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9.2 points of domestic animation peak box office but extremely dismal, less than 7 million in 2 days, the era is sad?

author:German Pigeon Movie

In the past 5 or 6 years, whenever the audience finds a domestic animation film with excellent quality, it will give "The rise of national comics!" "The Light of the Nation!" "Even" the peak of the national comic! Such praise, such as "The Return of the Great Sage" in 2015, "The Great Protector" in 2017, "The Demon Child of Nezha" in 2019, "White Snake: Origins" and "Luo Xiaohei War" and so on.

However, the real peak of domestic animation was born as early as the last century, they are not only recognized as domestic masterpieces, even overseas audiences are full of praise, enshrined as a guideline, worthy of the name at home and abroad.

At that time, the Shanghai Fine Arts Film Studio said that it was comparable to the top foreign animation studios at that time without exaggeration, such as "The Great Haunting of the Heavenly Palace" in 1961 and "Nezha Noisy Sea" in 1979.

9.2 points of domestic animation peak box office but extremely dismal, less than 7 million in 2 days, the era is sad?

Another example is "The Strange Book of Heaven", which was produced in 1983 and landed on the big screen for the first time this year.

9.2 points of domestic animation peak box office but extremely dismal, less than 7 million in 2 days, the era is sad?

After 38 years, "Tianshu Qitan" landed in domestic theaters after a long restoration, note that the so-called restored version is not a remake, the content has not changed, mainly enhanced the picture quality and audio track, so that it is revitalized in the digital Internet era.

From the original 480p childhood version to the 4K Ultra HD big screen version, the soundtrack has been integrated from the original pure Chinese instruments into some Western pop instruments, catering to the tastes of contemporary young people, and the lines of some characters have also been re-recorded by the voice actors of that year.

9.2 points of domestic animation peak box office but extremely dismal, less than 7 million in 2 days, the era is sad?

Today, "Tianshu Qitan" has scored 9.2 points on Douban with more than 210,000 people, and it is really a domestic god-level animation that is really ancient and modern, and how to blow it up is not exaggerated.

However, in stark contrast to the good reputation is the dismal box office, which is currently about to be released for 2 days, the box office is only more than 6 million, less than 7 million, compared with those shoddy, box office easy to break tens of millions of domestic bad films, a god-level animation This achievement, can be described as difficult to see the pole.

9.2 points of domestic animation peak box office but extremely dismal, less than 7 million in 2 days, the era is sad?

You must know that this kind of animation is no longer as simple as a movie, but a cultural artwork that has entered the annals of history and is of the temple level.

Every frame we see is drawn by hand by a well-known artist, and every creator behind it is well-known in the industry, and according to director Qian Yunda personally said in an interview, the production cycle of this film is as long as 3 years, and the spirit of craftsmanship is nothing more than this.

9.2 points of domestic animation peak box office but extremely dismal, less than 7 million in 2 days, the era is sad?

Of course, there are two main reasons for the box office so poor, the first is that there is no investment in a lot of publicity, many people do not know that it is released, and the second is that the film has only repaired the audiovisual level, and the content is the same as the old version, which is what some netizens say "old wine for new bottles".

9.2 points of domestic animation peak box office but extremely dismal, less than 7 million in 2 days, the era is sad?

However, such a "old wine for a new bottle", I am willing to come to a dozen, because it is too scarce.

"Tianshu Qitan" is adapted from the Ming Dynasty god and demon novel "The Legend of Ping Demon" (author Luo Guanzhong, Feng Menglong), but it is only based on materials and sources of inspiration, most of the stories are original innovations, strong Chinese traditional cultural elements, can be called strange and strange, in the words of the film is "strange and interesting beauty".

9.2 points of domestic animation peak box office but extremely dismal, less than 7 million in 2 days, the era is sad?

There are two lines in the story, the first line tells that Yuan Gong, who guarded the Book of Heaven, became curious and secretly took it to watch, it turned out that there were 108 kinds of spells engraved on it, so he quietly carved the contents of the Book of Heaven on the stone wall, hoping to benefit mankind, but triggered the Heavenly Article to be punished by the Jade Emperor.

9.2 points of domestic animation peak box office but extremely dismal, less than 7 million in 2 days, the era is sad?

Another line tells that three foxes sneaked into the uninhabited Yuan Gong Mansion and stole the elixir into a spirit, and from then on went to the mortal pit to abduct and harm the people, Yuan Gong knew about it and guided the child born from the egg to practice the Heavenly Book spell, and finally eliminated the three fox spirits.

9.2 points of domestic animation peak box office but extremely dismal, less than 7 million in 2 days, the era is sad?

For some post-80s generations, the fox spirit who watched the film as a child may be a shadow of childhood, but watching it when you grow up is another new experience.

This kind of cultural boutique should not be forgotten in the long sea of history, and it should not be covered up by contemporary cheap short videos, which is worth parents taking their children to see.