The last time he introduced the mobile payment market of Madagascar, a poor African country, this time he introduced his neighbor, Mozambique, which is also a failed country.
Mozambique and Madagascar across the sea, a large area, guarding a large land area, rich resources and a long coastline, but unfortunately it is also a poor jingle, per capita GDP of 384 US dollars, lower than the motor.
Mozambique is actually a very important country, and it is rumored that Zheng He had a squadron in the Western Ocean that visited Mozambique. Sofala in Mozambique was also the most important Portuguese stronghold in East Africa during the Age of Discovery. - In the Age of Discovery 4, Mozambique had two cities (Mozambique and Sofala), which shows the glory of the time.
Basic information of the country
The population is 28.8 million, an increase of 2.9%. Per capita GDP of 382 US dollars, the global bottom, 1 place lower than the motor.
Due to the development of minerals and natural gas, GDP grew by 6% to 8% per year before 2016, but the reduction of global energy prices in 2016 led to GDP growth of only 3.8%, which also led to foreign exchange difficulties, which were transmitted to domestic inflation, which reached 19.2% in 2016 and is expected to be similar in 17 years. To put it more, in 2016, many Chinese state-owned enterprises bought and invested in the development of oil and gas resources in Mozambique, so every economic crisis is a good time for imperialism (including the Chinese empire) to harvest developing countries.
Since it was a Portuguese colony for hundreds of years, the official language was Portuguese, and several grape-speaking colonies in Africa were really a model of difficult brothers, Mozambique, Angola and São Tomé, all poor countries, but all with oil and gas. The problem of Portuguese has also caused a lot of information to be found, its official data is very serious and can not be understood, the following content everyone makes up to see it, sometimes feel that many colonies after independence still choose English as the official language is very wise, absolutely has a role in promoting the development of the country.
The literacy rate of the population is 58.8%, but only 73.3% of men and only 45.5% of women (2015 data), religiously Catholic.
The capital and largest city Maputo maputo has a population of 1.2 million, and the second city, Matola, is the capital satellite city with a population of 680,000.
One figure in Mozambique that surprised me was 34% bank penetration, as well as 10.58 pos and 4.2 bank branches per 100,000 people, which far exceeded the average of poor countries at its level, close to or even surpassed Kenya, which has a per capita GDP of nearly $1,500. I guess the only explanation for this is the result of south Africa's powerful banking sector expanding into the periphery.
Mobile operator basics
Mosan has 3 mobile operators, local mcel, foreign vodacom (South African vodacom investment) and movitel (Vietnam telecom investment), 3 rankings I am a bit unclear, because the different materials are completely different, from the official data of the Mozambican Ministry of Communications, movitel as a rising star is far ahead, with 9.25 million users, accounting for 50% of the market share; but if you look at the gsma report, which is still mcel is the 1st, It has 7.5 million users. We are still based on the government official, in my analysis methodology, if there is a conflict between several parties, I will think that the following credibility is decreasing, the company's weekly report > government data > consulting companies > private data, I will adhere to this basic principle, unless there are multiple data sources do not support.
From the perspective of mobile penetration, Mosan has 19.2 million mobile users, and the penetration rate has reached 67%, which is also much higher than the motor of the same per capita GDP, which I personally believe is also caused by the different acceptance of information and technology by the neighboring countries of large countries and overseas islands.
Mobile payment related information
There are only two mobile money operators in this market, MCEL and Vodacom; in fact, Moissan Mcel introduced mobile money in Moissan in 2011, enabling an independent brand called Mkesh; vodacom also introduced m-pesa in 2013, it should be said that everyone is on a par. There is news that movtel plans to introduce its own mobile money in 17 years, but 17 years are almost over, and there is no news.
Mobile payments are under the jurisdiction of the central bank in Moçan, but the central bank's report on the field of payments is extremely simple, does not distinguish between specific mobile money operators, and has only one total: as of August 2017, there were 2.34 million mobile money users. No, that's all, and I don't know if it's a registered user or an active user. If you follow this data, divided by the number of 19.2 million mobile users, the penetration rate of this mobile money is only 12.2%, which is too low, much lower than the motor, and it is extremely abnormal. There was actually news to borrow mcel's statement in March 2016 that mcel's mkesh had 2 million activated users and vodacom had 1 million activations. Another newsfeed said that in March 2016, MCEL's mkesh had a total of 3.135 million registered users, but only 600,000 were activated.
So specifically how many mobile money active users there are in total in real Mosan, no one has said it clearly, I think it's between 2 million and 3 million.
When I tried to check the specific data of Mkesh and M-pesa, I found that the official websites of MCEL and Vodacom had their special financial reports for the 16 fiscal years, and these two companies did not even have their own financial reports, and even made financial reports specifically for the mobile money business, which is estimated to be a requirement of the government.
But... Can the earnings report of Mkesh be called a financial report? In addition to listing how much money was lost, there was no other information, the number of users did not, the transaction amount was not, and the most important thing was that a scanned copy of the Portuguese financial report was uploaded, and I think Google Translate was not successful.
Fortunately, vodacom m-pesa's Portuguese earnings report pdf can at least be translated.
The number of M-PESA's 30-day active users grew by 209% in 16 years to 1.803 million. Assuming that this data is true, the government's 2.34 million activations are also true, then mkesh is 540,000 activations, then this is the same as the previous news that only 600,000 activations. If so, the Moissan market is again the vodacom m-pesa market.
Its financial report also writes that each user has an activity level of 15.54 times, what is this concept, to know that the benchmark Kenya safaricom financial report said that they only have 10 times, I seriously doubt that their actual statistical caliber is inconsistent, otherwise it is difficult to explain this number.
Its revenue rose from 100 million metalogies to nearly 700 million (about 11.5 million US dollars), but at the same time ebitda is still expanding, indicating that it continues to lose money, but there are signs of improvement, of course, we think that his idea of losing small money and making big money is commendable.
summary
Although due to the language problem, the data I searched for is also this, but we can also see that in the Mosan market, although mobile money has been doing for several years, that is, from 16 years to start rapid growth, compared to other countries and its entire number of mobile users are low, there is still a large room for growth in the future. With the development of mobile money, e-commerce and related industries will also be promoted to develop rapidly.
The geographical location and natural resources of Mozambique also determine that the country has great development potential and belongs to the long-term optimistic market. At present, its overall per capita GDP is low, and if the growth rate returns to the level of 6%-8%, the future is very promising.
All of the above information is googled, and strive to find a chance to go to Mosan for a business trip in 18 years, to go on a field trip and verify the above information.
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