Recently, Jingdong Supermarket released the "Generation Z Alcohol Consumption Report" (hereinafter referred to as the report), which shows that the online consumption trend of high-end liquor is obvious, accounting for 70% of products of 800 yuan and above; in addition, young people aged 26-35 with a certain economic foundation and social status have become the main group of people buying alcohol online, accounting for 42.2%. Fragrant liquor dominates, accounting for 63% of consumption, followed by sauce, fragrance and phoenix.
From the perspective of geographical distribution, the number of liquor users in Henan Province accounts for the first place in the country, while among the liquor consumers in the three northeastern provinces, Heilongjiang Province has the highest proportion of post-95s.
The tastes of post-95 consumers in different provinces are also different, Hubei post-95 prefers to buy gin, while Hunan, Shanxi, and Guangdong all prefer to buy cocktails. As an imported "beer", it has been widely accepted from north to south.
The quality fidelity of Jingdong supermarket has become the first choice for young people to buy wine, and it is also the largest incremental field for wine brands and new products. During the Jingdong 11.11 period, Jingdong Supermarket refused to dump inventory, sell seasonal goods or defective products, strictly checked, and created a wave of "new hoarding" to meet the consumption needs of Generation Z for alcohol and lead the new trend of alcohol consumption.
This article originated from the Financial Circle Network