Qilu Network Lightning News September 2 news This afternoon, the Information Office of the Shandong Provincial Government held a press conference on the interpretation of the "14th Five-Year Plan for Drug Safety in Shandong Province". At the press conference, Yu Tao, deputy secretary of the party group of the Shandong Provincial Market Supervision and Administration Bureau, secretary of the party group and director of the Provincial Food and Drug Administration, Cao Sen, director of the Registration Office (Administrative Licensing Department) of the Provincial Food and Drug Administration, Wang Xinjian, director of the Drug Production Supervision and Administration Department, Wu Shifu, director of the Medical Device Supervision and Administration Department, and Sun Min, director of the Cosmetics Supervision and Administration Department, interpreted the "14th Five-Year Plan for Drug Safety in Shandong Province" and answered questions from reporters.
At the press conference, Sun Min, director of the Shandong Provincial Cosmetics Supervision and Administration Department, introduced the relevant situation of "Beauty Shandong". From the perspective of the cosmetics market, the cosmetics industry, as an important part of the "beauty economy", has developed rapidly in recent years. The process of replacing imported cosmetics by domestic cosmetics has gradually accelerated, and the share of domestic brands in China has increased from 24.2% in 2017 to 30.9% in 2020, and the cosmetics industry is ushering in new opportunities for development. Judging from the development trend of Shandong's cosmetics industry, Shandong has good basic conditions. "At present, there are 190 production enterprises in Shandong, more than 4,500 cosmetics registrants and recorders, more than 60,000 registered and recorded products, and the sales revenue of the cosmetics industry in our province will reach 8 billion yuan in 2020, ranking fifth in the country." In terms of brand creation, leading enterprises in the province have begun to pay attention to brand cultivation and create brand products, and some brands enjoy a better reputation and proportion in the market. However, some cosmetics companies have problems such as insufficient product innovation and quality awareness to be strengthened, so it is imperative for our province to implement the 'Beauty Shandong' plan to promote the improvement of cosmetics quality and industrial development. Sun Min said.
How to implement the "Beauty Shandong" plan, we must first focus on improving the quality of cosmetics. As a "beautiful" commodity, cosmetics are directly applied to the human body, and their safety is closely related to the health of the people. In order to ensure product quality, Shandong will actively promote the implementation of the registrant recorder system, and require the registrant recorder to establish and improve the cosmetics production quality management system to ensure the quality of cosmetic products from the source. At the same time, adhere to the concept of risk management, strengthen supervision for key varieties, key regions, and key links, such as organizing special rectification of children's cosmetics, carrying out special actions of "online net and offline clean source" for the diversification of cosmetics business and new formats, and exploring the development of large-scale supermarkets without counterfeiting activities, etc., to effectively maintain the order of cosmetics production and operation.
To strengthen the cosmetics industry, it is necessary to create a number of quality benchmarking enterprises, guide enterprises to establish brand awareness, and create a "beauty Shandong" brand by improving quality; support enterprises to widely participate in the formulation and revision of product standards to improve the quality of "beauty Shandong" products; improve the cosmetics public testing service system, strengthen the construction of cosmetics inspection and research and development platforms, and enhance the research and development capabilities and levels of Shandong cosmetics.
The lightning news reporter learned that focusing on improving the public's awareness of safe makeup is also one of the important measures. Through continuous publicity and implementation of laws and regulations, continuously improve the legal awareness, subject awareness, responsibility awareness, and integrity awareness of employees, engage in cosmetics production and business activities in accordance with the law, and effectively ensure the quality of cosmetics. "We will actively promote social co-governance, give full play to the synergy of supervision, the media and associations, carry out diversified, multi-point, face-to-face cosmetics safety science popularization activities, widely publicize the knowledge of cosmetics safety science, improve the level of consumers' awareness of safe makeup, create a strong atmosphere for public safety in makeup, and ensure the safety of public makeup." Sun Min said.
Lightning News reporters Liu Chen, Hao Aiyin, and Wang Shuwei reported