She was not a good student in the traditional sense since she was a child, but she was admitted to the well-known Nanjing University during the college entrance examination, and after graduation, she directly entered the bank as a cabinet sister.
Originally a very stable job, but in her eyes it was boring, in order to change the status quo, she chose to teach herself accounting, and later successfully entered the Puhua accounting firm.
Three years later, he once again transformed from an accountant to an investor, holding important positions in both Perkins and Bullying Investments, completing the task of investing in a number of enterprises.
In 2005, she founded her own Today Capital Group and invested in JD.com with a unique vision and achieved huge returns.
Telling the story of the original business founder and disseminating the top business wisdom, this issue of Founder Observation will lead everyone to know the founder of Today Capital - Xu Xin.
Xu Xin is an authentic Chongqing girl, different from wen Wanxianshu of jiangnan water town women, but more like a tomboy.
At that time, everyone's traditional concept was deeply rooted, thinking that women should be knowledgeable and reasonable, but she mixed with boys since she was a child, and she was not good at reading, and she was often sought out by her parents for skipping class.
Fortunately, her family is well-off, her father is the director of a famous local automobile factory, and he thinks that Xu Xin is a girl who reads well or not, and it is okay to find her a stable job in the future, but who would have thought that this girl who did not learn and had no skills could be admitted to a prestigious school?
It turned out that when she was close to graduating from junior high school, her whole person had changed dramatically, and her parents had already thought about sending her to a technical school to learn technology if she could not get into high school.
However, she is so strong that she cannot accept her current grades, nor can she accept that she cannot pass the high school exam, and she wants to become as successful as her father.
So she opened the road of counterattack, took the initiative to ask her father to find a tutor for her, plus she studied day and night, and finally did not live up to the expectations of her parents, and successfully entered the key high school, which made many people look at Xu Xin, who is usually mischievous.
In the talent-rich key high school, Xu Xin can still rank among the best, successfully admitted to the foreign language major of Nanjing University during the college entrance examination, and is still publicized by his alma mater.
She graduated from Nanjing University in 1988, when college students were not worried about not being able to find jobs, they were directly assigned by the state, and she directly chose to enter the Bank of China as a cabinet sister.
Entering the bank work, whether it was then or now, is a very enviable job, first she is still very motivated, seriously serve every customer, less than a year was elected March 8 red flag bearer, and later promoted to deputy section chief.
But after a long time, she was thinking about whether this was really what she wanted? Repeating the mechanical work every day made her unable to find the direction of life, and she felt very confused, so after some thought, she chose to give up her high position in the bank and start again.
With her rich work experience in the bank, she applied for the British CPA exam, but she still held the book every day to nibble on knowledge, and when she encountered something she didn't understand, she went to the library to find information to understand.
It can be said that she was completely self-taught in accounting, and she was able to recite the whole book backwards, and later she successfully beat a large number of people from the class to pass the exam and enter the Puhua Accounting Firm in Hong Kong.
To tell the truth, she is a halfway monk who works in Puhua with a lot of talents, the pressure is very large, Hong Kong's economy is already developing rapidly, and the speed of life is also very fast.
She was busy every day to complete the work and busy with the knowledge of accounting, completed more than a dozen subjects in three years, and although her days at Puhua were very tiring, it was of great significance to her.
Because of her excellent work at PwC, in 1995 she was recommended to work for a well-known investment company in Hong Kong, which was her first contact with the investment industry, and just like her first contact with accounting, she was full of passion and motivation in the face of challenging things.
As soon as she entered the company, she successfully completed the investment in the wahaha company. At that time, she was only working according to the instructions of her boss, and she was still confused about the investment, but when she saw a series of operations after Zong Qinghou, the owner of Wahaha Company, she was shocked.
Zong Qinghou went to France to investigate, found the domestic mineral water industry opportunities, for which he spent a lot of money to create momentum, in the wahaha mineral water listed half a year before the start of publicity, so that many people began to look forward to the advent of this mineral water.
Sure enough, as soon as it was listed, it was immediately robbed, and in order to make the image of wahaha mineral water deeply rooted in people's minds, he spent a lot of money on publicity.
Even with Master Kang and Nongfu Shanquan afterwards, she still could not shake the status of the originator of Chinese mineral water, and after this incident Xu Xin found that investment was such an interesting thing, so in the following decades she has always traveled in the world of investment.
In 1998, she entered the Barings Investment Group as a partner and executive director of the Hong Kong company of Barings Investment, at this time she had begun to direct the country, and was no longer the newcomer who would only do things according to the instructions of her superiors.
In 1999, she invested in Ding Lei's NetEase company, she was very optimistic about this young man, supported NetEase with her own experience, and successfully changed NetEase's stock from $5 to $30 a share.
Even if NetEase's stock, which later encountered an economic crisis, plummeted to $1 per share, she did not choose to give up NetEase, she believes that investment is a protracted battle, and short-term losses do not represent anything.
However, the shareholders of the company do not think so, they think that if Xu Xin had not insisted on investing in a new person, the company would not have suffered such a big loss.
She resisted the pressure to defend NetEase for Ding Lei, and sure enough, in 2004, NetEase came back to life, obtained 800% of the profits for the company, and hit the faces of those shareholders who had fallen into the well, so she and Ding Lei became comrades-in-arms.
In 2005, she left the Barings Group to establish Today Capital, and her ten-year investment career has allowed her to accumulate a wealth of experience, and now she intends to focus her investment on the Chinese market, especially the emerging Internet industry.
Watching the rapid development of the foreign Internet industry bring about earth-shaking changes in national life, she believes that it is necessary for China to vigorously develop the Internet industry, which is one of the important reasons why she later invested in JD.com.
After all, at that time, Jingdong was only a small company with only 50 people, and Xu Xin grew up with Jingdong as an investor, and did not give up like NetEase at that time.
When JD.com faced a shortage of funds, she took out her own money to solve the problem for JD.com, and in 2014, JD.com went public and earned more than 150 times.
Until now, JD.com is still tied to Today Capital for in-depth cooperation, so many people laughed and called Xu Xin the "woman behind Liu Qiangdong".
Now Xu Xin's today's capital involves various fields, such as Meituan, Good Shop, Zhihu, etc., but with the gradual strengthening of today's capital, she has also begun to "self-discipline".
On average, she only invests in five companies a year, sometimes not even for half a year, and when it is time to sell, it becomes her new investment strategy.
She was originally a bank's counter sister but had full ambitions, from an accountant to an investor, she embarked on the road of a strong woman, and she was no less than a man in the business world.
She is unique and long-term, and she does not seek short-term benefits, but wants to help promising Chinese companies become bigger and stronger.
Even in the face of the trough, she does not give up the very moral, so she has become the helper behind many large enterprises in the market now, and she looks forward to the development of more potential enterprises in the future.
How do you feel after seeing Xu Xin's entrepreneurial deeds?
Which business founder's wealth creation story would you like to know?
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