Alipay released the private domain operation white paper "search first and then collect" into the Habit of Mini Program users

2021-11-10 01:40:04

【cnmo News】On November 8, according to the "Alipay Open Platform" public account message, "My Mini Program" was upgraded to the ninth square grid of alipay home page for half a year, and "first search, then collect" has become a new habit for Alipay users to use Mini Programs.

Alipay released the private domain operation white paper "search first and then collect" into the Habit of Mini Program users

Recently, Alipay released the 2021 "Alipay Private Domain Operation White Paper", in which the "search-collect" user link has been widely concerned because it helps to improve the growth effect of the three major links of pulling new, retaining and revisiting.

The data shows that in the past six months, the collection of Dingdong Buy Vegetable Mini Program has increased by 92%, and the search volume has increased by 41%. The proportion of users who re-visit Dingdong to buy vegetables through "My Mini Program" continues to grow, and the willingness of users who have collected it to repurchase is also higher.

Alipay released the private domain operation white paper "search first and then collect" into the Habit of Mini Program users

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