Jiang Hua: Webcast with goods Explore new ways of non-genetic inheritance of "Gua qi wine"

Red Net Moment September 30 news (Jianghua Rong Media reporter Huang Chunhua Lan Yuchun) Yao guajiu wine is the intangible cultural heritage of Yongzhou City, with a rich historical and cultural heritage, in order to protect and carry forward the national characteristics of products, "Yao guajiu" inheritor He Xuemei for the first time to test the water network live broadcast, explore a new way of intangible cultural heritage living inheritance.

Set up mobile phones and lights, in He Xuemei's Jinquan Wine Live Broadcast Room, Zhao Gengmei, the inheritor of the national intangible cultural heritage "Panwang Song", is teaching He Xuemei to learn to sing "Yao Family Toast Song". In the one-hour live broadcast, everyone cooperated with each other, coupled with folk songs singing, telling the history, culture, and production process of Yao melon wine, attracting thousands of people to watch online.

Guaqi wine is a kind of mixed grain wine brewed by the Yao compatriots themselves, brewed by traditional methods, without preservatives, using high-quality rice, glutinous rice, sake koji, natural mineral water or well water as raw materials, soaking, cooking, fermentation, cooling, pressing, filtering, distillation, aging cellar, etc. are strictly in accordance with the oldest winemaking process. Because it is necessary to use the melon to remove the brewed wine from the altar when drinking, the melon has a unique shape, so it is called melon wine. He Family's Gua Qi Wine to He Xuemei's generation is already the fourth generation, in 2015, He Xuemei and his wife registered and established Yongzhou Jinquan Liquor Co., Ltd., driving dozens of poor households to work and increase their income.

This live broadcast is a professional company introduced by Jianghua Bureau of Commerce to provide free services and free training, and help promote Yao guaqi wine through platforms such as Mango Poverty Alleviation Cloud Supermarket, Douyin, Kuaishou, etc., reflecting more of the historical and cultural attributes behind it, and exploring a new path for the living inheritance of intangible cultural heritage.

Although He Xuemei is the first time to broadcast live, she can already face the camera very skillfully. In her view, it is a trend to promote products through online live broadcasting, and it can also increase people's understanding of Yao melon wine, so that the melon wine culture will continue to inherit and develop, and it will last for a long time.

"As an inheritor of the Panwang Song, I also want to introduce the best things of our Yao people, such as the melon wine of our Yao people, which is the best etiquette and the best kind of wine that our Yao people have entertained guests for thousands of years." Zhao Gengmei, the inheritor of the national intangible cultural heritage "Panwang Song", said.