Recently, CCTV host Dong Hao released a message on his social platform, which caused heated discussion among netizens.
According to Dong Hao, many people privately asked whether they had made endorsement advertisements for a certain capital disk. Dong Hao said that he did not endorse any financial products, but only recorded some blessing videos, and the reason why he recorded these blessing videos was to hope that they were getting better and better, but some merchants took the blessing videos he recorded and said that they were endorsement advertisements everywhere, which was too incorrect. As for the behavior of individuals and institutions who indiscriminately use portraits without authorization and use videos as propaganda, Dong Hao said that he will maintain the right to sue.
Although Dong Hao has rarely appeared on the screen and in programs recently, he is still very popular with the public with a certain degree of popularity, and many companies will invite Dong Hao to promote their own enterprises. However, in most cases, Dong Hao will still choose some more reliable enterprises, and this time it is estimated that some financial companies have taken Dong Hao's record of blessing videos for their own enterprises as a pretext, holding the video he recorded to declare Dong Hao as their spokesperson, infringing Dong Hao's portrait rights.
From the name of Dong Hao's social platform "Uncle Dong Hao Loves Calligraphy and Painting", it can be seen that Dong Hao, who has entered his later life, should have a strong interest in calligraphy and painting. In fact, many celebrities and hosts like calligraphy and painting after retirement, and many people will sell their works to the outside world, but it seems that Dong Hao's calligraphy and painting works are rarely seen in the market, which shows that he really likes calligraphy and painting from the heart, rather than using this hobby as a tool to accumulate wealth. This can also be seen that Dong Hao is not a person who is greedy for money.
In the past few years, many micro-businesses and small businesses have unscrupulously borrowed the popularity of celebrities to stand for their products, and many celebrities may have inadvertently been infringed by these companies for portrait rights, and netizens should still be well identified.