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In the later stage of the National Day file, the new competition began, there are many new films to be screened, and the films in the market from now until the New Year are also enriched and active, among which the unique charm of "The First Incense" is undoubtedly a quite concerned one.
Zhang Ailing's works are adapted, Xu Anhua directs, and a team of powerful actors in front of and behind the stage join... It can be seen that the topic of "First Burning Incense" is really a lot of hot spots, and today's film has just issued a new creation special, fully unveiling its Oscar-level behind-the-scenes creative team, netizens have also said that "this team is really too strong", "looking forward to master works" "full of charm, very much looking forward to", as the film release date is approaching, the pre-sale officially opened, and the sir also came to talk to you about the unique existence of this Chinese film world "First Burning Incense".
Prospect of the late National Day file——
The only romance film, "The First Incense", won with its uniqueness
The just-concluded National Day file set off another climax of this year's film market, with the blockbuster debut represented by "Chosin Lake" and "My Father and I" driving the enthusiasm of the market to watch movies, but also made the market that has performed mediocre since the middle of the year heat up rapidly, and now entering the late stage of the National Day file, more new films are also needed to appear in the relay. From the perspective of competition, it is still fierce, which also puts forward requirements for the quality and uniqueness of the film, and the audience wants to see films with both characteristics and high quality, of which "First Incense" occupies the head in terms of film type, film popularity and audience expectations.
First of all, from the perspective of genre, "First Incense" is unique in the film market in the same period.
On October 22, a total of 7 films will enter the market competition, of which "The First Incense", "Dune" and "Uninvited Guest" are more competitive works under the overall evaluation. Compared with the import film "Dune", which focuses on science fiction adventures, and the "Uninvited Guest" positioned in comedy and suspense, the main genre of "First Incense" is love, not only in terms of type there is no conflict, but also better than whether it is from Zhang Ailing's novel style of nationality, and director Xu Anhua is very good at expressing the delicate emotions of the Chinese people. Therefore, "First Incense" has a good market advantage in terms of emotional resonance and cultural affinity, and it has a good market advantage during the same file period.
Both the style of the original novel and the presentation of the film texture are doomed to this. As screenwriter Wang Anyi said: "'The First Burning Incense' has a gorgeous color, interpersonal relationships are quite complicated, and everyone's fate is full of doubts. This is also the charm of this film, which is like a century of prosperous dreams descending to the present, every grass and tree, brick and tile, every smile brings people back to the old time, experiences a lingering emotional story, and looks back at the turbulent fate of small people under the wind and clouds of a big era.
From the genre to the style of light and shadow to the character image and the core of the story, "The First Incense" is different from most of the films on the market, it tells the emotional story of the old era with an extremely exquisite appearance, but the characters and emotions in the story can also connect and resonate with us at present. It is said that movies are the art of dreaming, so "The First Incense" also creates a "dream", and after the dream, it leaves an unforgettable feeling. From this point of view, such a unique movie cannot be missed, and the unique viewing experience it brings is also worth a good experience.
At the same time, since the release of the film since September 22, the final information, each publicity action will be widely concerned and discussed by the industry and the netizen public, the official release of film materials can quickly land on the hot search, and almost times, the highest climbed to the 4th place in the hot search list, as the release date approached, the film's popularity is still rising, today's release of the creation of the special edition will once again appear on Weibo hot search, the topic discussion about the front and backstage lineup of the film stage is also quite lively, some people say "so many people working together, It is really too difficult, I must support", and some people say that "I am honored to see this lineup in my lifetime, and the expectation value reaches the peak", which shows everyone's affirmation and high expectations for the quality of "First Incense".
In addition, from the perspective of the pre-rehearsal of the current first day of release, "First Burning Incense" occupies the highest market proportion in the new films released on the same day, and the premiere day accounts for 42%, which also reflects the market's dependence on this film.
Compared with the same period of film, "The First Burning Incense" is not only obviously differentiated, there is Zhang Ailing IP, the high word-of-mouth lineup in front of and behind the stage to increase the quality, but also the most popular film in this period, including the amount of material played, the degree of topic discussion, etc. are ranked first in the same period, and if the film topic discussion can maintain long-term high heat, it can also go out of a long line in the market competition in late October and November.
Who created "The First Incense" -
Oscar-level master team
In the latest creative special, Xu Anhua described the common denominator of the behind-the-scenes team - "they all won oscars". The film's costume styling director Emi Wada and music producer Ryuichi Sakamoto won the Best Costume Design Award at the 58th Academy Awards and the Best Original Score Award at the 60th Academy Awards, respectively. In addition, director Xu Anhua, screenwriter Wang Anyi, director of photography Du Kefeng, and art director Zhao Hai, each of whom are well-known masters.
A brief review of the team's award history, director Xu Anhua is not only the world's first female director of the Venice Film Festival Lifetime Achievement Award, but also won 49 international awards including 7 golden statues; screenwriter Wang Anyi, as a leading figure of contemporary Chinese women writers, has won many awards such as the Contradiction Literature Award, the Lu Xun Literature Award, and the Chinese Novel Dream Award, with a total of 25 awards so far.
At the same time, the film director of photography Du Kefeng is not only known as "Asia's first photographer", over the years has swept through the three major international film festivals in Europe, won 39 international awards, he is also Wong Kar-wai's royal photographer, and sunglasses king has cooperated with the sunglasses king "Ah Fei Zheng Biography", "Chongqing Forest", "East Evil and West Poison", "Spring Light" and other classic works, in addition to recent years, there are many high-profile works such as "Ocean Paradise", "Chinese Partner", "Treading Snow and Plum Hunting" are also from Du Kefeng's hand, it can be said that Du Kefeng's palm mirror is already half a classic.
In addition, it is worth mentioning that music supervisor Ryuichi Sakamoto, as a world-class music master Ryuichi Sakamoto can be described as the ceiling of the film soundtrack, he has won 27 international awards including the Oscar for best original soundtrack, and has cooperated in countless classic works such as "Merry Christmas, Mr. Lawrence", "The Story of the Cat", "The Last Emperor", etc. This time for "The First Incense", Xu Anhua also said that "he can understand the story to that point, I feel particularly grateful." ”
Not only that, the costume styling director of "The First Burning Incense" is "the first costume director of the Asian Film Festival" Andada Emi, who has won 5 awards such as the Oscar for Best Costume Design; art director Zhao Hai is a gold medal artist of Chinese films, the Golden Rooster, Golden Eagle and Golden Statue Awards "Three Golden Leanings"; as well as recording director Du Duzhi and editing director Kwong Zhiliang are also "regulars" of the Chinese film head awards.
In the hands of this team, a total of 176 international awards are held, and many people have won many consecutive awards in their respective fields of expertise, which is undoubtedly the best proof of this strong team.
As can be seen in the creation of the special edition, the director of photography Du Kefeng strives for excellence during shooting, still grabs the time to personally adjust the position of props and other details before shooting, while pasting plasters while also looking at the monitor, in order to shoot a better picture to the team to strive for "technical problems give me another minute", which shows its concentration and dedication in creation. Du Kefeng also said that "like this film, the requirements are so high, the standard is placed here, so you must keep up", which also reflects the strict quality standards of "The First Burning Incense" and the degree of care of everyone who created this film.
In addition, in the creation of special editions, you can also see that costumes, fine arts and other departments have contributed to the film's ultimate creation, such as the costume design responsible for Wada Emi not only restores the sense of age, but also fits with the role and the actors themselves, when preparing to go to Shanghai and Suzhou a year in advance to buy cloth, and even dedicated a lot of private out-of-print fabrics for the crew, jewelry is also specially invited to jewelry designers to customize; for example, in order to present the background of the era in which the story takes place, the crew built a number of scenes in the 1940s, garden houses Yu Feihong, one of the main actors, also said that it was "like the beginning of the novel". The revelation of these behind-the-scenes creative details actually allows us to initially "peek" into the high quality and unique charm of this film.
As Xu Anhua said: "They are all for the specific needs of each play, not thinking about their previous achievements, so they can do so well." This creative spirit is the reason why this team is strong, and it is also the philosophy they insist on behind the scenes of "First Incense".
Today, "First Incense" has opened pre-sale, and it is expected that this work that combines the strength of the top Chinese team will bloom after its release.