Why Swiss watches are popular all over the world is one of the research topics of watch scientists. I hope that the research results can help you analyze, your table value is not worth it, what others think. For example, a very important reason for the watches that are usually sought after by consumers is the iconic design, which makes people know what kind of watch it is at a glance.
Recently, a highly recognizable watch design has appeared on the market, which is Omega's constellation 41 mm. Coincidentally, the constellation 41 mm design is very similar to the success of the world-famous Italian tenor Andre Bocelli.
Break through the ceiling of the iconic design
Rolex's widely recognized model is the "Water Ghost", and the black dial and bezel become an easily recognizable design element.
The question is, is this design element taken to the extreme?
Although there are still green and blue combinations, these variants have not been able to break through the ceiling. In this limited space, is it possible to have a design that is more informative and more efficient than the "water ghost"?
Assuming that the 'bandwidth' of the watch's information transmission is the same (bezel + dial), what kind of design can convey information more efficiently (easy to identify)? Are you brain-burning? Let's put it another way, looking at a watch from a distance, what design can be easier to identify than a water ghost?
If you only look at the bezel, is there a more eye-catching design?
Yes, Omega Constellation Watch! The claws on both sides of the bezel have always been an iconic design of the Constellation collection and are one of the most recognizable in the history of watches. However, in the new watches listed by various brands in 2020, the Constellation Series 41mm watch features a new ceramic bezel with claw decoration, which is eye-catching and definitely a masterpiece of breakthrough iconic design, which is inspired by the dark bezel of the 1982 Constellation watch.
Explain it from the two dimensions of information theory and design
1. According to the principle of information theory, "if you want to improve the efficiency of information dissemination, you must increase redundancy." The bezel is divided by an additional design (claw), and this adds redundancy that constitutes a subtraction from the design. This greatly increases the efficiency of the dissemination of visual information. That is, it is easier to identify.
2, from the design, the 'dynamic' range on the watch expands.' In particular, the bezel and dial adopt a 41 mm model with the same color system, and the dark ceramic bezel increases the 'dynamic range' of the dial color, and the overall style is more youthful and stylish.
In the past two years, Omega has upgraded the women's watch and men's watch of the constellation series respectively, completing the leap forward of the fifth generation of constellation watches. The fifth-generation constellation series of 39mm men's watches launched last year has inherited the iconic design while perfectly upgrading the material, craftsmanship and aesthetic details of the watch.
If the fifth generation constellation watch is likened to another monument of Omega in classical music, then the young and dynamic fashion style brought by the constellation 41 mm men's watch is equivalent to the cross-border achievement of the opera tenor Andrea Bocelli in classical and popular music.
As a crossover performer, he brought classical music to the top of the international pop music charts. From record sales and the number of fans, both increased by an order of magnitude.
Traditional Theater vs. Open Air Concerts, Hello Listeners in the Back Row!
"If I had closed my eyes I would have thought I was listening to a fully mastered CD and not a live concert. ）。 An audience member who accompanied his wife to watch Bocelli's open-air performance said.
In the ancient Greek amphitheater, the audience in the last row could never distinguish most of the notes of the stage actors. This is due to the attenuation coefficient and dispersion of the sound waves.
Theoretically, sound waves of different frequencies can be stacked linearly, but strictly speaking, sound waves are not linear, because the fluid-physical equation that controls sound waves, the Navier-Stockes equation, is not linear (too brain-burning, don't worry about it).
The modern amphitheater, in order to ensure the experience of the audience in the last row, uses modern electroacoustic and sound equipment.
Subwoofer, main sound, anti-listening sound, timer, stimulator, true diversity wireless microphone, this is the minimum. The subwoofer matrix center hoisting has a very good effect of uniform coverage of high sound pressure levels, which greatly expands the dynamic range of music and the boundaries of detail propagation. The live experience takes up an order of magnitude.
This is unimaginable in ancient Greece and Rome, just as before the birth of high-tech ceramics, people's imagination of watch materials was limited to metal.
Bezel of ceramic gato claws
Patek Philippe's Nautilus, Audemars Piguet's Royal Oak (including offshore), Rolex's 'Water Ghost' and other models are highly recognizable due to their iconic bezel.
But please pay attention to the details, the styles mentioned above, as far as the bezel is concerned, are closed-loop shapes, either octagonal circles, or circles or rounded square circles. The bezel of Omega 41 is connected to the claw, and its 'flattened' claw visually forms a division. This is equivalent to subtracting to increase "redundancy", which is a very clever design, enriching the aesthetic design of the bezel, and also greatly improving the recognition and uniqueness of the watch.
Moreover, due to the use of dark ceramic bezels (now there are blue and black, it is not ready to be green and red one day), the watch is more colorful and the visual impact is more impactful. New materials that make good design possible. And good design, so that more people can appreciate. Omega's use of high-tech ceramics is unique in the watchmaking industry, and it can produce 8 kinds of colored ceramics, each with different colors. The Constellation 41mm watch is the first time that Omega has used ceramics on a classic constellation watch, creating a special sense of movement.
Watches have issued small program evaluation results, Omega constellation 41 mm steel ceramic model has a price/performance ratio of up to 1.48 (3422.9➗), usually higher cost-effective
Vocal music is the same as watchmaking
Tenors in small theaters, fans are difficult to improve by orders of magnitude. Bocelli, on the other hand, used modern sound and light to sing in theaters, amphitheaters, and even movies, which greatly increased the number of viewers. Do you think classical music should be performed in theaters to ensure record sales? Wrong, whether it's Taylor Swift or Bocelli, the big-scene show has driven record sales because of its better fan experience. Bocelli's first collection, Romanza, has been the best-selling record, and Sacred Arias is the best-selling solo album of classical music of all time.
Celine Dion said, "If God is to have a song, he has to sound a lot like Bocelli."
In 2012, Bocelli and Song Zuying sang "Time to Say Goodbye" at London's Royal Albert Hall concert.
There is no perfect opera tenor, but Bocelli is the most popular. His most prominent advantage is his pure voice, and he is suitable for new styles of singing. In the watch industry, the constellation 41mm men's watch is like Bocelli, it has well preserved the classic iconic design of the constellation watch, but the new material and design are good enough and recognizable enough to be accepted by more young people.
According to the research results of cognitive psychology, horoscope 41 will sell well thanks to the influence of the consumer's subconscious mind on purchase decisions. Because the subconscious mind is always inclined to people getting rewarded, more people will recognize the sign 41 in your hand, and the subconscious mind will find the value on the horoscope 41 watch (aesthetic, technically cultural). So the odds of people choosing constellation 41 increase dramatically.
Cousins commented on Bocelli
One cousin, music critic Zhu Jun, said: "In terms of interpretation and interpretation, under the premise of maintaining personality recognition, it must be richer and more inclusive, the better." After all, the audience is now more knowledgeable. ”
He also said: "The creations of the latter waves, good and can be passed down, must have the inheritance of the previous waves, and it is impossible to detach themselves from them." This passage is used as an analogy to the commonality of constellation 41 and other models of the fifth generation constellation – nobility and sophistication.
It's like, no matter how you cross the border, the bel canto still has to be a bel canto, and the traditions of the Italian tenor for hundreds of years still have to be preserved, no matter where you sing.
Talk about the 'bel canto' on the watch
The nobility of the watch – jewelry without gemstones
Listening to music can increase the secretion of dopamine (which makes people feel happy). Bocelli's singing makes more people experience happiness.
Jewelry gives people a good feeling. Because jewelry can beautify the human body and record the state of life, this is the Luxury.
A man's jewelry does not necessarily have gemstones but must have technical content and cultural traditions. Watches, as jewelry, have a specific aesthetic frame.
There have been several landmark aesthetic revolutions in the history of watches
The first time was in the 1960s, when Geneva-based brands such as Piaget took the lead in applying the jewelry polishing process "gold and silver craftsmanship" to watch cases. In the 1970s, Audemars Piguet (also part of the Geneva genre) launched the Luxury sport watch," which was "more expensive than gold watches," and a number of brands followed. In 1982, the constellation series "Manhattan" watch, with its integral shape to the 'luxury best-selling' club, the waterproof function of the support claw first appeared on the constellation watch, and later developed into its unique aesthetic marker, laying the foundation for the modern style of constellation watches and still used today.
These milestones show that, in addition to the movement, the appearance of the watch is crucial to the success of the market. Because the attributes of modern watches as accessories are becoming more and more prominent.
Which watch is not winning by appearance? If Bocelli did not have a pure voice, his record sales could be the number one in the world?
Omega has made a number of aesthetic and detail improvements in the unique aesthetic temperament of the Constellation series watches:
The case, claws and bracelet are polished and brushed and chamfered to make the watch more refined, creating a jewellery-like effect. It's a must-have for all 'luxury best-selling models' – it looks noble but you can't tell.
The polished ceramic bezel of the seven models of the constellation 41 mm, whose design is inspired by the dark bezel of the 1982 constellation, and the Roman numeral indexes on the ceramic bezel are made of Omega's original OMEGA Ceragold® technology or Liquidmetal™ alloy;
The tapered crown adds to the watch's sense of sophistication and ease of operation.
The hands and small hours have been redesigned from the triangular facets of the Freedom Tower in New York. Small slices reflect light in multiple directions.
The dial shows a polished effect of blue or black sun rays, as well as a gray silk texture.
1 + 1 = 3, mix and match economics
If you have a watch to wear, the marginal cost of your second watch is a watch;
If you buy one more chain strap, you can get the experience of a second watch;
If you have two watches, the marginal cost of your third and fourth watches may be negligible.
Presumably, as you guessed, the premise is that the chain straps are interchangeable.
If you are an OMEGA iron fan, you may be pleasantly surprised that the strap of the Constellation 41 mm watch can be interchanged with the metal bracelet or full leather strap of the Constellation Series 39 mm men's watch.
The most discerning players are convinced of the certification, first-class businesses do the standard
Swiss watches are one of the best in a thousand to be certified by the Observatory.
Omega said that on the basis of passing the observatory certification, we have further passed the more stringent certification of the Supreme Observatory, also known as METAS certification. Moreover, the Metas (METAS) certification is more authoritative than the Observatory certification (details can be sent to the "Observatory").
The ultimate observatory certification vs. observatory certification of Omega watches, the accuracy has been doubled, and the watch can also resist the magnetic field of 15,000 Gauss when the movement is loaded into the case. With such a top-level anti-magnetic performance and ultra-high accuracy guarantee, your constellation does not have to worry about the impact of magnetic field on the time of the watch in daily life, even in the next 10 years, or even 50 years, the precision performance is still credible.
Only with the blessing of this excellent performance and long-term value can the classic aesthetic designs of the watch have an inner soul and can stand the test of time.
Henri LIU/Representative of the Watch (Shidi Politics and Economic Psychology) Class
Sina Weibo: Liu Xingli - Watchisto
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Mini Program: Watch all sent (the same name of the official number)
Believe it or not
One of the inventions of watch science is to measure the value of watches by quantitative means. This invention can be well combined with brand value to comprehensively evaluate the value of the watch. We think this is probably the most authoritative and comprehensive means of watch evaluation. The appeal of this assessment tool is suicidal, because whoever masters the tool can answer "How about this table?" "This kind of question. That's not the point, the point is, this was first invented by Chinese (who cares this year?). ）。 The Internet or WeChat search for "watches are sent" can find this evaluation tool. We can also be found on the social platforms in front.