Chen Shu, the first person in Chinese image songs and an expert in famous corporate songs
He, a college student studying foreign trade, has devoted himself to the field of writing corporate song lyrics;
He, a "layman" who had never read a conservatory, kept composing beautiful melodies;
He, a person with no working experience in an advertising agency, creatively shot many advertising films on CCTV;
He, a "small point" with no official title and no shelf, has created nearly a hundred image songs, and may be the musician with the most corporate songs, corporate songs, city songs, tourism songs, advertising songs, and industry songs in China; his works have landed on CCTV's Spring Festival Gala, Lantern Party, Heart to Heart Condolence Performances and other large stages, and have had many successful cooperation with dozens of famous singers such as Phoenix Legend, Sun Nan, Yu Wenhua, Wang Hongwei, Sun Yue, and Huofeng; his songs have won many awards" The China Song List "Annual Selection of Top Ten Golden Melody Awards" and other national authoritative music awards and won a number of popular singers such as Chen Shaohua and Jin Xuefeng.
You may not know the geometry of this jun and where it comes from, but when it comes to his works, it is already familiar and well-known. From his 22-year-old debut work "The Wine of September 9th" created by him in the world's Chinese regions, to the "Hometown" that has aroused the resonance of countless people going out of the country, from the affectionate and elegant "Dream beijing", to the "Backgammon" that urges people to forge ahead, one classic good song after another, and the emotional impact again and again, people can't help but linger, and can't help but ask: How is Chen Shu, who was full of spirit, now? Is he still writing songs? What is he busy with? With such curiosity and questions, the author recently interviewed him at zero distance.
Corporate advertising song: After "Backgammon"
"The world has its own justice, there is always a return on paying, it is better to do it, to do the best, backgammon!" There should be no one in china's advertising industry who does not know this song, many ordinary people also understand that this is the 98th CCTV king advertising song, it has entered thousands of households with Jet Li's dancing knife, and later naturally became "20 years of Chinese advertising song classic", people did not pay too much attention to who its lyricist is, but when many young people have copied these few sentences neatly on the title page of their notebooks, from time to time they sincerely sighed: "Well written." Chen Shu also listened to this kind of praise, and every time he heard it, he smiled very humbly as always and said, "Thank you." However, this landmark work did change Chen Shu's life, causing his creative direction and development trajectory to change dramatically.
Chen Shu, a famous musician who has composed popular songs such as "Backgammon", "Wine on September 9", and "Fellow Countrymen", was invited to write corporate songs
Before the creation of "Backgammon", Chen Shu was a pure freelance creator, thinking of what to write, what to write and what to write, many works are the natural expression of his true temperament; after the creation of "Backgammon", he can still maintain his previous "freedom" for a period of time, but the corporate songs and advertising song creation invitations that come to him are slowly changing him, dividing his time and thinking. The initial invitations are all fragments of music creation of TV commercials, from "traveling through time and space, swimming between heaven and earth, flying with dreams, to find the source of happiness, the spring, summer, autumn and winter of the great river, we walk together, the scenery of Shenzhou is infinitely good, we enjoy enough together" of the golden cereal, to "you know my needs best, who is better than you---- old friends, look at your la; let everything become easier, just because you have ---- old friends, trustworthy" Langqi fast cleaning washing powder; from "good friends, clap your hands, Singing songs with me, a sincere greeting, bit by bit warm heart, cheering, happy and happy feelings, everyone has the "Fenhuang stick boy jelly pudding, to "the forest that can sing, the eyes that can talk, the happy little angels, the healthy nature and smart, the new fruity taste of Yashili, there is a good mood for you", to the new fruity taste of Yashili that "walks through the sunny meadow, sucks in the fresh air, we feel it to the fullest, the natural breath from New Zealand, Yashili, Yashili, every day with me happy" Yashili milk powder From coconut wind coconut juice, to Shengyuan milk powder; from Yibao soy milk, to Huiquan beer... In just one or two years, more than 30 such works have been published! Chen Shu has created another miracle!
Suffering is in creation, and joy is in creation. The years of creation are extraordinary, Chen Shu often receives creative tasks in the middle of the night, and a phone call accelerates his machine from zero speed to 100 in an instant! Once, it was already two o'clock in the morning, Chen Shu, who had just finished writing something, was preparing to turn off the lights to rest, the mobile phone rang, it was the phone of the famous musician Wang Gang, Teacher Wang said that there was a TV advertisement to make music, the lyrics creation became a problem, the copywriters of the advertising company had changed their drafts several times, but they were not recognized by the customer, asking Chen Shu to write overnight, be sure to take out the finished product before dawn, and accept the final review of the customer at nine o'clock in the morning the next day. Chen Shu accepted this challenge, washed his face with cold water, and began to enter the creative state wholeheartedly. The second hand of the clock ticked, the white smoke ring circled around one ring after another, and before the dawn came, Chen Shu dialed Teacher Wang's phone, and a newborn "baby" was born.
Chen Shu (second from left), a famous musician, accompanied by the leaders of a group enterprise, went to the construction site to collect wind
"Dedication is a must, efficiency is the first priority, my life now, is basically such a cycle: accept the invitation to collect the wind - back to the studio busy songwriting - the songwriting is busy recording - accepting a new invitation to go to a new place to collect the style, very busy, but also very interesting, because the image songs mostly belong to the positive and beautiful category, so, do not feel any sadness, there is no time to moan without disease," Chen Shu said: "A person's attitude determines the success or failure of a thing; a person's level determines a person's chances." Many people always complain that they don't have the opportunity to show their talents, in fact, why not go back and think about what they did not do well enough, if we do create a need gap, there is no way out, just like people are hungry, and you can just bake hot bread, are you still worried that no one will come to buy your bread? ”。
The song of the movement: "We are together" clouds float in the blue sky
Music is a flowing building, architecture is solidified music, so some people joke that engaging in music is also engaged in architecture; architecture has general contractors and subcontractors, so is there music? Yes, there is, and chen shu came to this conclusion after experiencing many times of practice. Usually, the people who invite songwriters are nothing more than singers, record labels, advertising agencies, governments, enterprises, etc. The first person to be invited should be the general contractor, few people like Chen Shu can both compose lyrics and compose music and supervise production, so when a person who only knows lyrics or can only compose music receives an invitation, he must pull his partners in, however, his partners can only share the revenue with him as a "subcontractor", that is, many times, The people who were pulled in were making wedding dresses for others, although the labor paid was equal, but the returns were different, Chen Shu made wedding clothes for many people, until he received an invitation to compose the song of the second games in Yunfu City, Guangdong Province.
Friends, that is, the kind of people who help you without thinking, Chen Shu said. The father of a brother in his college dormitory was the leader of Yunfu City at that time, knowing that Chen Shu had been writing songs, specially invited him to yunfu, this relaxed and natural atmosphere gave Chen Shu a lot of creative space, he was determined to return Yunfu's trust and trust in him with the best works, and wrote "Yunfu blue sky, Xijiang into the sea, athletes heroic, oh, higher, stronger and faster!" ", at the beginning, it gives people the shock of art, and the place name yunfu is mixed in the lyrics, which is ingenious, seamless, wonderful! Immediately after "Quickly open the heart, come together, experience the waiting, cherish the present, see the sun rise, the earth is glorious, the blood is boiling, like the sea surging;" natural and smooth, passionate, through the design of male and female vocal duets, it is a good foil for the positive atmosphere of the Games, especially the chorus part: "This is a stage of youth, the color of life; this is a stage of youth, the heart of chasing dreams never changes; this is a stage of youth, decorating the glorious era; this is a stage of youth, The world is more exciting than you;" more vivid and energetic clouds, vividly depicted through a few short lines. The ending part is emotionally moving, "Success and failure, let us be with each other; laughter and tears, let us never be separated, together!" "Push the theme of the song "We Are Together" to the climax.
The creation of "We Are Together" is very smooth, the leaders of Yunfu City are also very satisfied, this is the first time Chen Shu completed the directional music creation in the name of "Music General Contractor", its significance is no less than "Backgammon" for Chen Shu personally, because since then, Chen Shu has fully understood how to operate a single "creative business", many things that he had not thought about before, in fact, it was not as difficult as he had imagined before.
Image songs: from "Golden Nest Is Always Spring" to "Fuzhou Is Always Spring"
"My song isn't the highest price point in the country, but it's certainly not the lowest. Art is actually difficult to measure in terms of specific numbers, and what people need is a valuable service that can actually enhance their brand influence or popularity, rather than a piece of paper or a plate full of 1234567. I never hand over my unsatisfactory works to count, so, fortunately, the success rate of the image song works I am now shooting is 100 percent," Chen Shu said: "To make music, first be a person, I say so, and this is also the way it is." Now everything talks about brand, I hope I am a brand, as long as the signature is Chen Shu's work, if there is a bad situation, it must not be the reason for the attitude, but only the level of the reason."
Chen Shu knew an entrepreneur named Zhang Feiyi, who opened many chain stores across the country, because of a song "Conscience" created by Chen Shu, the two became good friends. Zhang Fei is definitely a native of Fuzhou, Jiangxi, fuzhou is the famous "hometown of talents", the hometown of Wang Anshi, Yan Shu, Yan Jidao, etc., so, naturally, Chen Shu has the opportunity to go to Fuzhou. Fuzhou Propaganda Department and municipal party committee leaders are very culturally cultivated, but also pay attention to the combination of art and propaganda, after knowing Chen Shu are like this open-minded, easy-going, talented young man, they warmly invited him to create a theme image song for the tenth anniversary of the local Jinchao Economic Development Zone and the completion of jinchao cultural square, when receiving this invitation, Chen Shu was a little worried in his heart, because he went to Wang Anshi Memorial Hall and other celebrity former residences, and also knew from friends that Fuzhou is a place where hidden dragons and Crouching Tiger talents are born. There is no full confidence in whether he can grasp this song well, and when Chen Shu is hesitating, Director Fu Wei of the development zone has already led a group of staff to send all the song creation and production costs to the hotel, and that kind of trust and sincerity makes Chen Shu excited and does not know what to say. It is not that he saw the money in his eyes, but he was indeed moved, so Chen Shu was pushed onto the track of creation without any room for shirking. "Leisurely Fushui, long-standing, today's Fuzhou, just do the article; collar the rivers and lakes, the hometown of talents; the road high heavens and the broader mind...", the opening of the pen will be Fuzhou "article on the bridge of the article" allusion and modern Fuzhou's rapid development organic combination, the so-called pen is extraordinary! Then "spring wind and rain, grow hope; build a golden nest, attract the golden phoenix; the golden phoenix spread its wings and meet the sun; leave a piece of true feelings to warm the heart", the concept and purpose of "building a nest and attracting the phoenix" in the development zone are vividly expressed, and the most amazing thing is the climax of this song: "Every smiling face is an invitation to integrity; every handshake, there is a silent promise; every step, we all walk in the spring!" "The simple and vivid comparison, the image and affectionate metaphor, outlines the spiritual outlook and the beautiful tomorrow of the people in the development zone!"
It is said that later a municipal party secretary from Fuzhou who studied Chinese also praised the song and instructed to rename it "Fuzhou Is Always Spring" as the city song (image song) of Fuzhou City.
Corporate Song: "A Good Baby Is To Be Smart"
In September 2002, Chen Shu accepted an interview with the "There You Have Me" column of Fujian Southeast Television Station, the broadcast of the program caused a great response, many people could not help but call the program group with inner excitement after watching the program, asking for Chen Shu's contact information, the initial program group's choreographers were euphemistically refused, and then they were indeed touched by the enthusiasm and sincerity on the other end of the phone, and only then told them that there were several very good friends of Chen Shu now.
One is Zhang Xingzhong, the boss of Shanxi Yongji Hotel, a very typical northern Hanzi who cherishes love and righteousness, a person who loves lyrics from his bones, from that time he met on the phone, to Chen Shu's opening ceremony in Chongqing before they first met, Chen Shu and Zhang Xingzhong have cooperated on more than a dozen songs, "Shan Liwa", "Xi Xiang Ji", "Husband Is Hard", "Chinese Stork House", "Brothers and Sisters" and countless other beautiful and touching works, that is, they were completed in a very short period of time, two people who have never met Because of their love for music and their appreciation and trust for each other, they held hands tightly together, and to this day, they are still in close contact.
One is Zhang Guoqiang, a new lyricist who is now a little famous in Beijing's original music circle, and after watching the INTERVIEW WITH Chen Shu on tv stations, he traveled thousands of miles from Beijing to Guangzhou to meet him. Chen Shu unreservedly introduced his friends to Zhang Guoqiang, and gave him high praise and enthusiastic encouragement for his lyric creation. Today, the cooperation between Zhang Guoqiang and Chen Shu's friend in Fuzhou, the famous musician Jiang Zhou, has achieved fruitful success, and his works have been continuously selected by liu yuanyuan and other popular domestic singers to sing.
There is also a person who has to say that his name is Tu Zuitao, is the boss of Shanghai Chenguan Dairy, and Chen Shu has cooperated with the projects: Congerzhuang milk powder brand image song "Good Baby Wants Congererzhuang"; Congerzhuang milk powder brand image TV advertising film; Congerzhuang milk powder brand nutrition function TV advertising film; Chenguan Dairy enterprise song "Chenguan Song", do you dare to believe that two people with large digital economic exchanges have never met? They are. To this day, they have only spoken on the phone and have never met, which cannot but be said to be a miracle in today's era of serious lack of integrity in the market economy!
"I like to make friends, to make friends with your heart, what you do for your friend is much more important than what your mouth says to him, so I am very grateful for the gift of Heaven, my friends are more and more, and my friends will soon become my friends," Chen Shu said: "To be a red party, this is a virtuous circle, my cooperation with Brother Tu is still continuing, and we are discussing the next international image of the TV commercial." ”
City Song: "Beautiful Longchang My Home"
"The water of Guyu Lake, the wind of Genting Village; the prosperity of Qingshi Road, the dream of the ancient archway; the horn of the great development Of the dragon of the new century, a good side of the hot land Longchang, spread its wings and take off!" This is the opening of the image song created by Chen Shu for his hometown, what is interesting is that the introduction of this part of the male voice interpretation of the song, but also Chen Shu personally went to the battle to open his voice, and originally invited a professional singer to sing, but Chen Shu always felt that the singer sang something missing, so he roared with his own "bandit singing method", unexpectedly, it was how he roared, but roared out the highlights of this song, and now, the streets and alleys of Longchang are all people listening to it, and for a time Chen Shu's "bandit singing method" has become popular.
Chen Shu went from his hometown in Sichuan to Guangzhou in 1992 to study at university, and has been developing in Guangzhou since then, rarely having the opportunity to return to his hometown, what kind of place gave birth to this talented musical geek? Following his song, you may be able to understand: "Step on the winding bluestone road, you come to my home; touch the ancient stone archway, you also deeply love her ...", the beautiful natural scenery jumps on the paper! "The Golden Goose River thinks that in those days, the number of yellow oak trees changed, and everyone said longchang beautiful, beautiful longchang my home." What a magical land, what a proud emotion! Also, "When the Longchang Su flowers bloom, please come back to my home; kiss the fragrant golden land, sowing is a good year, the footprints of great people are inspiring, and connecting thousands of families with one heart...", the leader of the Longchang County Party Committee said to everyone, it was the fellow Chen Shu who planted the wings of music for Longchang, so that the people of Longchang people condensed in the song, and their faces changed in the song, we sincerely thank him!
"Beautiful Longchang My Home" has been widely recognized, and chen shu has established a close connection with his hometown, and people in his hometown no longer speculate as before about whether Chen Shu is a Longchang person, nor will he lose his right to speak as soon as he hears the news about Chen Shu, because everyone has known a real and complete hometown Chen Shu through songs and media introductions. Therefore, after Longchang became the "hometown of China's stone arches", Chen Shu was invited to create an image song "Yearning for the Ancient Arch" for the ancient arch tourist attractions in his hometown, which once again caused a sensation!
The unfinished road of image songs
"What is an image song?" Some people call it corporate songs, some people call them advertising songs, I prefer to call image songs, that is, music works that represent the spiritual outlook and pursuit of ideas of a company or a place, it is not simply equivalent to advertising songs, nor is it pure free creation, it is a kind of music category that is oriented between art and advertising, dancing with shackles, is a very vivid metaphor, to dance well, is very exquisite. My main focus now is in this area. Although there are many things that have been made, but because they all exist and promote in a relatively small range, there are not many works known to the public, which is why you say why you haven't heard me have a lot of original songs in recent years," Chen Shuhe laughed: "There is a specialty in the art industry, and there is no distinction between high and low in music creation." The key is to be recognized and successful in the field you are working on, I just like my current state, some people say that I am the first person in Chinese image songs, this dare not be, to be honest, 50 years later someone said this about me, I will be really happy."
"I want to write ten "Beautiful ** My Home" and publish a "Beautiful" album, I ask for each song's style to be different, not only different, but also have obvious differences, this is my own short-term goal," Chen Shu said, "Now, I have created an image song for Chongqing Nanchuan "Beautiful Nanchuan My Home", some people say that the song name I took is suspected of being repetitive, I can seriously tell you, I am deliberately designed in this way, where is the place where people do not say that their hometown is beautiful? Such a song title is very colloquial and close to the public, very good. ”
Nowadays, Chen Shu has accumulated nearly 100 excellent corporate promotional songs and tourism image songs such as the image song "Backgammon" of Guangdong BBK Electronics Co., Ltd., the image song of China Railway Electrification Bureau Group Co., Ltd. "The Road of Tianyi", the image song of Guangzhou Sanya Motorcycle "Brave Heart", the corporate song of Chinalco\Chinalco Co., Ltd., the team image song of Guangdong Debon Logistics Co., Ltd. "Our Dream", the team image song of Guangdong Julun Mould Co., Ltd. "Self-Strengthening and Strongest" He is not the biggest benchmark in domestic brand culture songs, but also one of the few musicians in the industry who have achieved high recognition, and it is really valuable to strive for such achievements for many years.
In recent years, Chen Shu has created too many image songs, so I will not list them one by one here, and those who are interested can go to his music official website "China Image Song Network" to listen. "The world has its own justice, there is always a reward for paying, it is better to do it, to do the best", the heavenly path rewards diligence, hard work and sweat in exchange for a fruitful return, I wish Chen Shu in the sky of the image song, flying higher and higher!