Cott sent a hand, the traditional "breeding manor" to tie the modern "cute pet economy"

Source: Science and Technology Daily

Cott sent a hand, the traditional "breeding manor" to tie the modern "cute pet economy"

Science and Technology Commissioner Feature Story

If we do not seize the "outlet" of the "cute pet economy" represented by cats, cats, dogs and dogs in recent years, we will miss the opportunity. As a result, Jia Chunlin introduced the "pet animal characteristic breeding", which means that the Peri Park will be linked to parent-child tours and outings. Docile alpacas, rare short-legged horses, cute-looking "net red new favorite" Cole duck, and cute-looking little fragrant pigs will all be introduced to the park.

On November 7, a sudden snowstorm slightly disturbed the planting plan of Zhu Yangwen, secretary of Hezhuang Village in Peri, Yuncheng County, Heze City, Shandong Province, but he was not worried because jia experts were there. At this moment, the yellow land's thirst for professional knowledge is vivid and urgent.

A few months ago, it was difficult for him to imagine that a survey by Jia Expert, a working group of the "three breakthroughs" working group of the Shandong Academy of Agricultural Sciences (hereinafter referred to as the Shandong Academy of Agricultural Sciences), actually gave birth to a new model of science and technology commissioners serving the grass-roots level, and would change the future of the Modern Agricultural Park in Hezhuang Village (hereinafter referred to as the Pori Park).

Who is Expert Jia? What did he bring to the Pori Park? What new model has been created by the combination of "Kote + Entrepreneur"?

To the point, three big questions are asked

From Jinan, it takes about 3 hours to reach the village of Heli Hezhuang in Heze City, which is located southwest of it. At the beginning of June this year, Jia experts from the province were invited to visit the Pori Park.

From being poor and white to beginning to take shape, the Poli Park, which is mainly based on planting and breeding, is Zhu Yangwen's proud work. However, five years after its founding, the question of where to go in the future was placed in front of Zhu Yangwen and the villagers. On the spur of the moment, he met Expert Jia, who provided the answer to the question.

Jia Expert, in Zhu Yangwen's mouth, is Jia Chunlin, chief expert of the grass industry innovation team of shandong academy of agricultural sciences, is also a well-known science and technology commissioner in the industry, and is also the director of the first village of Hezhuang in Yucheng Poli, Shandong Academy of Agricultural Sciences. When he first arrived, Jia Chunlin's first impression on Zhu Yangwen was that this science and technology commissioner was smiling but serious, professional and profound but vivid, and could bring people a lot of inspiration.

Hezhuang Village in Poli is a good place, and as far as the eye can see, it is lined with trees, making it a "national forest village" recognized by the State Forestry and Grassland Administration. However, in Jia Chunlin's eyes, how to turn green water and green mountains into golden mountains and silver mountains is the purpose of the science and technology commissioner.

Covering an area of 1,000 acres, the 1,000-acre Poli Park mainly grows apples, pears, peaches and other fruit trees, intercropping with peanuts, garlic, soybeans, sorghum, wheat, corn and other crops, breeding pigs, sheep, chickens, ducks and a small number of alpacas, ponies, peacocks and other animals.

After all, experts are well-informed and unique. After some investigation, Jia Chunlin saw the problem. In the subsequent exchanges, he bluntly put forward three major problems: the park is mainly based on breeding and breeding, there is no processing, marketing and other secondary and tertiary industries, which means that the investment is large and the efficiency is low; the fruit trees, vegetables, grain, livestock and poultry, pets and other resource elements in the park are complete, but there is no leading industry, giving people a sense of déjà vu of "plateau and no peak"; although it is a modern agricultural park, it lacks a sense of modernity, especially the new achievements, new models, and new formats that reflect the support of agricultural science and technology, the content of science and technology, and the level of science and technology, and the new formats have not yet shown "wings". As a result, the demonstration and driving role of the Poli Park is lacking.

Promote the perfect match between demand and supply

A good commissioner should not only point out the problem, but also provide a solution.

Heze City, where The village of Hezhuang is located, is located in the southwest of Shandong Province, while the Yellow River flows through the north of Heze. To implement the national strategy of ecological protection and high-quality development of the Yellow River Basin, Heze City has become a foothold and a point of strength. At the same time, a Qilu model for rural revitalization is being created here. The Shandong Academy of Agricultural Sciences put forward the "three breakthroughs" strategy, and Yuncheng County, where Peri Hezhuang Village is located, is one of the main battlefields, which also means that the Shandong Academy of Agricultural Sciences will gather the strength of the whole academy to build Yuncheng into a typical model for rural revitalization.

After sharing these major opportunities with Zhu Yangwen, Jia Chunlin put forward a new idea for the promotion of The Peri Park: seize the above opportunities, optimize the existing resources, create a new chain led by the pet economy, and string the "pet forage under the forest planting - pet pet animal special breeding - pet grass grain production and processing - leisure sightseeing parent-child tourism - e-commerce operation platform" into a chain, and finally build the Pori Park into "Luxi Slope He Zhuang Charm Pet Manor".

As the secretary of the village party committee, Zhu Yangwen undoubtedly has a clear understanding of the strategic background of the state and provinces and municipalities, but to seize the opportunity, he needs to solve the problem of resources - whether it is the revitalization of internal resources, the introduction of external resources, or the in-depth interaction of new and old resources, etc., which need to be seriously studied.

The new ideas put forward by Jia Chunlin undoubtedly solve the resource problems urgently needed for the development of The Peri Park.

When demand and supply are connected, everything becomes smooth. In July, Jia Chunlin's team completed the "Construction Plan for the Cute Pet Manor in Hezhuang, Hezhuang, Yuncheng"; after coordination, 15 pet rabbits donated by the small animal team of the Animal Husbandry and Veterinary Institute of the Shandong Academy of Agricultural Sciences arrived at the scene; in August, the Jia Chunlin team invited Huang Wenxiang, president of the Taiwan Ecological Agriculture and Fishery Production and Marketing Cooperation Promotion Association, to guide the planning of the park on the spot, integrating exquisite and leisure agricultural elements into the park; in September, pet forage such as alfalfa, cattail and catmint began to be planted in the park.

Before the "Eleventh" National Day, Dr. Wang Guoliang, an executive expert of the grassland innovation team of the Shandong Academy of Agricultural Sciences, signed a technical shareholding contract with the Yuncheng Wangpo Cooperative, the construction unit of the park, on behalf of the team, and formally established a community of interests of "risk sharing and benefit sharing".

The newly established work model undoubtedly excites Zhu Yangwen because it solves the problem of how proactive and deeply involved experts are.

Create a model project according to the new model

As a senior expert in the forage industry, Jia Chunlin has a set of mature solutions for improving the economy of breeding and breeding. The program includes the extension chain of grass industry technology from planting to harvesting, to deep processing, and even the follow-up "pet economy". As a science and technology commissioner, Jia Chunlin wants his expertise to play a greater role in rural revitalization.

In Jia Chunlin's view, He Zhuang has many trees in Poli, which is a "national forest village", and the development of the forest economy has natural advantages. He proposed a pet forage understory planting model, introducing catnip, cattail and alfalfa into the forest of Poli Ho Zhuang. Catnip, often used by cats to clean the stomach, is one of the necessary magic weapons for cat owners; cattail grass, is one of the most popular forage for pet rabbits, totoro cats, guinea pigs and other cute pets, and is also a special forage for horse racing; alfalfa, but also the "milk powder" of herbivorous young pets.

According to Jia Chunlin's planning, after the pet forage harvest is not the end of the "pet economy" chain, but only the beginning - he designed the pet grass food production and processing link, the catnip series products, cattail series products, alfalfa series products are all included, and their production, warehousing, packaging workshop and even e-commerce operation platform form a chain.

At the same time, in the second batch of new occupations announced by the Ministry of Labor and Social Security, "pet health care workers" attracted attention. According to statistics, the annual transaction volume of pets and supplies in China has exceeded 10 billion yuan. The popularity of the pet market has ignited the pet economy, and pet breeding has naturally become a high-value representative industry.

For Perry Park and Zhu Yangwen, the "cute pet economy" is a new proposition, is it worth trying, and whether it is necessary to be a brave entrepreneur? After Thinking, Zhu Yangwen gave a positive answer.

Jia Chunlin knows very well that if he does not seize the "outlet" of the "cute pet economy" represented by cats, cats, dogs and dogs in recent years, he will miss the opportunity. Therefore, on the above chain, he also introduced the "pet animal characteristic breeding" into it, which means that the Peri Park will be associated with parent-child travel and outings. Jia Chunlin told the Science and Technology Daily reporter that the docile alpaca, the rare short-legged horse, the cute-looking "net red new favorite" Cole duck, and the cute-looking little fragrant pig will all be introduced into the park.

"Landing these plans requires an investment of 6.3 million yuan." Jia Chunlin calculated the account for the reporter: conservative estimates, the annual sales income can be achieved 3.25 million yuan, two or three years can recover the cost.

The reporter learned that Jia Chunlin's new plan has landed in the Slope Park. The combination of "Kete Pai + Entrepreneur" is determined to make the new model a model project.