9 years ago, a song "Gangnam Style" was popular all over the world.
Its characteristic melody, paired with the iconic horseback riding dance, quickly became the hottest of the moment, and almost everyone would hum two sentences of "Oba gangnamstyle".
As a creator and singer, Uncle Bird "turned out" with this song and became a superstar in Asia and the world.
I don't know when the superstar has rarely appeared in public.
Some people say that in recent years, Uncle Bird has gradually disappeared, combined with the successive negative reports in previous years, and some people frankly said that he "did nothing".
Is Uncle Bird, who was once a mess, really lost? What has he been doing all these years, gradually fading from the public eye?
01
Uncle Bird, whose real name is Park Jae-sang and stage name Psy, was affectionately known as Uncle Bird because of the popular song "Bird" released in the early days, which was loved by the local people of South Korea.
Born on December 31, 1977 in Seoul, South Korea, Uncle Bird is an uncompromising "rich second generation".
His grandfather was the owner of a semiconductor company that claimed to supply more than half of South Korea's electronics sales, and his father was the president of a publicly traded machinery company.
The prominence of the family is a height that others cannot reach.
Such a congenital advantage also provides more opportunities for his future career.
Why? Because the dream of being a "luxury" in the eyes of others is no longer difficult to touch in Uncle Bird.
Based on such superior conditions, Uncle Bird began to focus on the cultivation of interests during his studies, he liked music, and he was more determined to take music as his future career.
At the beginning, for the sake of the development of the family business, his family suggested that he enter the Department of International Business of Boston University in the United States to study.
Alone in a foreign land, he had to use music to pass the boredom, and gradually, Uncle Bird became obsessed with music, and compared to the bitterness of his studies, music seemed to light up his life alone.
Soon, in order to pursue music, Uncle Bird resolutely dropped out of school to enter the Berkeley Conservatory of Music, yes, the world-famous music school where Wang Lihong graduated.
Here, Uncle Bird successfully completed his studies and returned to China with great ambition to develop his career.
02
After returning to China, Uncle Bird released his first album in 2001 with great expectations, but the response was mediocre.
The privileged family gave him wealth and freedom, but failed to give him a face that matched the korean hearts of K-POP stars.
In this place and industry that attaches great importance to stage ornamentation, Uncle Bird, who does not have an advantage in appearance and appearance, cannot make the public interested in enjoying his music no matter how hard he tries.
Even after returning to China, the signing of the brokerage company was repeatedly rejected.
In his early twenties, but his career was blocked, Uncle Bird was both helpless and ridiculous, and fortunately, he never changed his pursuit of music because of this.
However, during this period, the young and vigorous Uncle Bird also had another life stain, which can be described as worse.
South Korea, although the population is not large, but the people are extremely principled, as we all know, South Korea has a mandatory requirement of military service, the people are ashamed of desertion, not to mention public figures.
Uncle Bird served in 2005, but during the service, he was suspected of not seriously fulfilling his obligations and was ordered to re-enlist in the army in 2007, so that a person's best career development period was missed.
The past enlistment storm once made him bear the infamy, and it affected the development of his career in the future, and for a long time, the Korean people even spontaneously boycotted his music.
And this, for a singer, will be a fatal blow.
03
For nearly a decade, Uncle Bird's career has barely improved.
Until 2010, YG, one of the entertainment big three, valued his potential and signed a contract with him, thus starting the open-hang model.
In July 2012, this summer, the whole world was "ruled" by the same song, and almost everyone would dance the same dance moves.
Uncle Bird returned with the strength of "Gangnam Style", and the songs were composed and sung by himself, including the production of mv.
Its unique and bold horseback riding dance action is the biggest feature of the song.
The song was originally only launched in South Korea, and the magic melody and witty mv style quickly won the love of the public, and some fans shared the mv on foreign video websites.
Just a few days after its launch, it has been played more than 400 million times, ranking first in 35 countries such as the United Kingdom and the United States.
The level of fiery heat is unprecedented.
Overseas success is really an unexpected gain, it is not a coincidence that the book is not written, and the musical strength of Uncle Bird should also be seen by the world.
2012 is not too much to say that it belongs to Uncle Bird.
Overnight fame, single-handedly set off a wave of divine comedy around the world, everywhere he went, whether it was a pick-up or a concert, it was a sea of people, and this middle-aged man who did not look good was exerting his strength.
That year, "Uncle Bird" became the hottest word, "horseback riding dance" became the most fashionable dance, "Oba gangnastyle" even became the colloquial language of everyone, ktv, bars, streets and even mobile phone ringtones are the same melody.
Uncle Bird successfully appeared on the cover of the famous American music magazine "Billboard", led more than 20,000 fans to ride a horse dance in the Eiffel Tower Square, participated in the New York Times Square New Year's Eve event, was invited to the White House gala, and was even invited by the King of Thailand to a birthday party and a horseback dance at the United Nations Headquarters.
During that time, Uncle Bird was in the limelight and was selected as the Most Influential Person of the Year.
Given his widespread influence, Uncle Bird also received a visa of the same level as Beckham.
Uncle Bird once became the representative of Korean K-POP, and to this day, the overseas treatment he enjoys is still the highest in South Korea.
It is worth saying that the divine comedy, until 2015, the number of plays is still rising, has exceeded 2.3 billion, remarkable results, even exceeded the single record of the pop king Michael Jackson, creating a new Guinness record.
A song to feed a person, probably said uncle bird, no, not to feed, is to achieve.
04
Uncle Bird's peak period seems to be much longer than all the artists who became popular overnight, and the word "phenomenon- level" has long been denied by time.
Having tasted the taste of pop red, how can it be willing to be mediocre.
For today's hard-won achievements and status, Uncle Bird is reluctant to do so, he is full of ambition, and devotes himself to creating the next "Divine Comedy" in the gap of brilliance.
Soon, Uncle Bird's other masterpiece "Gentleman" came out, or the same magic melody and exaggerated and witty mv style as always, but this time, the market feedback received was not satisfactory.
During that time, many media rushed to advocate that Uncle Bird had exhausted his talents, and his songs had no new ideas.
In addition, a "mistake" once again hindered Uncle Bird's scenic path.
In this mv, there is a detail, in order to match the melody of the song, Uncle Bird designed a kick to kick open the sign that prohibits parking, which is purely ingenious design of the action, captured and amplified by netizens, this time "making a mistake", was resisted by netizens, and even banned.
Although things passed quickly, it was still considered to be Uncle Bird's "artistic shortcoming".
Perhaps in a hurry to succeed, it can be clearly felt during that time that Uncle Bird's song is completely out of focus, he focuses on the pompous dress and bold actions on the stage, and attaches importance to not listening, flashy and unrealistic.
As we all know, Korean cultural works attach great importance to the "color" they present, and any work needs to undergo strict review before it is launched, and if it slightly exceeds the thunder pool, it will be designated as "nineteen forbidden content", that is, it is not suitable for minors.
At this time, Uncle Bird's musical works, including the presentation at the concert, show this style, exaggerated, explicit, bold, vulgar, Uncle Bird even wears naked women's clothing to perform.
In addition, in terms of lyrics, it is also eye-catching, and there is no lower limit, and it is often criticized by the official website.
It is undeniable that the song "Gangnam Style" has brought Uncle Bird the key to open up the world music channel, but the imprisonment has also followed, and the mode of changing soup without changing medicine has continuously challenged the aesthetic fatigue of fans.
The success of Gangnam Style cannot be replicated, even though that person is Uncle Bird; it is impossible to open up a new path, because he is still Uncle Bird.
In this world, when it comes to the most tempting thing for people, it is materialism, and almost no one can be swayed by it, let alone Uncle Bird in the glory period.
After becoming famous, Uncle Bird brought huge wealth to the YG company to which he belonged, so he was "treated favored" by the company.
The company arranged countless private parties and nightclub activities for him, the so-called reward, that is, a materialistic activity.
Once, Uncle Bird was grabbed by a Korean paparazzi, and in the face of the media, he successively denied that he was related to more than twenty young girls in the same bag room in the nightclub, but the public did not buy it.
It can be seen that after becoming famous, Uncle Bird is consuming his fame step by step, but these are not the most important, and what really destroys Uncle Bird is the famous plagiarism incident.
It turned out that the "Gangnam Style" that made him proud was from the hand of his friend Jin Changxun, watching his achievements being stolen by Uncle Bird and becoming famous in one fell swoop, this former friend did not hesitate to tear his face with Uncle Bird to defend his rights and interests.
Kim Chang-hoon even did not want to commit suicide, fortunately was treated in time, this move came out, public opinion was in an uproar, in the eyes of the South Korean people, Uncle Bird carried a human life.
Seeing that the glory of the past has gone farther and farther, Uncle Bird, who has experienced many storms, suddenly woke up after a long period of silence, and he must rethink himself and rise again.
05
On January 24, 2019, Uncle Bird established a personal company, PNATION.
Singing and excellent system, Uncle Bird completely withdrew from the front line of acting and devoted himself to the cultivation of artists.
Quitting the screen, this is not Uncle Bird's "self-abandonment", after all, the singer's road has never been Uncle Bird's ultimate positioning of himself, and this transformation is actually another beginning of his career.
Artists are the signature of the agency, compared with the very mature and strong brokerage company in the Korean market today, Uncle Bird's positioning and style are self-contained.
Soon, Uncle Bird unveiled the first artist signed on social media, with its own "big sister big" aura, the powerful popular rap singer Jessi, this combination can be described as a strong combination, can not help but make the audience wonder what kind of musical spark they will collide.
Subsequently, Uncle Bird announced again that he had signed the popular Jin Hyun-ya and her boyfriend Jin Xiaozhong this time. Jin Hyun-ya is the girl who danced with Uncle Bird in "Gangnam Style", Hyun-ya's popularity, in fact, also benefited from that cooperation, the two of them cooperated again, which can be said to have earned enough expectations from the audience.
Until now, Uncle Bird's selection criteria for artists have been different from the default law of the market, and based on Uncle Bird's musical talent and personal charm, more and more artists have come to seek cooperation.
Just as the meaning of the company's name: to be healthy, not to be exhausted, Uncle Bird wants to make the company a playground for artists who love music, focusing on the freedom and humanistic care of artists.
This is the biggest gap in the Korean brokerage market.
Compared with the Korean music circle full of standards, K-POP music seems to have more temperature here in Uncle Bird.
Uncle Bird's fire is because of its unique style, his heat is no longer, but also because of this style.
Over the years, retreating behind the scenes is the wisest choice of Uncle Bird, not to consume his former glory, is really put down.
Nowadays, Uncle Bird continues to influence the Korean music circle with his energy, Jiang Lang is not exhausted, love is the king, after all, not every musician is fortunate to get the glory of Uncle Bird.