Source: People's Daily - People's Daily
Figure (1): On November 8, visitors learned about new logistics formats in the service trade exhibition area of the Expo. Photo (2): On November 8, an automatic coffee robot simulating the hand punching technique appeared in the food and agricultural products exhibition area. Photo (3): On November 6, the audience experienced a new type of autonomous vehicle in the auto exhibition area. Photo by Zhai Huiyong (Image China) (4): On November 6, in the food and agricultural products exhibition area, staff explained the steps of recycling empty bottles. Photo by Zhang Yuwei, Xinhua News Agency (5): Exterior view of the National Exhibition and Convention Center (Shanghai). Photo by Jiang Yushi, a reporter of this newspaper
Shoes full of science and technology, green and healthy food, comfortable and trendy hotels, low-carbon and environmentally friendly cars, advanced medical equipment... At the Fourth Ciie, various new products and services covering all aspects of people's lives, such as food, clothing, housing and transportation, were unveiled. Ciie has built a bridge for global high-quality goods to enter the Chinese market and better meet the needs of Chinese consumers for a better life. Let us all look forward to these new products and services to help increase the salary of China's consumption upgrade and add more color to the lives of the people.
- Editor
clothing
Cutting-edge technology
Refresh the wear experience
Reporter Ding Yiting
How to buy a pair of shoes that fit comfortably? Take off your shoes, straighten your socks, step on the scanner with your feet, and 30 seconds later, a report containing foot length, foot width, foot height, and foot type information is sent to the experiencer's mobile phone. "The report generates a string of digital codes for you, which you show at a shopping store to quickly find the right shoe for you." At the Skechers booth, the staff is helping visitors experience the 3D foot scanner.
"Last year's CIIE we launched the first 'rechargeable heating' down jacket as a highlight; at this year's CIIE, we exhibited a variety of comfortable all-age products and showed a new retail experience." Skechers Asia Pacific CEO Weili Chan said.
More fit - arch support technology through the analysis of 120,000 foot scan data, the formation of a fit for different arch types of insole shape; lighter - critical foam technology so that the sole has both thin and cushioning support function, 39 size shoes weigh only 198 grams; more wear-resistant - rubber outsole with natural and environmentally friendly soybean oil as raw materials, can provide good grip and stability ..." Skechers' 30th anniversary of the new shoes debuted at this Expo, reflecting Skechers' high attention to the Chinese market. Chen Weili said.
Innovative technology also helps the industry to develop low-carbon. At the nearby Phile booth, a variety of products with both performance and environmental protection were presented for the first time at the Expo. "Compared to conventional dyeing, this anhydrous dyed garment can reduce energy consumption by 50% and chemical emissions by 50%." Yao Weixiong, the relevant person in charge of Feile, said that Feile will bring richer products and a more comfortable wearing experience to Chinese consumers.
food
Traditional coffee
There is a new way to drink
Reporter Chang Qin
Walking into the Jamaica Blue Mountain Coffee Booth, the aroma of coffee attracted many people to queue up to taste the early. "The taste is rich and mellow, with a balance of sour, sweet, mellow and bitter taste, and it is very silky to drink." Since the first CIIE, I have become a fan of them. One of the queuing spectators said excitedly.
As an "old friend" of the Expo, Jamaica Blue Mountain Coffee participated in the exhibition for the fourth time, not only bringing some new products, but also bringing a new experience.
"Blue Mountain coffee and rum are mixed together and are a unique way to drink Coffee in Jamaica. At the same time, we also specially created customized gift boxes for barrels and cups for the Expo. For the audience who come to the scene to taste the early adopters, we will also send cultural and creative products full of Jamaican characteristics. Booth leader Xu Hao said.
"Jamaican Blue Mountain Coffee is growing rapidly in the Chinese market, which is inseparable from the help of the Expo." Xu Hao said, "At the first Expo, we received large-scale publicity and promotion, and our popularity continued to increase. ”
Not only sell on-site, but also online. With the influence of the Expo, Jamaican Blue Mountain coffee products have entered China's major e-commerce platforms, and sales volume has continued to rise. "Deeply cultivating the Chinese market is an important direction for our development, and we will actively participate in the fifth CIIE and strive to become a regular customer of the CIIE." Xu Hao said that the company will further meet the needs of Chinese consumers for high-quality life and launch more marketable high-quality new products.
live
Characteristic hotel
Improve service quality
Reporter Roshan Shanshan
For those who travel a lot, hotels are indispensable. At the booth of the Marriott Group at the Expo, the reporter saw the new design of the Sheraton Hotel under the Group: shared long tables with built-in lighting, wireless charging and other facilities, taking into account the needs of work negotiations and leisure and entertainment; a coffee bar integrating three functions of bar, café and market, which can be used for guests to shop and rest...
Participating in the Expo for four consecutive years, the popularity of the Booth of the Marriott Hotel every year is very strong. This year, many visitors drank special drinks and sat around the long table in the exhibition area to talk freely.
"We want every Sheraton hotel to be a comfortable, fresh and local meet-up place where guests can quickly integrate into local life on business trips." According to the booth staff, at present, the first hotel in the Asia-Pacific region with a new design has opened in Mianyang, Sichuan, and will also be unveiled in Xi'an and Ningbo.
"Rooted in China for nearly 40 years, the Chinese market has always been Marriott's strongest growth point in the Asia-Pacific region. One of the Group's largest customer groups is Chinese and is gradually getting younger. We are very confident in the potential of China's future tourism and residence market. Li Yusheng, the relevant person in charge of Marriott International Group, said that with the continuous advancement of urbanization, China's position in the global tourism and hotel industry will be more prominent, and Marriott Group will continue to deepen the Chinese market, meet the diversified needs of consumers, and help paint a better life.
Yes
New energy vehicles
Promote low-carbon travel
Reporters Ge Mengchao and Wang Liang
The auto exhibition area of the Expo is crowded and very lively. The world's leading automotive brands are on display, and industry-leading automotive products, technologies and solutions are shining.
At the Ford Motor booth, the reporter was planning to try a new pure electric SUV, but when he opened the door, he encountered a little "small trouble": how could not find the door handle.
"In order to reduce the wind resistance coefficient, we did not have a door handle for this model, and this button needs to be pressed to open the door." Yu Zhe, a staff member of Ford's China Electric Vehicle Division, introduced that this model is also designed with a capacity of 100 liters of front trunk, which expands the storage space of the whole vehicle and better meets the usage habits of Chinese customers.
"In mid-October this year, we have already started to accept reservations for this car, and we expect to deliver the first new cars to customers by the end of this year." Yu Zhe said that from the preliminary market research and customer test drive, as the concept of green and low-carbon has gradually become popular, the recognition of new energy vehicles by Chinese customers has been continuously improved.
Walking between the booths of car brands, the reporter was constantly attracted by the active exploration of car companies in green travel. At the Toyota Motor booth, the company focused on hydrogen fuel cell technology and pure electric technology to show new solutions for low-carbon and energy saving; in the innovation incubation area, 15 overseas small and medium-sized and micro technology innovation enterprises appeared in a concentrated manner, focusing on key automotive areas such as automatic driving, digital travel solutions, new energy, and intelligent networking, and many new technologies were eye-opening... Green and low carbon has become the "key word" in the auto exhibition area of this expo.
medical
Innovative medicines
Benefits for patients with serious illnesses
Reporter Shen Shaotie
"This is an innovative drug for the treatment of non-small cell lung cancer." At the Takeda Pharmaceutical booth, a new anti-cancer drug attracted many visitors.
Shan Guohong, global senior vice president of Takeda Pharmaceutical, introduced that this is the latest innovative drug developed by Takeda Pharmaceutical, and Takeda Pharmaceutical has officially submitted a listing application to the State Food and Drug Administration of China.
At this year's Expo, Takeda Pharmaceutical's booth area reached 900 square meters, focusing on a variety of innovative drugs and breakthrough therapies for major diseases in the fields of tumors, rare diseases, blood, digestive system and other fields. Shan Guohong said that more than 10 innovative drugs are under approval or have been approved for listing, and 7 are preparing to submit applications.
From the third CIIE to the present, Takeda Pharmaceutical has 8 innovative products approved or listed, meeting the drug needs of many patients with serious diseases. In addition, Takeda Pharmaceutical has 8 innovative drugs included in the Hainan Free Trade Port Boao Lecheng International Medical Tourism Pilot Zone Concession Directory, one of which has landed in the Pilot Zone.
"Ciie provides us with a very good platform. In the next two or three years, we plan to launch an average of more than 3 innovative drugs to the Chinese market every year, which will benefit more patients with serious diseases. Shan Guohong said.
beauty
Custom makeup
Aim for individual needs
Reporters of this newspaper, Liu Juanxi, and Jiang Yushi
Youthful brick red, classic retro reddish brown, gentle white warm orange... At L'Oréal's booth, a "lipstick printer" the size of a cup and a mushroom shape attracted many beauty lovers to stop and experience with its varied lipstick color scheme.
"This is the L'Oréal Group's Saint Laurent Beauty concept machine officially launched on November 4 this year." Lu Chunyao, project leader of L'Oréal China R&D and Innovation Center, introduced the operation of the "lipstick printer" with reporters: slide the slide at the bottom of the machine, load the "lipstick raw material" prepared in advance into the machine, and press the pairing button to establish a connection with the mobile phone. The user opens the brand customization APP, clicks on the function buttons such as color spectrum color, real scene color taking and wearing color matching, etc., to get their favorite lipstick number, and calls up the lip glaze of the corresponding color number through the machine.
"Technology brings more possibilities for beauty." Yan Jiang, head of communications at L'Oréal China R&D and Innovation Center, said that from the beginning of the design, the product was aimed at the personalized needs of consumers for beauty products. "This 'lipstick printer' is mainly based on L'Oréal's Perso technology, through exclusive algorithms and exclusive recipes, coupled with the analysis and judgment of fashion trends, to achieve accurate color matching."
Yan Jiang said that as consumers' demand for high-quality products and services further increases, companies will strengthen their research and development capabilities and analysis and judgment capabilities of the Chinese market, and launch more products that are loved by Chinese consumers.
People's Daily (09/11/2021 09 edition)