Sticky bean bag piling incense leader with rich side remembers Huang Wenli, secretary of the Party Working Committee of Yagou Street, Acheng District, Harbin City

Heilongjiang Daily, July 17, these days, Huang Wenli is busy "defense", the examination room in Beijing, "examiners" are 8 domestic top food experts. If the "examination" is passed, Yagou Sticky Bean Bag will obtain the title of "Geographical Indication Protection Product of the People's Republic of China".

All the way, "pass five levels, cut six generals", "as long as the declaration is successful, the brand value of Yagou sticky bean bag will not only be improved, but also legal protection!" This is a big deal for our people to get rich! Huang Wenli replied nervously and excitedly: "Dreaming of wanting to let Yagou's small sticky bean bun 'break into' the big market, the fragrance will float all over China!" ”

Build it all in

Yagou sticky bean bag brand

In the middle of summer, the reporter drove to Yagou, and on the side of the road that was about to enter Yagou Street, a newly erected sign of "China's Sticky Bean Bag First Town" was particularly conspicuous, and a nearby citizen said: "This is the sign set up by our secretary Huang, and the sticky bean bag is the 'face' of our Yagou." When he met Huang Wenli, he was studying the specific matters of the "defense" with some of the heads of the local sticky bean bag enterprises, he said: "I only rushed back from Beijing last night, and the purpose of this visit is to study the declaration materials for the experts, hoping that our preparation is sufficient enough to withstand the various 'problems' tests of the experts." ”

When it comes to why we have to declare the "Geographical Indication Protection Product of the People's Republic of China" logo, we have to start from the beginning. In the 1980s, Yagou Street was also known as Yagou Town, and the villagers in the whole village of the town would pack some sticky bean bags to eat at home in winter, and occasionally more would be given to relatives, and the villagers with hearts would take the rest to the Ha Farmers' Market for sale, and over time, the whole village became "Bean Bag Village". With the continuous expansion of the production scale of sticky bean buns, the popularity has also increased, and in the 1990s, it was awarded the honorary title of "The First Town of Sticky Bean Buns in China" by the Specialties Economic Committee of the Chinese Agricultural Society, although this is the case, its brand influence is still limited.

"Can't let such a good featured brand be abandoned!" At the beginning of his appointment in 2013, Huang Wenli gave himself a series of problems, how to increase the value of "small sticky bean bags"? How to build a brand? How to protect the Yagou sticky bean bag brand? ...... A well-known liquor in the region has obtained the "Geographical Indication Protection Product of the People's Republic of China", and he was "awakened" by this example. Why can't I apply for yagou sticky bean bun? This can not only improve the value and awareness of the brand, but also protect the brand from abuse! The road to declaration begins here.

"Sticky corn to soak for 15 to 20 days, between 15 ° C ~ 20 ° C for low-temperature fermentation, the internal structure changes, amylopectin part of the conversion into amylose, so that it is easier to be digested and absorbed by the human body ..." In order to get the logo, "layman" Huang Wenli is also "spelled"!

Song Guoliang, deputy director of the working committee of the street people's congress, said: "It is really serious! From the history of Yagou sticky bean buns, to the planting of raw material sticky corn, to the process production process, he visited enterprises over and over again, consulting industry experts and entrepreneurs over and over again. This is just the beginning, in the past, similar declarations were made at the county and municipal levels, and the township street declaration was the first time, Huang Wenli felt "bottomless". From the beginning of the declaration, to the preliminary examination, to the review of the General Administration of Quality Supervision, Inspection and Quarantine... Huang Wenli meticulously prepared every time.

Went to Beijing 7 times, communicated with the relevant departments, and understood the declaration procedure..." Each time I came back to revise the materials over and over again, repeatedly deliberating whether I could 'stand up', and striving not to be inferior. Song Guoliang said: "Secretary Huang is under a lot of pressure, afraid of missing the opportunity because of insufficient preparation, the front has been successfully passed, and after the experts review and approval, we are really not far from victory!" ”

A person in charge of the enterprise who went with him said: "Life is not familiar, we do not know the road, we have to inquire all the way, Secretary Huang never takes a taxi, he always says, take two steps quickly, don't waste that money!" ”

In the interview, the heads of many sticky bean bag companies in Yagou have said that if they can successfully obtain the logo, the brand influence will be greatly enhanced, which will play a huge role in promoting the future development of the company in the market!

The "leading enterprise + base + farmer" model has gradually become a scale

While shaping the brand influence, Huang Wenli also noticed that all along, Most of the Yagou sticky bean bags have stayed in the production and processing of family workshops, with small scale, inconsistent quality standards, and difficult to expand reproduction. To this end, he began to readjust the Yagou Sticky Bean Bag Production Professional and Technical Association, and the head of the "leading" enterprise was nominated by the sticky bean bag enterprise to be elected as the president, and the internal "shuffle" was reshuffled.

Timely convey all kinds of information, information resource sharing, centralized procurement of raw materials... Sticky bean bag association "alive", the enterprises that joined the association also increased, "in the past, the association was led by the government, did not understand the demands of enterprises, it was difficult for us to 'hold the group' to form a joint force, Secretary Huang felt that the association should better serve the enterprise, so began to reengineering the market-oriented organization." The president of the association told reporters: "It is precisely because of this that our current members have developed from more than 70 households to more than 100 households now." We are now forming a joint force to break into the market externally, and we are formulating corresponding production standards for sticky bean bags internally. ”

Ge Hongdong of Harbin Tianyi Ecological Agricultural and Sideline Products Co., Ltd. said: "Secretary Huang has a mind for the sake of the enterprise, and he hopes that the 'small bean bag' can enter the larger market and make our Yagou sticky bean bag a big brand." Where there is an exhibition, he is always the first time to communicate and coordinate, help enterprises to participate in the exhibition, there are enterprises that are unwilling to go, he always advises bitterly: 'To think about the development of the enterprise, don't look at our bean bag is small, but the outside market is big... 'Sincerely worry about the enterprise!' ”

Nowadays, the sticky bean bag enterprises in yagou area have developed rapidly. It is understood that there have been 36 production enterprises to obtain product registration trademarks, Harbin Tianyi Ecological Agricultural and Sideline Products Co., Ltd., Jixiang Agricultural Technology Co., Ltd., Chen Jinsheng Sticky Bean Bag Production Co., Ltd. and other enterprises have become the leading enterprises in the production of Yagou sticky bean bag, with an annual processing capacity of more than 1 million jin. Among them, the company's sticky bean bag has obtained QS certification, and Tianyi Company has obtained the only sticky bean bag green product certification in the country. At present, the sales network of Yagou sticky bean bag has covered more than 70% of the country's large and medium-sized cities, with a good sales market in Beijing, Shanghai, Guangzhou, Tianjin and other places, and in 2013, it signed an order of 1 million yuan with Hong Kong merchants and sold to Japan, South Korea and other countries.

The development of sticky bean bag enterprises has also directly led to the scale of local sticky corn planting and increased farmers' income. The head of a sticky bean bag company said: "Because of the surge in sales, we have signed acquisition orders with multiple cooperatives. The model of "leading enterprises + bases + farmers" is gradually becoming a scale in Yagou Street.

The regional economy and grassroots party building go hand in hand

On the one hand, the development of regional economy, on the other hand, grass-roots party building also goes hand in hand! This year, Yagou Subdistrict set up a "peasant party school" for the rural grassroots, which is undoubtedly an important position for strengthening grassroots party building.

What do grassroots party schools learn? There are still many courses in "small party schools and big classrooms". From the basic theoretical knowledge of party building, the party constitution and party rules, to the spirit of the Eighteenth National Congress of the Party and the previous central plenary sessions, the spirit of General Secretary Xi Jinping's series of important speeches, to the reform of the rural property rights system and the adjustment of the industrial structure, it is covered. A staff member of the street's party working committee said: "In the past, there were more than 300 rural party members here, and most of them were older, lacked cohesion, and lacked attractiveness in activities. After the establishment of the Peasants' Party School, we have absorbed college students who have returned to their hometowns to start businesses and representatives of new agricultural entities, and the number of rural party members has grown to about 500, and the activities have a carrier and enhance the cohesion of everyone. ”

Cui Gang of the street jixiang village still remembers the first class on the first day of the party school. He said: "The first lesson was given by Secretary Huang, mainly about the reform of the rural property rights system and the adjustment of the agricultural industrial structure. To tell the truth, in the case of agricultural restructuring, at the beginning we did not know how to adjust and how to adjust. In the classroom, Secretary Huang started from the background of structural adjustment, talked about national policies, and finally talked about how to adjust in combination with our local reality. This year, in addition to expanding the area of rice planting, I also planted sticky corn, built vegetable greenhouses, and prepared to walk on multiple legs. ”

He said convincingly: "If you can explain the policy so thoroughly, Secretary Huang will certainly not have made less effort!" ”

Of course, the "trainees" who study in the peasant party school must not only learn but also teach. These party members have their own strengths, can operate, understand technology... The Peasants' Party School has provided them with a good platform to pass on their expertise to other students in the course of study, and has attracted and led a large number of peasant masses by example and by example.

Huang Wenli said: "Rural party schools have further strengthened the education and training of rural party members and cadres and all kinds of talents, giving full play to the role of party schools as the main front in the construction of the contingent of rural party members and cadres, and the combat effectiveness of grass-roots party organizations has become more prominent." ”