"In his hand, the Forbidden City walked out of the mystery and turned gorgeously." ——After the Red Star News reporter forwarded the news that Shan Jixiang, the president of the Forbidden City, had retired and Wang Xudong, the president of the Dunhuang Research Institute, had taken over, a local veteran of the cultural and cultural circles left such a comment.
Image according to Visual China
The "Forbidden City", which has become the first palace of the Internet celebrity, has ushered in the seventh head, and the distant desert, the Dunhuang Research Institute will also usher in the fifth president. Everyone in the Circle of Friends of the Red Star News reporter seems to want to know Shan Jixiang's retirement speech and Wang Xudong's flag slogan.
Yes, the "gatekeeper" of the Forbidden City, which we are familiar with, officially announced his retirement today (April 8).
Shan Jixiang
At 2:30 p.m. on April 8, Thousands of calls, Shan Jixiang wrote in a WeChat response to the Beijing News reporter: Glorious retirement, long awaited! But every day I will walk around the Palace Museum and look at the door!
There were soon countless retrospective articles on the Internet, probably focusing on how Shan Jixiang worked for the Forbidden City in these 2600 days. Of course, the angle that everyone prefers is how Shan Jixiang, as the director of the Palace Museum, became popular on the Internet as a "Duan Zi Hand".
For example, in a speech, he said that when dealing with the inspection of the leaders, he specially took the leaders to see the worst places in the Forbidden City, so the Forbidden City always solved the problem "repeatedly", which was called "ginger or old spicy" by netizens.
For example, he asked people not to buy the cultural creations of the Forbidden City: I advised them not to buy the luggage tags of the Forbidden City, because they would lose them on their first business trip, (because it) was so good.
For example, in order to make the Forbidden City free of garbage, he picked up the garbage himself, causing the "butterfly effect".
In 2012, Shan Jixiang officially became the director of the Palace Museum, but he has always called himself a "janitor".
On February 19, 2019, Beijing, the Forbidden City", the forbidden city "Night of the Forbidden City" light show site, this is the palace museum's first open night event, but also the first time in the 94 years since the establishment of the hospital to hold the "lantern fair" According to visual China
(1) The "gatekeeper' account" of the "gatekeeper"
There are probably several sets of data, which can be seen from one side whether his "door" is good or not:
1. Boldly implement flow restriction
He imposed a flow restriction, requiring up to 80,000 people to enter a day, and later cancelled the window ticket sales and implemented the whole network ticket sales
The number of visitors to the Forbidden City last year has exceeded 16 million, how big is this number? The Louvre and the British Museum combined have only 14 million visitors a year. It is the only museum in the world that has exceeded 10 million visitors.
On June 13, 2015, in Beijing, the Palace Museum officially tried to limit the flow of 80,000 people per day to promote online pre-sale and real-name ticket sales According to Visual China
Faced with the risks and pressures brought about by the huge flow of people, Shan Jixiang boldly implemented a flow restriction, requiring up to 80,000 people to enter a day.
In order not to stop the long queue, Dean Shan opened 32 ticket windows in one go, and tickets could be bought within 5 minutes.
Since October 2017, the Forbidden City has cancelled window ticket sales and implemented online ticket sales. Visitors can purchase tickets directly through the online reservation, and they can directly check the security check with their ID cards.
2. Let the Forbidden City come out of the mystery
In 5 months, he walked through 1200 buildings, 9371 rooms, and walked more than 20 pairs of cloth shoes. Since then, most of the areas that are not open to the public have been turned into exhibition halls...
In the 600 years since the Forbidden City was built, the only ones who have completed 9371 houses are Shan Jixiang and his secretary. He spent 5 months walking through 1,200 buildings and 9,371 houses in the Forbidden City one by one, and wearing more than 20 pairs of cloth shoes.
He found that although the Forbidden City is the largest ancient architectural complex in the world, 70% of the area is not open to the public; although the Forbidden City has more than 1.8 million cultural relics, less than 1% of them are on display.
From 2015, the open area reached 65%, in 2017 it reached 76%, and now it is 80%. The Fengxian Hall became a clock hall, the South Library became a furniture hall, the corner tower became an ancient building hall, and most of the areas that were not open to the public became exhibition halls...
A large number of cultural relics that were silent in the warehouse were taken out and repaired one by one, and they were made into a phenomenon-level documentary "I Repair Cultural Relics in the Forbidden City". The obscure repair master became the male god in the hearts of netizens for a while.
On November 16, 2018, a large number of palace lamps that were once dedicated in the palace of the Palace Museum Cultural Relics Hospital are being restored according to Visual China
More and more warehouses such as porcelain warehouses and Buddhist warehouses have been opened, and the cultural relics displayed have ranged from less than 1%, 2%, to 3%, and by the end of next year, it will reach more than 8%, and we will see more and more.
Dean Shan made up his mind: two years later (2020), when the Forbidden City is 600 years old, there will be 1.86 million pieces, and each cultural relic must be called glorious.
3. A total ban on cars to protect cultural dignity
The elderly Indian prime minister can only enter the gates of the Forbidden City by battery car
Before 2013, foreign guests visiting the Forbidden City could take a car straight to the noon gate. But Shan Jixiang believes that foreign guests should also walk in like all visitors.
"Buckingham Palace in the United Kingdom, Versailles in France, and the Royal Palace in Japan are all open units, but vehicles are not allowed to pass through, which is a matter of cultural dignity!"
In April 2013, on the day former French President François Hollande came to the Forbidden City, the noon gate was closed when the courtesy motorcade arrived, and Shan Jixiang waited outside the noon gate, guiding Hollande and his party to walk inside.
Since this day, there has never been a scene of the captain driving straight in at the noon gate.
In October of that year, the Indian prime minister visited the Forbidden City, because of his advanced age, the relevant departments hoped that the Forbidden City would make an exception and let it enter by car, but it was not agreed, and finally adopted a compromise plan: changing to a battery car, before entering the gate of the Forbidden City.
4. Serve every audience well
Add seats, use LED cold light light to illuminate, add toilets for female tourists, open mother and baby rooms...
Dean Shan said in an interview: "What is more difficult than maintaining the ancient building is to serve every audience. ”
In the past, there was no place for rest in the Forbidden City, people could only sit on the stones, on the ground, and even on the edge of the tree pit, and Dean Shan decided to add seats to be comfortable, easy to manage, beautiful... The final solid wooden seat is 3500 yuan.
The most frightening thing to see an ancient building is: black. The house buildings of the Forbidden City, even during the day, can not see the details inside, before all the halls of the Forbidden City were black, because the building is a wooden structure, and it is very easy to catch fire when it is energized.
After several years of research, Dean Shan used led cold light sources to light up the Taihe Hall, Qianqing Palace and Jiaotai Hall of the Forbidden City for the first time.
In addition, Dean Shan also added toilets for female tourists, flattened 1750 manhole covers, opened the mother and baby room, and set up electronic interpreters...
5, change the style of painting - sell cute
He accepts a variety of novel painting styles, and does not hesitate to "sword to take the side" to make "royal" sell cute
The forbidden city's cultural and creative sales reached a staggering figure of 1 billion. There is no crazy routine, just do one thing: sell cuteness.
Let the "royal" sell cute, a thing that I didn't dare to think about before. Shan Jixiang is such a "sword to take the side", he accepts a variety of novel painting styles, and now you walk into the cultural and creative shop of the Forbidden City, you will definitely be uncomfortable without buying something, because it is really too good-looking.
He once said: "I want to be a volunteer after I retire, and I hope that my staff will be merciful during the interview." ”
(2) The "modern account" of the "gatekeeper"
With the help of the Internet, embrace new ideas and new technologies
The famous painting of the Northern Song Dynasty "Qingming on the River" was made into a digital version, and cross-border cooperation with scientific and technological enterprises...
In fact, for the audience who are not in Beijing, the cost of going to the Forbidden City is not low. As a result, the Forbidden City in the ear, the Forbidden City in the eyes, and the Forbidden City on the Internet have become the nearest Forbidden City in everyone's mind. For example, in a special report on "Science and Technology Empowering Cultural and Museum Institutes", the title of "The Most 'Afraid of Fire' Forbidden City, Fire Is On Fire" was used, and the reporter was deeply impressed, counting down, the original Forbidden City did so many tide and modern things!
On January 13, 2019, Shan Jixiang gave a speech in Sanya according to Oriental IC
Although the Forbidden City with its splendid history is getting older, its image in front of the world is getting younger and younger. In recent years, the Palace Museum has continuously used the Internet to actively embrace new concepts and new technologies, and disseminated anecdotes and exquisite artifacts that live deep in the palace to the public, making the solemn palace buildings a fashionable and cutting-edge cultural totem among young fans. Shan Jixiang, the "gatekeeper" of the Forbidden City, has naturally become a "net red" on the road of technological transformation in the Forbidden City. He not only enthusiastically recommended famous writers like Zhu Yong to be stationed in the deep palace, using raw flowers and magic pens to write about the wind, snow, blood, rain and wind in the Forbidden City, and build the Forbidden City of words, but also intended to cooperate with scientific and technological enterprises to outline the digital version of the Forbidden City.
For example, Shan Jixiang promoted the Forbidden City to cooperate with Phoenix Satellite TV to make a digital version of the famous Northern Song Dynasty painting "Qingming on the River", and the audience sat on a shaking chair, just like sitting in a wooden boat in the Kaifeng River, feeling the sound and light of the paddles in the BeiHe River and the prosperity of the city on the commercial street. He promoted the strategic cooperation between the Forbidden City and Tencent, from the construction of the Forbidden City digital tour and the comprehensive development of the Forbidden City's cultural creation, from the image reconstruction of the Yongzheng Emperor to the film and television reproduction of the Story of the Forbidden City, the Forbidden City is getting more and more calm on the road of digitization, and it cannot be stopped at all.
The Forbidden City Duanmen Digital Museum is based on visual China
For example, at the UP2019 Tencent New Cultural and Creative Ecology Conference on March 24 this year, Shan Jixiang was the first to stand on the podium and once again used his Yizhuang yi harmonious introduction to tell the cooperation between the Forbidden City and Tencent, so that young audiences would smile from time to time.
In 2016, the Palace Museum reached a strategic cooperation with Tencent to jointly promote the deep integration of traditional culture and technology in the Forbidden City, and help the Forbidden City culture enter the homes of young people and ordinary people. One of the largest surviving royal palaces in the world has produced one wonderful chemical reaction after another on the Internet. Shan Jixiang introduced at the conference that among the nearly 20 million visitors to the Forbidden City last year, the young group under the age of 30 accounted for 50%, more than in previous years, indicating that young people's interest in traditional culture is increasing. Among them, the cooperation between the Forbidden City and Tencent in ten major fields has continuously developed new communication themes to help traditional culture move from deep boudoir to the public and to young people.
In 2017, the Palace Museum set up the "Palace Museum-Tencent Group Joint Innovation Lab" to jointly explore the application of advanced digital technologies in the field of protection, research and display in the field of culture and exhibition, and achieved a series of achievements. For example, the laboratory incubation and navigation mini program "Playing with the Forbidden City" has led to the upgrading of the online and offline tour experience of the Forbidden City, vividly displayed the whole picture of the Forbidden City, and provided visitors with services such as museum overview, location search, route planning and so on.
Last year, the Forbidden City opened up the IP resources of ten thousand-year-old famous paintings, including "Qingming On the River Map", "Han Xizai's Night Feast Map", "Step Map", "Roselle Futu", etc., allowing young people to exert creativity for music creation on ancient painting topics, and even joined hands with AI artificial intelligence, singer-songwriters and original musicians to create songs inspired by these ten ancient paintings, attracting many Forbidden City and music lovers to participate...
Red Star News reporter Xie Liheng
Edit Bao Chengli