In today's society, celebrities have a great influence on ordinary consumers, and people often imitate celebrities in terms of lifestyle, dress and behavior. Therefore, inviting celebrities to perform, introduce and recommend products in advertisements can produce strong appeal and persuasion, so as to achieve the purpose of promoting product sales. In the current fiercely competitive water purifier industry, many water purifier brands also increase their popularity and seize market share by hiring celebrity endorsements, such as Angel water purifiers endorsed by Fan Bingbing. So, in addition to Fan Bingbing, which other stars have also endorsed the water purifier? Below, Xiaobian will take stock of it:
1. Huamai water purifier, endorsed by Chen Xiaochun. On November 8, 2016, Chen Xiaochun, the "mountain chicken brother" who has influenced several generations, joined the "Huamai water purifier" and relayed the two-time Academy Awards film emperor fat cat Zheng Zeshi, officially serving as the brand image ambassador of Huamai water purifier. Dare to love and dare to hate the image of the pheasant deeply rooted in the hearts of the people, is the most precious memory in the hearts of the post-80s, post-90s generation, with tens of millions of fans, Huamai this time spent a huge amount of money to ask it to endorse the brand, is the highlight of marketing, but also to enhance its brand effect, to help the majority of Huamai water purifier dealers to increase sales and market share of one of the important means.
2, the United States water purifier, Gong Li endorsement. Midea water purifier in 2009 hired the international superstar Gong Li as the image spokesperson, for Gong Li's influence, I believe there is no need to repeat, a generation of film queen has a strong market appeal, the United States water purifier is through its own brand strength plus star endorsements, etc., and then become some consumers blindly sought after the water purifier brand.
3. Linster water purifier, endorsed by Yellow Sea Ice. On July 27, 2016, Linster Water Purifier and the famous film and television superstar "costume male god" Mr. Huang Haibing successfully signed a contract, as the "Mother Water Cellar" love ambassador, Huang Haibing gladly accepted Linster's invitation is also because of the same environmental protection concept as Linster, I believe that mutual cooperation can awaken the public's awareness of healthy drinking water, while participating in water resources protection activities with everyone, to contribute to the protection of water resources. The cooperation with Linster Water Purifiers is undoubtedly a strong support for water conservation activities.
4. Quanlai water purifier, endorsed by Liu Tao. In 2016, Quanlai officially signed Liu Tao, a famous domestic movie star, Beijing image ambassador and "national good daughter-in-law", as the brand image spokesperson, advocating the brand concept of safe mineral water, highlighting the charm of Quanlai brand and the unique technical advantages of products, combining Liu Tao's perfect public image with Quanlai brand, enhancing brand awareness, and committed to building Quanlai into a leading brand in the domestic water purification industry.
5. Select water purifier, endorsed by Li Xiuxian. In the eyes of those who grew up in the 1980s, Li Xiuxian is synonymous with heroes, his image of a tough guy on the screen has long been deeply rooted in the hearts of the people, Li Xiuxian is known in the circle as a tough guy with an iron bone, with excellent artistic ethics and character, he has become a highly respected big brother in the Hong Kong showbiz circle. In 2016, Kexuan water purifier signed a contract with Li Xiuxian, which means that the brand image year of Kexuan water purifier has begun, and the brand image of Kexuan water purifier will be greatly improved, and at the same time, Kexuan will comprehensively shape the brand image, increase publicity and promotion, enhance the popularity of Kexuan brand in the industry, and further consolidate and improve Kexuan's leading edge in the household water purifier industry.
6. Well blue water purifier, endorsed by Wang Yan. On February 14, 2014, the famous movie star Wang Yan, known as a beautiful mother, officially signed a contract with jinglan brand water purifier and became its brand image spokesperson. As a movie star, mother, wife or public welfare ambassador, Wang Yan has a healthy and beautiful image, which can well interpret the brand image and product image of Jinglan. Jinglan water purifier hopes that through Wang Yan, more water purifier knowledge and water purification concept will be conveyed to the majority of consumers, so that consumers can drink better quality water purification.
7. Nakolu water purifier, endorsed by Xu Shaoxiong. At the beginning of 2017, Shenzhen Nakolu Environmental Protection Co., Ltd. successfully signed a contract with mr. Xu Shaoxiong, an international film and television superstar, and Mr. Xu Shaoxiong officially served as the brand ambassador of Nakolu water purifier. Some industry experts said on the spot that Mr. Xu Shaoxiong's tall, righteous, responsible personal temperament image is also more in line with the characteristics and concepts of the consumer population, which has a very high degree of fit for the centennial mission of "Na Ke Lu Fu, enjoy good water" proposed by Na Ke Lu Company, and will play a very significant role in promoting The product promotion of Na Ke Lu Company and the brand image shaping with high social responsibility.
8. Sun rain water purifier, endorsed by Lin Chiling
By activating the brand image to increase the emotional temperature of the Sunrain brand, this is also the origin of Sunray's 2015 big move to sign the goddess-level star Lin Chiling. Noble, sexy, elegant, intelligent, set thousands of beautiful in one, Lin Chiling, not only has the pride of the goddess, but also has the affinity of the neighbor's sister, and the sun rain brand of the king of the wind and warm attributes are extremely in line with the same time, its international influence will also add wonderful to the image of the world's new energy leading enterprises.
9. Bishuiyuan water purifier, Pu Cunxi endorsement. In March 2013, Bishuiyuan officially signed a contract with the famous performance artist Pu Cunxin as the brand image spokesperson of Bishuiyuan water purifier. The hiring of Pu Cunxin as the brand image spokesperson is another important measure for the brand image construction of Bishuiyuan, which will accelerate the transition from "industry brand" to "consumer brand" of Bishuiyuan, create a new height of brand consumption in the water purification industry, expand the industry influence and social popularity of the brand, and create a new situation of rapid development for Bishuiyuan water purification.
10. Haoze water purifier, huang lei endorsement. Huang Lei said bluntly: The cooperation with Haoze is mainly to call on more people to pay attention to the health and safety of their daily drinking water through the hand-in-hand with Haoze Water Purification, so that every child can grow up healthy and happy, and establish a sense of security for children and families with love. Huang Lei also revealed that he has installed a Haoze water purifier in his own home, and every morning, he handed Duoduo a cup of clear water purification, looked at his daughter's sweet smile, and his heart was full of love and happiness.
In fact, whether or not you ask the star to endorse, first of all, you must do a good job in the quality of the water purifier product, and the household water purifier that the star endorses should be a good quality product. Good products can complement each other under the endorsement of good stars; if you do not pay attention to product quality, just try to use the glorious image of stars to promote the image and brand of the enterprise, it is impossible to achieve good sales performance; even if you can succeed for a while, it is not long-lasting. Consumers are mostly rational, only the quality of water purifiers is good, the service of enterprises is good, consumer satisfaction, word of mouth, enterprises can develop sustainably.