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Youpin Daily | Shiseido sold 3 major brands; Nova Coffee completed series A+ financing; and the flower gum brand Jidian received tens of millions of financing

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Shiseido sold 3 cosmetic brands for $700 million

Youpin Daily | Shiseido sold 3 major brands; Nova Coffee completed series A+ financing; and the flower gum brand Jidian received tens of millions of financing

On August 26, Shiseido announced that it would sell high-end cosmetics brands and sell three brands, including bareMinerals, to U.S. investment fund Advent Capital for $700 million

The three brands sold are bareMinerals and Buxom, acquired in 2010, and Laura Mercier, acquired in 2016, both of which are high-end cosmetics brands originating in the United States.

The sale of brands is mainly due to the impact of the epidemic, and major beauty groups have had to "slim down" to reduce cost losses. Previously, Shiseido sold its personal care business for $1.5 billion, including six affordable brands that are popular in the Chinese market, including Tsubaki, Senka, and Uno.

Nowwa Nova Coffee Completes Series A+ Financing

Youpin Daily | Shiseido sold 3 major brands; Nova Coffee completed series A+ financing; and the flower gum brand Jidian received tens of millions of financing

On August 26, Nowwa Nova Coffee completed the A+ round of financing, led by GSR Venture Capital, followed by Shengjing Jiacheng and Bo Qu Venture Capital.

It is understood that Nowwa Nova Coffee was established in June 2019, online sales on platforms such as Ele.me, the channel revenue accounted for more than 75%; in addition, the brand also cooperated with Country Garden, China Resources Suguo, and major high-speed rail stations to obtain customers offline.

Compared with traditional coffee shops, Nowwa's store-in-shop light model has reduced certain cost pressures and greatly increased the growth rate.

Instant flower glue brand Jidian received tens of millions of yuan in Pre A round financing

Youpin Daily | Shiseido sold 3 major brands; Nova Coffee completed series A+ financing; and the flower gum brand Jidian received tens of millions of financing

According to FBIF news, the instant flower glue brand Jidian has recently completed tens of millions of yuan Pre-A round of financing, jointly invested by Meihua Venture Capital, Panda Capital, and Innova Angel Fund. This round of funds will be used for product research and development, supply chain upgrades, brand upgrades and management upgrades.

Founded in 2021, Jidian is positioned in the oriental tonic category and is committed to providing consumers with more high-quality ready-to-eat flower gum. At present, the product line has a variety of flavors such as red date quinoa, milk papaya and sago. It is understood that the low-temperature centrifugal ion adsorption de-fishing technology has been patented.

Jidian has been sold on online platforms such as Tmall, Xiaohongshu, Douyin, and JD.com, and sales in the first half of 2021 increased by 200% year-on-year.

Lanzhou, a low-grade liquor brand, has received tens of millions of financing

Youpin Daily | Shiseido sold 3 major brands; Nova Coffee completed series A+ financing; and the flower gum brand Jidian received tens of millions of financing

A few days ago, lanzhou, a fine fruit wine in low-grade wine, was re-financed. The amount of financing reached tens of millions, led by Chuanhua Holdings and followed by Angel Bay. This round of funds is mainly used for channel construction, informatization and brand building.

Lanzhou brand was established in April 2020 and currently launches the little joy series of 4 fruit liqueurs. Among them, plums and peaches are the most popular, and mint wine is more distinctive.

In the future, Lanzhou will help 100 key distributors to build 1,000 catering model streets and cover 100,000 core terminals; in terms of brand building, it will open online and offline targeted delivery plans to further enhance brand potential.

Legoland Shenzhen officially started construction

Youpin Daily | Shiseido sold 3 major brands; Nova Coffee completed series A+ financing; and the flower gum brand Jidian received tens of millions of financing

Merlin Entertainment Group, the world's leading entertainment attraction operator, announced yesterday that the world's largest LEGOLAND resort has officially invested in Shenzhen.

Shenzhen LEGOLAND Resort is located in the Greater Bay Area, located in Shenzhen Dapeng New District, is the first international IP parent-child family entertainment theme park resort in the Greater Bay Area, covering an area of about 580,000 square meters, operated exclusively by the British Merlin Entertainment Group, with an investment of more than 7 billion yuan in construction, and is expected to open in 2024.

The start of construction in Shenzhen is also an important milestone for Merlin Entertainment Group to lay out the Chinese market. On the one hand, the Chinese market contains huge opportunities; on the other hand, it also reflects merlin Entertainment Group's determination to deepen the Chinese market.

FILA IONA Pioneer Series Camouflage GARA was officially released

Youpin Daily | Shiseido sold 3 major brands; Nova Coffee completed series A+ financing; and the flower gum brand Jidian received tens of millions of financing

On August 28, the Italian century-old fashion sports brand FILA will officially release a new limited edition of IONA pioneer series of camouflage GARA, injecting classic high-luxury trend camouflage elements into it, paying tribute to the fila centennial pioneer fashion spirit founded in 1911. It is understood that the product will be officially released in offline special stores on September 12, with an over-limit of 1911 pairs.

Professional hairdressing brand Bumble and bumble has launched a series of deep moisturizing products

Youpin Daily | Shiseido sold 3 major brands; Nova Coffee completed series A+ financing; and the flower gum brand Jidian received tens of millions of financing

Recently, Bumble and bumble, an authority on professional hair care and hair products, launched Hairresser's Invisible Oil Deep Moisturizing Series, which brings velvety softness and deep moisturizing hydration to dry hair.

Founded in 1977 as a new York City hair salon, Bumble and Bumble is passionate about transcendence through bold self-expression.

The British luxury salon incense brand Zu Marlon Home was newly launched

Youpin Daily | Shiseido sold 3 major brands; Nova Coffee completed series A+ financing; and the flower gum brand Jidian received tens of millions of financing

British luxury salon incense brand Zu Maron Jo Malone London heart to create online Zu Marlon home recently officially launched, as a high-end salon perfume brand under the Estée Lauder Group, low-key luxury, simple and elegant, Zu Marlon is known worldwide for its unique British style and elegant and pure fragrance.

This time, in the form of classic hand-drawn illustrations, Zu Marlon House embodies the olfactory experience into a colorful three-dimensional picture, bringing a unique immersive experience to consumers. In addition, consumers can also understand the home solutions in different scenarios and customize their own fragrance products.

In the future, Zu Marlon will explore more digital interactive forms to bring interesting stories to more young consumers.

Shiseido brand AQUALABEL launches a new line of skincare

Youpin Daily | Shiseido sold 3 major brands; Nova Coffee completed series A+ financing; and the flower gum brand Jidian received tens of millions of financing

On August 21, Shiseido brand AQUALABEL launched AQUA WELLNESS, a new skincare line. This product mainly prevents dry skin troubles and achieves healthy moisturizing of the skin.

AQUA WELLNESS offers a total of 3 categories of products, namely lotions, lotions, and creams, all of which use selected Japanese water, inspired by Japanese fermented foods, and add a variety of amino acid ingredients produced by fermentation, such as tea tree seed fermentation essence.

BIGEVE and Seesaw launch a joint gift box

Youpin Daily | Shiseido sold 3 major brands; Nova Coffee completed series A+ financing; and the flower gum brand Jidian received tens of millions of financing

Recently, Zhang Dayi's personal beauty brand BIGEVE and coffee brand Seesaw launched a joint gift box containing a coffee cleaning mask and five golden flower hanging ear coffee.

The gift box is designed with a picnic box, with brown as the main color, and the material of the carton is kraft paper, which can be used repeatedly. Among them, the coffee cleansing mask uses a disposable capsule design, adding natural coffee seeds for the coffee sauce texture.

It is understood that the joint gift box will be sold in the flagship store of the official website at 00:00 on September 2.

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