Nine Hundred Food City, the "Baile Mall" among the older generation of Shanghai's population, was also a "food treasure hunting place" in the center of Shanghai. North and south goods, preserves, dried fruits, pastries are complete... The west district old room outer skin crispy and delicious fresh meat mooncake, freshly fried and sold new long-hair sugar fried chestnuts, the old Shanghainese prefer Sanyang Shengnanbei goods, warm stomach sticky Mouth WufangZhai meat dumplings, fragrant Taichang moss series of small snacks, etc., almost "wrapped" in the memory of Shanghainese all kinds of lips and teeth left incense.
After more than 300 days of renovation and upgrading, today this "long-established food conscience gathering place" has been reopened with the image of "900 Whole Food Center". "Whole Food Center" means to create a full-time, all-food experience center. In the "Whole Food Center", many long-established brands have returned gorgeously, and new Internet celebrities have joined the list, which will focus more on the lifestyle of all age groups, organically integrate food, culture and experience, enrich the expression of community food business, and better match the responsiveness of the 15-minute community life circle for the daily needs of citizens.
The transformation of the old food mall, why "stubborn" to build a balcony
Large flats, dense small shops... This was a pleasing pattern of the food business in the 1980s and 1990s.
With the change of the times and the upgrading of demand, the past spatial pattern can no longer match the new functions that can "dialogue cuisine" and stick to consumers.
Therefore, in the upgrading, the most difficult to think about is the breaking of the space, the first thing the management thinks of is to "tear down the wall", and find ways to dig out a breathable urban balcony in a relatively closed space.
Why balcony?
According to the designer, for the commercial body along the street surface, the greater the circulation per square meter of area, the more output it brings. The urban balcony is the best visual and psychological link between the indoor space and the external environment. In a sense, it also extends the indoor space of the mall. Secondly, the urban balcony should also meet the needs of consumers close to the natural outdoors, and drive a green lifestyle and consumption concept in creating a harmony between man and nature, architecture and nature.
Therefore, in this upgrade, the transformation is bold, fully retreating from the small square, expanding the corridor along the street, the inner shops have been converted to the street shops, the first and second floors are equipped with large outdoor balconies, and the transparent glass enclosure allows more natural light to be introduced indoors, bringing a more open flow space and activity lines.
Old brands have new expressions, and new Internet celebrities stick to old customers
Since it is a "whole food center", the kernel must be hard.
In this transformation, 900 strictly selected the original time-honored brands, and finally selected 23 brands to settle in the independent national tide selection space. For example: the West District Old House, Sanyangsheng, Xinya, Lianhao, Lifeng and so on all returned.
At the same time, we boldly introduced many trendy Internet celebrity food brands: Fukai Chenji Roast Goose, Heisei Ya, MANNERCOFFEE, BLUSHAAK, DoubleNatu, MIJAS, Wu Xiaoyi and other catering brands that young people like. Among them, there are many Internet celebrity brands that have opened stores in Shanghai for the first time: Qianxihui and so on.
On the first floor of the mall, a food hub that provides interactive experiences and a food culture pop-up area are getting new every day. This space is set up so that consumers can immerse themselves in various food cultures while tasting food and buying delicious food.