeping industry for more than 20 years, and as a senior beekeeper, he has personally witnessed and felt the technological innovation and great changes in the beekeeping industry in recent years.
"Before beekeeping and honey collection, we all followed the soil method, the harvest was not guaranteed, the honey output was small, and we were always worried about the benefits." Nowadays, everything has become different, Jingdong cloud "intelligent" bee box can monitor the humidity, temperature and daily honey in the hive at any time, scientific breeding to ensure honey production, not only that, online sales channel expansion is to solve the problem of slow sales," Huang Jian said.
Since the signing of the cooperation agreement between the Wuzhou Municipal People's Government and Jingdong Group in September 2020, JD Cloud has based itself on local industries and continuously exerted its advantages in technology and resources. Last year, JD Cloud also helped Wuzhou City create an online "never-ending" Cloud Gem Festival. Relying on the technical advantages in artificial intelligence, cloud computing, big data, Internet of Things and other fields, JD Cloud breaks the restrictions of space, time and language, and builds the technical core of the exhibition on the cloud. At the same time, JD Cloud also uses the supply chain system and data as the basis to reduce the operating costs of local industries in Wuzhou, improve social efficiency, and inject a steady stream of "digital intelligence kinetic energy" into the real economy of Wuzhou.
JD Cloud helped Wuzhou City to create an online "never ending" Cloud Gem Festival
Intelligent marketing opens up industrial acceleration
Guangxi Wuzhou Sweet Home Co., Ltd. began contact with JD.com in August 2021 and officially entered the JD (Wuzhou) Digital Economy Industrial Park in September. As of October this year, the turnover of Sweet Home Jingdong stores increased by 160% compared with the whole of last year, of which October increased by 640% compared with August, achieving significant performance growth year-on-year before entering the park.
"From the initial daily sales of a few hundred yuan to more than 6,000 yuan per day, the conversion rate of store visitors and the unit price of customers have increased significantly." Huang Zhonglian said that behind the changing sales, it is inseparable from the strong support of JD Cloud.
In this year's two big promotions of Jingdong 618 and 11.11, with the help of Jingdong's brand drive and digital technology in Wuzhou, especially with the help of online precision marketing system, Jingdong Cloud has efficiently integrated the operating resources of Jingdong channels and intelligent advertising and marketing strategies, opening up the development "acceleration" for more enterprises like Sweet Home.
After the Jingdong (Wuzhou) Digital Economy Industrial Park settled in Canghai Park, the local live broadcast base was built, and a batch of live broadcast operation teams entered the park to bring training full of dry goods to enterprises with the willingness to transform, enterprises opened live broadcast accounts, and more and more farmers who came out of the field also became the "anchors with goods" in the live broadcast room.
The changes of the "new farmers" are all around us
During Jingdong 11.11 this year, Jingdong Smart City, supported by JD Cloud, launched the "City Loves to Buy" activity, linking 70 cities across the country, including Wuzhou, Guangxi, and 5,000 Jingdong Digital Economy Industrial Park enterprises to enter the park, cultivating hundreds of rural "new farmers", and selecting hundreds of thousands of rural "source goods" such as honey and tea for consumers through digital intelligence industry services such as "supply chain + platform operation + e-commerce live broadcast".
Huang Jian is one of the hundreds of "new farmers". He said, "Now the income has more than doubled compared to a few years ago, and the annual output value of a bee factory is about 500,000 to 600,000 yuan." Huang Jian also said that now everyone is talking about "new farmers", through the development of this period, not only has his own personal experience, even the young people who have gone out to work have returned to the village to develop, there are more than a dozen young men in their village who are starting a beekeeping business, and the team of "new farmers" in Wuzhou is gradually growing. "In Wuzhou Bee Love Town and Honey Village, the average annual income per family increased by 25,000 yuan." Huang Jian said.
The injection of JD Cloud Technology is opening up online channels for more and more honey enterprises and farmers in Wuzhou and even the whole country. Up to now, only one enterprise in Guangxi Wuzhou Sweet Home Co., Ltd. has connected 11 farmers' professional cooperatives, 10 beekeeping associations, 12 poor villages and 10,176 beekeepers through online channels, not only creating a complete bee industry chain, but also opening up a new way for the development of Wuzhou honey industry.
Wang Peng, director of the Development and Reform Commission of Wuzhou City, Guangxi Zhuang Autonomous Region, introduced that in recent years, through the construction of bases, excellent industries, promotion of agglomeration, and supply assurance, Wuzhou has accelerated the strengthening of agriculture with special advantages, and cultivated and expanded high-quality fruits and vegetables, Chinese medicinal materials, soft branch oil tea, classical three yellow chicken, honey and other characteristic advantageous industries. Especially since the cooperation with JD.com, with the help of JD Cloud, the two sides have focused on the three major links of intelligent production, intelligent circulation and intelligent consumption, promoted the transformation and upgrading of traditional agriculture in Wuzhou, the agglomeration of digital economy industries, and cultivated new regional economic formats.
"In the future, in terms of promoting rural revitalization and promoting industrial upgrading, we will continue to work closely with JD Cloud based on Wuzhou's traditional advantages and characteristic agriculture, concentrate on Wuzhou's local characteristic industries, provide support for more agricultural products that need to do digital transformation, open up sales channels for them, increase sales output, and further promote the development of local characteristic industries." Wang Peng said that in the process of building a demonstration city for industrial digitalization and intelligent transformation and development in Wuzhou, cloud power has become an important driving force for rural revitalization.
This article originated from the Financial Circle Network
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