In the "back-to-school season" when young players' demand for watches is high, G-SHOCK recently upgraded the new GM-2100 phenotype based on the "new fashion watch enlightenment" GA-2100, refreshing the topic height reached by the previous game in the player group;
In order to meet the needs of more accurate style, G-SHOCK also released basketball, e-sports equipment, girls' exclusive and other different themes of new models, and has begun to warm up many surprise activities and offers, before the release, you can understand the various highlights in advance, in preparation for the selection of start.
The original "G Family Oak" GA-2100,
The beginning of "a new fashion phenomenon":
The G-SHOCK DW-5000, a square watch that combines the so-called "never damaged" block watch, and casio's first standard pointer digital dual display AW-500, the GA-2100 was officially launched in September 2019;
After 3 years of popularity among players, GQ has described GA-2100 as "a new fashion phenomenon", and in Reddit's 1.5 million-member r/Watches channel, or in the videos of youtube bloggers, GA-2100 is the phenotype that young players have focused on in recent years;
The most popular "Black Samurai" GA-2100-1A1 has become one of the best choices for players when choosing a watch.
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Among the most representative models of G-SHOCK for many years, GA-2100 is playing the role of "new fashion watch enlightenment" among this generation of young players, and the reason behind it is due to design;
Junichi Izumi, at the development headquarters of the Casio Hamura Technology Center, said: "We wanted to create a G-SHOCK that would resonate with young players and their potential needs. ”
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After nearly two years of development, the retro "octagonal bezel", supplemented by a minimalist palette, and the slimst body ever built, is designed to be cleverly integrated into the younger, more fashion-oriented players' wardrobes, and the high texture and logo appearance also give it the title of "G's Home Oak".
G-SHOCK GA-2100SKE-7AER
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The influence of any product continues, accompanied by related upgrades, and many young players have begun to seek to continue the GA-2100 similar design of new products;
G-SHOCK, which is committed to developing and innovating new phenotypics, will bring the GM-2100, which is based on GA-2100, a multi-faceted upgrade based on GA-2100, at the node of the "back-to-school season", which continues to refresh the height of the previous work in the "fashion watch field".
G-SHOCK GM-2100-1A
via.theconcept
Wear, metal,
New keywords such as euro 8 code name,
Plus upgraded GM-2100:
After the GA-2100 caused the fashion phenomenon, GM-2100 also provides newer and better choices for young players who have the need to start or change the watch, and we will also bring you a forward-looking interpretation around the "upgrades" of the GM-2100.
Upgrade keyword - "metal",
Give the model a luxurious, tough texture,
and the exclusive code name - "Euro 8"
The GM-2100 series inherits the minimalist thin and light appearance of the GA-2100, and a Japanese blogger shared a preview video earlier, which received 10W views, and can see that the weight of the GM-2100 has increased to 72G in comparison;
The reason is that "metal" is used as the main material, replacing the carbon fiber and resin used in the previous game, and the impact resistance is optimized, supplemented by more ingenious details;
via. I don't like watches.
For example, the use of stainless steel hard core metal frame, for the watch plated with a dazzling layer, the top surface of the border, the use of circular drawing process, the side of the mirror polishing process, but also let the logo, the unique octagonal border design, has a sense of tough lines;
The brand also gave the new GM-2100 its exclusive street code name, Euro 8 (Casio 8-sided series), further deepening its impression of the "new trend fashion totem" in the watch;
G-SHOCK GM-2100B-3A
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The dial is polished using steaming technology to present a fine texture vision, as well as incremental changes in the texture of the detailed square points on the strap, which activates the GM-2100's more luxurious, elegant appearance.
Carefully blended combination,
Look in 4 new colors
Color matching, is another factor for GA-2100 to be out of the circle among young players, the new GM-2100 series in the color matching, more emphasis on "mixing" and "combination";
A total of 4 colors were released, which matched the official Lookbook and also provided players with a reference for the shape when wearing different models.
The GM-2100-1A's black dial is quite tough, and the polished silver stainless steel octagonal bezel presents a low-key sense of power, which can be matched with urban commuter items such as silhouette suit jackets, straight pants, shirts, etc.;
GM-2100B-3A, with a dark gray stainless steel bezel and a dark green dial, can be completed with military-style items such as M-65 jackets;
GM-2100N-2A is made of navy blue throughout, and the stainless steel bezel is treated with blue-gray, echoing the blue resin strap and blue dial;
G-SHOCK GM-2100N-2A
Similar Navy shades, often admired by Japanese magazines and other units, are suitable for pairing with juvenile pieces, which are both harmonious and reflect the overall level.
The red model has always given a more ostentatious impression, and the GM-2100B-4A uses a dark gray bezel + black strap to make a neutralizing color correction;
G-SHOCK GM-2100B-4A
Collocation can be appropriately integrated into some of the common orange, black, white and other items in the urban outdoor elements, highlighting the key colors in wearing;
In addition to the heavy debut of the GM-2100 series, in response to the style needs of more players under the "back of school season", G-SHOCK also released a number of new models with themes, which will be opened accordingly, accompanied by many surprise activities and discounts of the "Casio JD Super Brand Day".
Basketball, esports equipment,
Girls exclusive and other themes of new models,
Also on Casio JD Super Product Day,
Synchronous release:
Join hands with Lenovo Savior,
Exclusive gift box for esports players
In the back of the school season, there are also young players began to update e-sports equipment, G-SHOCK and Lenovo's high-performance e-sports brand Savior LEGION, based on the classic phenotype 5600 as the prototype, around the spirit of Bron To fight e-sports, showing the brand logo elements of both sides;
G-SHOCK GW-B5600MG-1
Based in black, the dial and strap are embellished with high-tech modular integrated circuit board elements, which combine the spirit of street and esports, and the exclusive limited gift box of the joint name is also quite surprising, the circuit board pattern covers the pivot table box, and the esports wrist pad is also included.
Second degree of cooperation with Hachimura,
The double straps show sincerity and texture
For basketball fans, NBA rising star Hachimura, who was selected in the first round in his early years, also brought him a "second shot" with G-SHOCK;
Inspired by Hachimura himself and his second hometown of Benin, the GM-110 phenotype was created, all metal parts were plated with copper plating, the case was coated with rose gold, and the dial was decorated with red, yellow and green to symbolize the African land, showing high texture and joint attributes;
G-SHOCK GW-110RH-1APR
It is accompanied by two interchangeable straps of different styles, one in black and the other embellished with different patterns named AKYEM, NKYINKYIM, PUDUO and PUDUOMMA weaving.
Colorful gradient design presentation,
Girls' exclusive watch BABY-G,
Freeze-frame late summer
BABY-G injects sweet, brilliant dreamy tones on the basis of the classic BA-110, and creates an exclusive series of watches for girls under the name of "Polarized multi color";
BABY-G BA-110PL
Under the translucent skeleton structure, colliding with the colorful gradient dial, the gift box packaging adopts a streamer texture, the dream bell tower carton adopts the coating process, and the design inspiration comes from the wonderful clock tower that can change the time dimension, and the elves in the mysterious romantic fairy tale store the "dream time" of summer.
Under the unveiling of new models of the GM-2100 series and above, Casio officials will open the "Casio JD Super Brand Day" on September 12 to officially sell the above models;