Source: Taiwan Straits Network
Meiling Town Wangyangtai Scenic Area
According to the Fujian Daily, the integration of culture and tourism is the main theme of tourism development at present, and tourism has been upgraded from simply looking at the mountains and seeing the water to the culture of enjoying mountains and water, and has been given elements such as "art" and "playthings".
Zhao'an County focuses on the integration and reflection of historical and cultural heritage and natural scenery, and promotes the organic integration of culture and tourism. At present, Zhao'an is actively exploring and promoting the development of global tourism around the development layout of "one heart, two axes and four districts", focusing on expanding new formats in the fields of ecology, coastal, health care and leisure, supporting the development of cultural tourism complexes that integrate cultural creativity, vacation and leisure, and health care, and making every effort to create a number of boutique tourism projects that can retain people and retain hearts.
Let the century-old village come alive
In the twenty-sixth year of the Kangxi Dynasty (1687), shen Yongmu, the founder of the undeterred year, moved his family here, and the blue wisps of the road were created to create a foundation. After several careful investigations, he saw a small hill here, so he led his relatives in Dongcheng to bulldoze the hill and build a ancestral shrine in the same place, called "Zhenshan Ancestral Ancestral Temple". At first, Shen Yongmu built more than 20 two-story civil and wooden buildings around the ancestral hall, forming a small village. Later, people prospered, Shen Yongmu even gave birth to five sons, Xiaozhai was not enough to live, and his descendants expanded it into a building with more than 120 two-story civil structures, named "Zhenshan Dazhai", and later renamed Shanhe Village.
Aerial view of Shanhe Village
In the afternoon, the reporter came to Shanhe Village, stepped on the bluestone road, and walked into the Zhenshan Dazhai. The whole village is square, and the mottled walls are covered with moss, permeating the vicissitudes of time. In front of the village, there are neatly arranged flagpole stones, as well as the Qianlong Sacred Will, the "Third General", the "Fourth Doctor", the "Fengzhi Special Jane" and the "Qin Zhi Yuanrong" plaques treasured in the ancestral temple, reflecting the glory of shen's ancestors.
Shanhe Village is an ancient village built in Xitan Town, Zhao'an County during the Kangxi Dynasty of the Qing Dynasty, and has retained the traditional village architecture group left over from the agricultural civilization for more than 330 years. In the village, there are not only the provincial cultural relics protection units Zhenshan Ancestral Ancestral Hall and Zhenshan Dazhai, but also the Dafudi Ancestral Hall, Ye Taigong Ancestral Hall, Shen Family Temple, Wenshan Ancestral Ancestral Hall, Youjing Ancestral Hall, "Five Horse Trailer" and other well-preserved Qing Dynasty ancient building complexes, which were identified by the Fujian Provincial Government as provincial historical and cultural villages, and were announced by the Ministry of Housing and Urban-Rural Development as the third batch of traditional Chinese ancient villages.
The layout of Shanhe Village is unique, after more than 300 years of wind and rain, the ancient wall of the village stands tall, and every ancient building in the village can make people read a rich and wonderful humanistic allusion. Today, it has become a place for niche tourists to explore, and many tourists and photography enthusiasts from Guangdong come to visit.
How can we better revitalize the local ancient architectural resources, tap the historical and cultural value, and leave enough experience space for tourists on the basis of not being overdeveloped?
In 2017, Xitan Town introduced Shanghai Mumu Tourism Development Co., Ltd. to develop the tourism resources of Shanhe Ancient Village. With a total investment of nearly 200 million yuan, the project mainly repairs historical buildings within the 2.2 square kilometers of scenic spots such as Zhenshan Dazhai and Dafudi. The town government has also completed the construction of tourist parking lots, ancient village lighting, filial piety cultural base and other projects.
After the restoration of the Shan He Village, the Ancestral Ancestral Hall of Zhenshan Mountain
"Last year, we continued to invest nearly 6 million yuan to restore the facades of several major ancestral halls, as well as the improvement of the overall landscape around Dazhai, and have now fully completed the main repair of the DafuDi, Ye Taigong Ancestral Hall, and Liumen Liuxiucai Ancestral Hall." Shen Yongbiao, chairman of the Xitan Town People's Congress, said that the repair of the ancient village is a systematic project, using unique natural resources and thick history and culture, telling good stories, and integrating into consumption scenes.
Inside the Ancestral Ancestral Hall of Zhenshan, there is a qianlong sacred will written in Manchu and Chinese script, which is 1.6 meters long and 0.8 meters wide. "This is the sixteenth year of Qianlong (1751), the emperor praised and comforted the then Guangdong Xinhui Camp Gongfu Lingjia Town Wu jinshi Shen Zhixiao meritorious deeds and posthumously awarded his grandmother Lin Shi and step-grandmother Cheng Shi as pleasant seals. For more than 200 years, this holy decree has brought praise and glory to Shanhe Village. Village party secretary Shen Huiyong said.
In recent years, the United County Cultural and Historical Office of Xitan Town has comprehensively sorted out the historical context and related humanistic allusions of Shanhe Village, and plans to present these celebrity deeds using sound, light and shadow carriers, and integrate them into the scene decoration of the Ancestral Hall of Dazhai, so that visitors can immerse themselves in the scene and deeply understand the cultural stories behind each ancient building.
Every year on the fourteenth day of the eighth month of the lunar calendar, "fire candles" is the most festive and distinctive folk activity in Shanhe Village. On this night, the villagers lit candles, and the strong men carried palanquins carrying the statue of Shen Zugong and paraded through the village to thank Zude, celebrate glory, and pray for peace. Thousands of torches converge into a "fire candle" procession, like a huge fire dragon circling the village, the scene is very spectacular.
"This custom is unique, starting from the Qianlong period of the Qing Dynasty and has lasted for more than 300 years, and we plan to normalize this folk activity, such as the monthly 'fire candle' performance activity, so that visitors can immerse themselves in it." Shen Yongbiao said.
This year, the Xitan Town Government entrusted the Zhangzhou Municipal Planning and Design Institute to design the village water source connection project, preparing to introduce Dongxi water into the village and run through the Hetian Canal, so that the overall landscape of Shanhe Village is more full. At present, Shanhe Village is still an open tourist spot, no tickets are charged, and the county government is also actively engaging with professional companies and institutions to enter the village for the overall development and operation management of tourism projects.
Coastal leisure digging in-depth tour
From the Wangyang Terrace in Meiling Town, a series of regular oyster farming nets are spread out over the sea. At the foot of the mountain, trees are lined with trees and the boardwalk stretches for hundreds of meters along the coastline. Take a leisurely stroll through the beautiful coastal scenery. In 2020, Meiling Town was selected as one of the first batch of coastal leisure resorts in Fujian Province.
Located in the Meiling Peninsula at the junction of Fujian and Guangdong in Zhao'an Bay, east and Dongshan County, across the water, west of Gongkou Port, shaped like an upside-down plum blossom floating on the sea, so it is called "Meiling", and the town is also named.
Fishing boats in Dingdi Lake, Meiling Town, stopped at the shore.
As an ancient coastal city, Meiling Town has rich and high-quality marine tourism resources. The 22-kilometre coastline is home to the largest deep-water, wind-resistant oyster hoisting base in the province and a group of fishermen who live facing the sea. Here you can listen to the sound of the waves, smell the saltiness of the sea, and feel the touch of the sea breeze.
"Seeing netizens shoot and upload videos of vibrato, big sunshine, beaches, islands, hanging bells ancient city... Strolling the wooden boardwalk of Nanmen Village, the view is beautiful! Mr. Wu from Shantou said that on weekends and weekends, Shantou was close to Meiling, so he drove to Meiling with his family to travel.
Explore the ancient city of hanging bells, look for the cliff carvings of Guolao Mountain, and come to a dialogue between ancient and modern; climb the Xianglin Pagoda to see the scenery of the mountains and waters; from the Wangyang Terrace to the screen, the blue waves are thousands of acres, and the sails are dotted; the waves under the stage are crashing on the shore, the waves are splashing, and the ancient name is "the great wave of the bell gate"... The monuments that have been passed down for a long time have given Meiling more charm.
The Ancient City of Hanging Bell was the first castle in the south of Fujian Province in the Ming Dynasty.
In recent years, Meiling Town has vigorously developed coastal cultural and leisure ecological tourism, continuously improved tourism infrastructure, and comprehensively improved the quality and image of coastal popular landscapes such as Hanging Bell Ancient City, Wangyangtai and Xianglin Pagoda. In 2020, zhao'an county coastal culture and leisure tourism project settled in Meiling Town, planning to build three core areas: Cape Cuiwan District, Coastal Cultural Area and Leisure Fisherman's Area. By the end of May this year, the 5-kilometer-long road of the scenic spot's external main road and the first and second phases of the landscape of Cape Cuiwan District were completed and put into use ahead of schedule.
"We are making every effort to declare the Wangyangtai Scenic Area as a 3A-level scenic spot, and this year we are ready to beautify and upgrade the villages of Nanmen and Dongmen Villages as a whole, while accelerating the construction of tourism public service stations and widening the main roads into the village, which can effectively alleviate the congestion of travel vehicles." Xu Yixuan, deputy secretary of the party committee of Meiling Town, said that the original coastal landscape, the remains of the Sea Silk Road, and the anti-Wu monuments will attract more and more visitors from all over the world to taste the ancient and modern customs of the Meiling Peninsula.
In order to make the "half-day tour" become a "multi-day tour", Zhao'an County integrates tourism resources and excavates in-depth tourism routes such as "Meiling Coastal Leisure Resort", "Jiuhou Mountain" Scenic Area, and "Ten Thousand Mu Plum Garden - Red Sacred Land Wushan". In addition, Zhao'an has continuously improved the infrastructure such as water, electricity, roads, communications, networks and other infrastructure in the scenic spot, as well as parking lots and hotels, improved the tourism reception capacity, and promoted the transformation of tourism resource advantages into tourism economic advantages.
"Hired a cultural and art company in Xiamen, designed a set of hanging bell ancient city - Dongmen art tribe plan, spatially designed the homestay living area, art museum and calligraphy art experience area, fishing village cultural experience area and other themes, the circulation of abandoned houses for maintenance and transformation, to create a set of characteristic accommodation, study tours, art experience, wild luxury vacation in one of the coastal ancient city art homestay courtyard, in order to retain more tourists." Xu Yixuan said that at present, 57 village houses in Dongmen Village have been signed and are ready to implement the pre-main transformation.
Tell the cultural story of global tourism
Zhao'an is a famous cultural ancient yi in southern Fujian, with a profound heritage of calligraphy and painting art, and has a blazing ancient literary style and famous masters. From the end of the Ming Dynasty to the beginning of the Republic of China, there were more than 50 famous calligraphers and painters in Zhao'an. It is understood that the style of Zhao'an calligraphy and painting flourished in the Tang Dynasty, reached its peak in the Ming Dynasty, and formed a unique style of Min school "Zhao'an Painting School" in the Qing Dynasty and the early Min Dynasty. The Dictionary of Chinese Artists and Celebrities records 23 calligraphers and painters from Zhao'an in the past, and is known as the "hometown of Chinese calligraphy and painting art".
"Zhao'an has wonderful cultural resources, and the cultural industry, especially the development of calligraphy and painting art, has obvious advantages, but the development of cultural tourism products is scattered, and there is a lack of comprehensive platform projects that can carry regional multicultural experience." Lin Zhijian, director of the Zhao'an County Cultural and Tourism Bureau, said.
How to be market-oriented, carry out cultural problem solving, and create a composite format of cultural tourism, leisure and urban life?
Zhao'an County has a long history, and the nanzhao ancient official road was formed in the middle of the Ming Dynasty, and has a history of more than 500 years. Among them, from the county front street of Chengguan to the east gate middle street of more than 700 meters of ancient buildings and residences, there are 8 magnificent and magnificent stone arches. These exquisite arches combine architecture, carving, calligraphy and poetry, and the cultural connotation is extremely rich. In August 2018, the Qianjie-Dongmen Middle Street-Zhongshan East Road Historical and Cultural Block in Zhao'an County was included in the third batch of historical and cultural blocks in Fujian Province.
"We entrusted the China Urban Planning and Design Institute to carry out the overall design of the entire Nanzhao Ancient City, and the plan was to innovate elements from the perspectives of all formats, open urban space, local culture, night economy, etc., hoping to create a 'city living room' that integrates culture and tourism, and carry cultural expo, folk commerce, food and entertainment through old streets, ancient cities, and ancient towns." Wu Jianhong, a member of the party group of the Zhao'an County Housing and Construction Bureau, said that the plan is still being revised and discussed.
It is understood that the Zhao'an Ancient City Cultural Tourism Project includes the four aspects of the Zhongshan Road demonstration section along the street building façade improvement and historic building protection and repair, the archway street reconstruction project, the Shen Yaochu Art Museum site comprehensive environment reconstruction project, and the Sun Yat-sen Memorial Hall comprehensive environment reconstruction project, and the whole project will also become the carrier of the Zhao'an Urban Cultural Comprehensive Service Center. Last year, the transformation of the first phase of the ancient city project has been implemented, of which the Zhongshan Road, which was opened in the nineteenth year of the Republic of China (1930), has basically completed the restoration of the façade of the arcade along the demonstration section, and the transformation of the entire block will be completed at the end of the year.
Internet celebrity punch card "The First City of Fujian and Guangdong"
In the "First City of Fujian and Guangdong", which is 11 kilometers away from the ancient city of Zhao'an Nanzhao, it has been frequently exposed to online platforms such as Xiaohongshu and Douyin for some time. "Cave graffiti, clay pot furnishings, Arabic carpets with patchwork pattern pillows, rocks... I love it so much, I don't need to deliberately pose for a photo, it's exotic. The video blogger introduced.
Shenqiao Town, where the "First City of Fujian and Guangdong" tourist resort is located, is the closest township to Chaozhou City, Guangdong Province. In 2019, after the opening of the first phase of the park, it filled the gap in the "weekend tour, parent-child tour" tourism product type in the economic circle of the "Xiamen Zhang, Chaoshan" urban agglomeration, attracting many tourists from the surrounding area to come for leisure and vacation. Last year, the "First City of Fujian and Guangdong" opened a base for photography of exotic scenes, using the original abandoned rockery to build a moroccan-style giant cave, which became popular on the Internet. Its clever layout and meticulous scene drawing attract a large number of video bloggers to punch in.
"We hope to integrate some popular elements that young people like in the main tone of leisure and entertainment, parent-child education and health care, and create a participatory, interactive and experiential gathering place by focusing on content, business formats and excavating, refining and expressing characteristic culture." Zeng Yingjun, general manager of Kuang Le Ya (Fujian) Cultural Tourism Development Co., Ltd., said that the "First City of Fujian and Guangdong" resort is currently planning a Zen cultural zone, and will use the 108 banyan trees growing in the park to combine the existing two lakes to design an ecological health and wellness immersive experience base such as "Jingxin Banyan Garden".
"Global tourism needs to be implemented into the development and construction of tourism products, and how to introduce people into the consumption scene lies in whether it can provide things beyond the imagination of customers." The way to develop business travel and culture lies in cross-border integration, interactive integration, and telling cultural stories well. Lin Zhijian said. (Source: Fujian Daily)