The Great Wall "Ballet Cat" real car to the store, you can say that it copied the public, but captured the girl's psychology
Clear-eyed people can see that the growth rate of China's automobile consumer market has slowed down, private cars are gradually popularized, there are more and more families with cars, and the first car in the past families is often purchased by men, which means that many female consumer groups have huge consumption potential to be released. There have been many domestic independent brands to see such a trend, Great Wall Motors is very smart, the original Great Wall Euler brand is a new energy brand, belongs to the neutral brand, but this year frequently began to promote female positioning, the brand slogan is directly changed to a car brand that loves women more, to put it bluntly, this is to earn women's money. Since it is aimed at women, it is clear that Great Wall Euler wants to develop more cute products.
During this year's Shanghai Auto Show, the Great Wall Eulabunk Cat was unveiled, and when it was unveiled, it was called a high-imitation Beetle by the majority of netizens, and then the mass-produced version of the model was slightly adjusted for the appearance, and the front and rear headlights avoided copying the Volkswagen Beetle. Now renamed the Great Wall Euler Ballet Cat, after the debut of the Chengdu Auto Show, recently began to have real cars to arrive in offline sales channels.
Looking at the design first, you can indeed say that he copied the Volkswagen Beetle, because many details are extremely similar, the front of the car is rounded and colored, and the roof and tail slip lines are also high imitations. However, the size of this car is a circle larger than the Beetle, and the four-door design is provided directly on the side of the body, which is more convenient for rear passengers to get on and off the bus, even if it is a three-child family, the female driver's daily commute to and from work is spacious enough.
Leaving aside the problem of plagiarism, at least this Great Wall Euler ballet cat has captured the female consumer psychology, the majority of female drivers actually do not know much about the car configuration every day, the first element of buying a car is the exterior interior design, this set of cute style can bring a high enough return rate, in front of women The first impression is laid up.
Not to mention that the interior is also very set, the designer team in order to cater to women, the whole set of interiors directly into the princess room effect, powder tuk tuk leather fabric coverage is very comprehensive, the countertop provides two fusion large screens, the central armrest box area also has a large area of crystal material decoration. Details are even embroidered, such as the inside of the door and the back of the seat back, which is much more careful than the Volkswagen Beetle interior.
It should be known that this model and Wuling Hongguang MINIEV product positioning has an essential difference, the Great Wall Euler Ballet cat positioning will be more high-end, the current official has given two endurance versions, low endurance of 400 kilometers, high endurance of 500 kilometers. It is determined that a single-motor system will be used to provide power, and the final power performance may not be too strong, but it will be at least several times stronger than the horsepower data of the Wuling trolley, which is a model that can adapt to running at high speeds.
Nowadays, Great Wall Motors products are more and more subdivided, tank series off-road vehicles to please men, Euler series cute models to please women, follow-up there will be Euler lightning cat similar to high imitation Porsche Paramela, enough to meet the luxury car dreams of some female consumers.
The question is, how much do you think the Great Wall Euler Ballet Cat is priced appropriately? Welcome to leave a message in the comment area, let's discuss together! Spend a second to pay attention and make good friends for a lifetime! Some of the pictures come from the Internet, it is not easy to write an article, welcome the majority of car fans to like and share.