Li Chuan, CEO of Love Learning Education Group: Creating value for the sinking market | New Vision for Business 2021

Economic Observer reporter Li Jing for the education and training industry, the past year is full of challenges. Affected by the epidemic in 2020, schools have postponed the opening of schools, offline training institutions have been suspended, and the overall online migration of on-campus and off-campus teaching activities has been carried out. Classes are suspended and online education has become the key word in the industry in the special period.

As a K12 education supply platform, Love Learning launched the Sky City Plan for the first time in response to the call for "suspension of classes and non-stop learning". Through the opening up of high-quality content and online live broadcast capabilities, more than 13,000 institutions across the country have been successfully transformed online during the epidemic.

Affected by the epidemic, online education has developed by leaps and bounds. At the same time, it also accelerates the cognition and transformation determination of offline educational institutions for OMO, which greatly shortens the time of educational OMO.

While adhering to the OMO strategy, the S2b2c strategy of Aixue in the sinking market in 2020 is also steadily advancing: by the end of 2020, the number of Aixue cooperative education and training institutions will exceed 20,000, and the number of students will exceed 2.1 million in the same period.

In the face of the sinking market, working with local institutions to serve students and parents' love of learning has a natural advantage, and local institutions, as partners of love learning, have irreplaceable values, such as localization of content, localization of service capabilities. At the same time, local institutions in the 3-6 line also have disadvantages, such as lack of teachers, insufficient scientific and technological capabilities, lack of refined management, and service quality to be improved... These have become the shortcomings that limit the development of 3-6 line institutions. To this end, in 2021, Love Learning will use scientific and technological means and product empowerment to solve the bottleneck of the sinking market because of different types of capabilities, different shortcomings, and the quality of products and services provided to students cannot be guaranteed.

In 2021, iLearning will continue to implement the S2b2c and OMO strategies, and work with local institutions in 3-6 tier cities to create greater value for students in the sinking market.