Remember that cute Luo Xiaohei? Now it's on the big screen in Japan!
Red Star News reporter recently learned that as of January 25, the original and dubbed versions of the domestic animation "Luo Xiaohei" released in Japan have accumulated more than 360,000 viewers and a cumulative box office of 560 million yen (about 35 million yuan), creating a box office record for overseas distribution of Chinese animation films. The film landed in Japanese commercial theaters on November 7, 2020, and is still being released.
"Luo Xiao black war" poster picture according to the film side
In addition to "Luo Xiaohei", last year, another domestic animation film "Jiang Ziya" was also released in North America, spreading Chinese culture to the world audience.
"Luo Xiao Black War" tells the fantasy adventure of one person and one cat. The film uses two-dimensional hand-drawn paintings back to basics to complete a beautiful and soothing national style story, trying to explore the topic of how people and nature and how to get along with themselves.
Stills of "Luo Xiaohei" Picture according to the film side
Released in Japan on September 20, 2019 as a single-museum screening, "Luo XiaoHei" quickly became popular with Japanese audiences and expanded into a long-term screening of art theaters. After adding a Japanese dubbed version, it landed in Japanese commercial theaters on November 7, 2020, opening up a new model for Chinese animation films to go global with "overseas synchronization - long-term release - localization commercial distribution".
It is understood that since its release in Japan in September 2019, the Japanese team has opened an official Twitter account for "Luo Xiaohei". As of December 3, 2020, the number of fans on the account reached 57,220. At the same time, Japanese film fans spared no effort to express their love for "Luo Xiaohei War" on social media, and even some fans began to learn Chinese because of the movie, and learned to use Taobao to buy Luo Xiaohei's peripheral products.
As of January 25, 2021, the original and Japanese dubbed versions of "Luo Xiao Black War" have been viewed more than 360,000 times, and the box office has reached 560 million yen (about 35 million yuan). The Japanese dubbed version will continue to be released in 2021 and is expected to reach 600 million yen (about 38 million yuan) before the Spring Festival. According to statistics, "Luo XiaoHei" ranked 45th in the box office of Japanese movies in 2020 and 9th in the box office of animated films of the year.
Team JOY, the Japanese distribution team of "Luo Xiao Black War", is a subsidiary of Beijing Zhuoran Pictures in Japan, with Chinese film distribution and Japanese film copyright procurement as its main business. It is reported that in recent years, Beijing Zhuoran Film has carried out the copyright procurement of some excellent art films and animation films abroad, cooperated with Japanese animation agencies to produce the animated film "Wanton Youth", and established the Japan Chinese Industry Exchange Association in Japan. In the process of carrying out these work, they have a direct understanding of overseas film production and distribution and audience preferences, which lays the foundation for strategic thinking on which types of films they choose to enter and what kind of markets. At present, the TEAM JOY team has released the movies "Love" (simultaneous release) and "Over the Spring" in Japan, and plans to release a Japanese dubbed version of "White Snake: Origins" in the summer of 2021.
Industry insiders said that the release of "Luo Xiaohei" in Japan is a new attempt to distribute Chinese animation films in Japan, and has successfully made more Japanese people pay attention to Chinese animation and Chinese films. The success of "Luo Xiaohei" in Japan also provides a working sample for the overseas dissemination of Chinese films.
In addition to "Luo Xiaohei", another domestic animated film "Jiang Ziya" was released in North America on October 1 last year, released by Well Go USA, which has released films such as "Nezha's Demon Child Descending".
Red Star News reporter Zhang Shihao Editor Li Xueli
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