During the 4th China International Import Expo (hereinafter referred to as the "Ciie Expo") held in Shanghai, a group of representatives of Beijing Daoxiangcun, Arctic Ocean, Neiliansheng, Tianfu and CheapFang, organized by the Municipal Bureau of Commerce, participated in the exhibition, and under the background of promoting the new development pattern of China's "double cycle", the platform of the Expo was used to build a window for dialogue between China's high-quality products and the world.
In the exhibition area with the theme of "National Chao Jingfan Old Name New Life", 18 Beijing time-honored brands were gathered, among which Beijing Gongmei Group and Jingji Paper Estate used the "traffic" of the Winter Olympics to present gifts to the Expo, bringing the ice and snow atmosphere that belonged to the Beijing Winter Olympics. Cheap Place brought roast duck in the oven, as well as flower cakes and duckling puff pastry, because of the cute shape, 60 boxes of products sold out in less than two days.
In recent years, long-established enterprises have continuously promoted digital transformation and innovative development, accelerated innovation around product services, production technology, marketing methods, management systems, etc., and showed a good momentum of development as a whole. According to the monitoring data of the Ministry of Commerce, in 2020, among the 1128 Chinese time-honored enterprises, 32% of the enterprises with annual operating income of more than 100 million yuan were profitable, 75% of the Chinese time-honored enterprises were profitable, and 14% of the enterprises had relatively balanced income and expenditure.
At this year's Expo, Beijing Daoxiangcun brought Chinese pastries that combine tradition and innovation to the exhibition, including "Beijing Eight Pieces" with Beijing flavor, "Egg Trough Cake" made without a drop of water, and more cute and cute "Panda Cake" gift box. In particular, the popular "Zero Shop" products of the whole network, the creative "Wen Play Walnut", "Hutong Door Number", "Peking Opera Face", "Chinese Chess"... Each one vividly reflects the new way of playing the national tide of traditional pastries. The upcoming new cultural and creative product, the jujube crisp pillow, has quickly attracted many viewers to stop and take pictures with its cute and cute image.
Over the years, Beijing Daoxiangcun has adhered to the values of integrity and virtue, created a good product with beautiful color and fragrance through the inheritance of a hundred years of old craftsmanship, and the products have been inherited from the new, which not only retains the traditional taste loved by old customers, but also circles the young consumer group through new products and new forms, wins the favor of consumers, and creates an image of good reputation, good taste and good quality. This time, Beijing Daoxiangcun showed a new look of long-established innovation and development at the Expo, with both culture and quality, innovation and fashion.
During this exhibition, Beijing's time-honored Arctic Ocean, a subsidiary of Beijing Yiguang Food Group, together with many domestic long-established brands, jointly appeared at the Expo to show the new "Beijing" collection of Beijing's time-honored brands.
In addition to the classic glass bottle soda series loved by the People of The Arctic Ocean, the low-sugar refined orange juice soda, soda sparkling water and the Beiping Ice Factory series of cultural and creative products also appeared at the Expo. It is understood that beijing yi light food group under the two major sub-brands: the rapid layout and development of the national juice soda market in the Arctic Ocean, the innovation and development of new brands of fruity soda, sparkling water, etc.; Yili continues to take health, natural and high quality as the direction, reshape the brand concept and image, bake, rest food, cold food integrated marketing, continue to deepen the Beijing-Tianjin-Hebei market. Beijing Yiqing Food Group makes full use of resources to integrate complementary products and channels, aggregate advantageous brands and product groups, and integrate resources for coordinated development.
The people-to-people exchange platform of the Expo plays a role in the four major platforms of international procurement, investment promotion, people-to-people exchanges and open cooperation, strengthens the functions of the international public platform and public products of the exhibition, and comprehensively undertakes and further amplifies the spillover effect of the Expo.
In September this year, Inline Rose cooperated with the famous street trend brand BAPE, which caused widespread discussion in the sneaker circle. Behind the rise of the "national tide" is the leap-forward development of China's economy and the return of cultural self-confidence. On this topic, at the China Time-honored Brand Innovation and Development Conference held during the Expo, Cheng Xu, General Manager of Beijing Neiliansheng Shoes Company, pointed out in his keynote speech: "As a Chinese time-honored brand with a history of 168 years, Neiliansheng shoulders the mission and responsibility of inheriting the traditional Chinese clothing culture. We want to build the inline brand and the thousand-layer bottom cloth shoe making technology into a platform, so that more outstanding Chinese and foreign designers can participate in it, connect all things, form a crowd creation, so that this thousand-year-old handicraft can be activated, and create a street trend culture that Chinese. ”
The relevant person in charge of Beijing Daoxiang Village said that the participation in the Expo, on the one hand, is to show the world traditional Chinese food through the exhibition platform, on the other hand, it is to participate in a cultural exchange trip, hoping to protect, interpret and inherit the excellent traditional Chinese culture in the new era of various cultural exchanges and integration, cultivate cultural self-confidence, cultivate cultural consciousness, and assume the historical responsibility of inheriting traditional culture with time-honored brands.
Text/Beijing Youth Daily reporter Li Jia
Editor/Gao Yan