On the last weekend of July, two major film markets in North America and China have new films in the first theater.
Sure enough, both major markets have warmed up, but given that it is a summer slot, it is still a bit unsatisfactory overall.
The new works starring the two major action stars in the East and the West have successfully won the championship.
"Boulder" Johnson's "Jungle Flight" performance can only be said to be average.
There were 13.37 million on the day of the premiere, less than half of the premieres of IP blockbusters such as "Black Widow" and "Fast and Furious 9", and even the nearly 20 million of "A Quiet Place 2".
The final weekend was $34.2 million for three days, which was only slightly better than Godzilla vs. King Kong in April. Because there are no competitors, other released movies have not exceeded 10 million, and they have easily dominated.
On the one hand, it is because of the impact of streaming media distribution. With the increase in users of the Disney+ platform, the number of people who choose to watch movies online will naturally increase than before, and the impact on theaters will be greater.
After Scarlett Johansson sued Disney for Black Widow's landing in Disney+, the heroine of Jungle Quest is said to have to stand up against Disney, and her other film, A Quiet Place 2, was the exclusive premiere of theaters. Former Hollywood Reporter editor Matt Belloni said in the podcast that she may issue her own statement after the weekend, that is, this week, not ruling out that she will sue Disney like a widow.
Johnson is a big supporter of streaming, after all, his other blockbuster "Red Notice" will be released on Netflix in November.
Disney was bringing his streaming debut ahead of schedule, releasing a paid revenue figure of $30 million, exactly half of Black Widow's.
On the other hand, the delta virus spread to North America. "Jungle Quest" was released in 4310 theaters, setting a record for the largest scale of the year, but the number of moviegoers could not go up, which can only be related to delta.
Although the media reputation is average, the audience is quite satisfied with the quality of "Jungle Wonder". With a Rotten Tomatoes Popcorn Index of 93% and a cinemascore score of A-, this more light-hearted and humorous adventure entertainment blockbuster, Disney and Johnson are absolute connoisseurs.
However, it is rumored that this is a theme park adaptation film that aims to rival "Pirates of the Caribbean" and costs as much as 200 million. Even if you join the streaming revenue, the first weekend in North America is only about 65 million, and it will eventually reach 500 million to 600 million returns, which is basically no play.
Because "Black Widow" is expected to be only about 500 million at most.
Everything depends on the performance of the Chinese market.
Produced by A24, Dave Patel and Alicia Vikander, the new film "The Green Rider" won the second place in the North American box office with 6.784 million, beating the defending champion "Old" with 6.76 million.
Its word-of-mouth performance is completely contrary to "Jungle Strange Voyage", the media gives high praise, but the audience is generally not very interested in this literary and artistic film.
Matt Damon's new film "Still Water City" had 5.12 million in its first weekend, less than "Black Widow" with 6.43 million, ranking fifth.
This is a new work by the director of "Focus", and the comprehensive evaluation seems to be a slightly old-fashioned masterpiece. Matt Damon's performance is still outstanding, and the works of the awards season should not stop at this level.
By the end of the final weekend, North America grossed just $5.70 in July, the worst performance since 1993, excluding 2020.
July in the Chinese market was also sluggish, with only 3.2 billion yuan in a single month box office, which translates to about 500 million US dollars.
The last weekend, "Fury And Serious Cases" starring Zhen Zidan became the hope of summer rescue.
On the day of the premiere, after counterattacking the first-ranked "Midsummer Future" in the case of the inferiority of the scheduled films, with the increase of the schedule on Saturdays and Sundays, it successfully broke through 200 million yuan in a single week, and won the single-week box office list with 243 million.
"Summer Future" has a narrow audience and is basically concentrated in the young group, so even if it fails to exceed the 176 million in a single week of "Whitesnake 2", 134 million in the first weekend is a small surprise in the market.
Thanks to the good reputation, even if "Chosin Lake" is released later, "Fury Case" is expected to maintain a better trend.
However, considering that "Bomb Disposal Expert 2" and "Sweeping Drugs 2" started at 400 million in the first week, it is difficult for "Fury" to hit 1 billion.
Failure to achieve the outbreak may be related to the Henan floods and the Nanjing epidemic, which is also a matter of no way. I can only hope that everyone is safe and everything can be restored in an orderly manner.
243 million yuan converted into US dollars is 37.59 million, higher than the 34.2 million US dollars in "Jungle Flight", and Zhen Zidan is a narrow victory over Johnson in the local market.
However, "Jungle Flight" is still released in the United Kingdom, France, Japan and other markets, and the global box office has exceeded 60 million; the overseas release of "Fury" will not wait until August, so the global weekend box office is still Johnson better. And it's also in the case of North American streaming sync.
On August 6, North America will usher in the pre-screening "X Contingent: Full Assemblage" debut.
Just considering that it is also a streaming media synchronous movie, and "Jungle Quest" may plummet like "Black Widow" next weekend, the market is still not optimistic.