At a time when the water army is still bragging about some so-called sky-high-end dog food on domestic forums, not many pet owners know that they have actually spent a lot of money to buy low-end food. Especially in recent years, the so-called high-protein foods have accumulated for a period of time and have begun to cause diseases this year, which has made many people regret how naïve they were.
But since it comes to good dog food, today I will introduce the "real" natural food "The Farmer's Dog", which has been popular in the United States recently. What is real natural food, ingredients placed in front of you for dogs to eat is natural food, not those black and can not see what it is. Many times we are used to relying on pictures and introductions on pet packaging, in fact, whether it is from the smell or appearance can not see whether these introductions are real. Many studies have also shown that pet food ingredient labels are more of a trick to mislead consumers, with missing ingredients they claim to use and not listing the ingredients they contain.
"The Farmer's Dog" is a dog food customized for each dog's different physical condition, and it sounds very tall. If pet owners want to buy "The Farmer's Dog", they can place an order for their dog's weight, age, breed, living environment, daily activity time, and health conditions in recent weeks, and then pay for weekly pet meals according to the services needed by the owner, the minimum standard is 14 US dollars per week (about 94 yuan) and the maximum standard is 84 US dollars per week (about 563 yuan). The veterinarians of "The Farmer's Dog" will tailor the dog's dog food according to its situation, and update the nutrition of the dog food according to the dog's growth, changes in the living environment, and changes in physical health. Subsequently, once a month, the pet food of the month is mailed to the pet owner, and the daily meal amount is independently packaged with the sealing standard of the human food to facilitate the owner's food.
"The Farmer's Dog" argues that truly original ingredients are impossible to store on the shelves for months (think about it, too, dog food from Canada is boasting that it is high-end and stale, how can fresh ingredients have such a long shelf life). Made from ingredients that meet THE USDA's Human Food Standards, professional veterinarians customize the nutrition for each dog's meal based on a unique algorithm. As can be seen from the appearance of the product, the food is only a few days apart from the baking to the user's hands.
"The Farmer's Dog" was an immediate success, and in 2015 Podolsky got a Rottweiler named Jada, who has been making food for her dog on veterinary advice. Jada has had stomach problems since childhood, and Podolsky tried many kinds of dog food, but to no avail until she personally cooked for her dog. Naturally, she had the idea to build "The Farmer's Dog."
In 2016, "The Farmer's Dog" received a $2 million seed round in its first year of existence.
Sold 1 million custom dog food in 2017 and received $8.1 million in Series A investment.
In 2019, it again received a Series B financing of $260 million, breaking the highest amount of Series B funding for any company in the world. Joke in the industry that "the world's most expensive Series B financing feeds the dog"
In just 3 years, it has increased from selling 1 million dog food to 50 million pet food, becoming the hottest dog food in the United States. In this way, you can see what ingredients are inside and whether the freshly baked ingredients will satisfy you as a pet owner?
Will not fool your personal pet experts, "Home Pet Home Care" to help you analyze the pet's physical health maintenance knowledge or scientific breeding in detail, track and record its physical changes every day, and also help you explain the previous examination results and performance. After downloading the software, click "Consult". Beijing doctors serve you, and your mobile phone can search for small programs.
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