在全英草地網球俱樂部舉行的溫布爾登網球錦标賽今天開打, 全球網迷們又開始關注這一網球界盛事。
穆雷會在兩周後繼續保住溫網冠軍嗎？納達爾繼法國網球公開賽男單冠軍後，或許再度摘下溫網桂冠？小威能捧下她的第六個溫網冠軍獎杯嗎？或是莎拉波娃會将在羅蘭·加羅勝利的運氣帶到倫敦？
我們将在未來兩周内尋找這些問題的答案，同時, 所有溫網赢家也将為全球網迷們提供身臨其境的觀賽體驗, 不論你在地球的那個角落都能體驗到這一網球盛宴。
而這所有的一切都要歸功于雲技術。
溫網錦标賽的運作是基于ibm的雲基礎架構之上。溫網依賴于ibm根據技術需求, 流量模式, 比賽日程，以及社交媒體趨勢上顯示的球員的人氣的分析來動态地配置設定資源。該錦标賽還使用資料分析來分析每一場比賽并計算資源，由此溫網即可以提高效率，控制成本，同時也可以為球迷提供更好的觀賽體驗。
ibm與全英草地網球俱樂部合作25周年之際, 我們來看看 2014年的溫網又有哪些新的看點：
1.帶給溫網球迷的全新設計的互動式移動體驗：2014年，ibm和全英草地網球俱樂部已經重新設計改變了溫網在iphone，android和ipad上的應用程式，新的應用程式視覺上引人入勝，使人身臨其境，并且加強了個性化和溫網社交體驗。該設計提供覆寫所有三個平台的全面移動解決方案，使得球迷更容易獲得現場比分，結果，新聞，直播部落格，照片，視訊直播和廣播，視訊集錦等等。不論球迷位于何處，他們都可以通過他們的智能手機，平闆電腦，個人電腦以及其他裝置連接配接到溫布爾登球場的比賽現場 - 給球迷們提供了僅次于親臨現場的美好體驗。
2. 加強ibm slamtracker：2014年，slamtracker也進行了重新設計和簡化，采用了鼓勵球迷參與的新界面，并動态傳送球迷的見解。 slamtracker是一個可以提供多重資訊的溫布爾登資料統計牌，利用曆史和實時的資料來提升球迷對比賽的深度體驗，就好像球迷作為教練和球員在一個小房間的感覺一樣。slamtracker “keys to the match”是使用預測分析本場比賽的有可能會影響球員三個關鍵名額，如基于球員一發成功率的預測得分點，這些都備受球迷喜愛。
3．溫布爾登社交指揮中心：基于ibm的softlayer雲技術，通過幫助溫布爾登内容團隊，了解球迷們的需求并對這些需求做出實時回應，2014年溫網錦标賽的新社交指揮中心将大大提升球迷對數字平台的體驗。社交指揮中心将對目前以及未來不斷變化的那些發生在場内和場外的社交媒體對話提供深入見解。這些見解不僅幫助提供資訊，還提供了令人信服而獨特的内容，值得分享，以吸引球迷回到溫布爾登的數字頻道，并且提供給球迷更好的看球體驗。
基于雲的預測分析
在溫布爾登兩周賽事期間，全英草地網球俱樂部變成了一個大規模資料渴求的環境，必須暢通無阻地擷取準确的、不斷變化的賽事内容，以滿足千百萬網球迷的需求。在2013年的溫網錦标賽期間，官網wimbledon.com共計有超過1900萬的獨立通路者，以及約4.3億的頁面浏覽量。以任何一種标準來算的話這都是大資料，尤其是對于一個一年中有50個星期隻不過是倫敦西南部一個不太起眼的網球俱樂部而言。每年賽事期間，我們幫助溫網擴大其基礎設施以滿足賽事需求，之後又縮減規模以支援接下來的聯賽的正常運作。
這類技術也可用于那些有季節性高峰需求的機構，比如零售店和旅遊公司等。
溫網讓我們有機會向世界展現如何從多源資料中實時分析以提高球迷的觀賽體驗。我們通過分析關鍵統計資料，可以推斷球員需要從哪方面提升來提高打赢競争對手的機會。這類我們用以給網球迷，球員，教練，媒體和體育賽事的組織者提供見解的分析技術，同樣也可以用來監測早産病房中的嬰兒，幫助警察局預防犯罪，增強金融服務公司在提高客戶服務方面的運用等。
我們通過使用社交媒體來實時了解球迷，可以更好地管理溫網的數字展現以及人們如何對其品牌的認知。我們其他行業的客戶也可以通過這類技術來提高他們客戶體驗，并幫助他們挖掘新的市場機會。
tennis fansfrom around the world will tune in starting today to watch the the championshipsbegin at the all england lawn tennis club.
will andymurray win back-to-back wimbledon titles atthe end of the fortnight? or will rafael nadal follow up his french open men’ssingles title with a wimbledon win? willserena williams add a sixth wimbledon trophyto her collection? or will maria sharapova use the momentum from winning atroland garos to prevail in south west london?
we’ll findout over the next two weeks who the winners are while helping to provide animmersive experience for tennis fans–no matter where they are in the world.
all thanksto the cloud.
the wimbledonchampionships operate on an ibm cloudinfrastructure.wimbledon also relies on ibm analytics to dynamicallyallocate resources based on technical needs, traffic patterns, and matchschedules, as well as the players’ popularity as seen in social media trends.the championships also use data analytics to analyze match play, as well as thecomputing resources, so wimbledon can increaseefficiency and control costs while providing a better fan experience.
here’swhat’s new at wimbledon in 2014, the 25thanniversary of ibm’s partnership with the all england lawn tennis club:
1. aredesigned interactive mobile experience for wimbledon fans:ibm and the all england lawn tennis club have refreshed and transformed theofficial wimbledon iphone, android and ipad apps for 2014. the result is avisually engaging, immersive, personalized and socialwimbledon experience. the designs deliver comprehensive mobilecoverage across all three platforms, as well as easier access to live scores,results, news, live blog, photos, live video and radio, video highlights andmuch more. no matter where they are located, fans can connect to the action onthe wimbledon courts via their smartphones,tablets, pcs and other devices — providing the next best thing to being there.
2. enhancedibm slamtracker: for 2014, slamtracker has beenredesigned and simplified, featuring a new interface that encourages engagementand dynamically delivers insights to wimbledon fans. slamtracker is amultifaceted feature of wimbledon’s digitalpresence, which takes advantage of historical and real-time data to add depth toexperiencing the championships, as if a fan were a coach in the room with theplayer. slamtracker’s “keys to the match” uses predictive analytics to offer“fan friendly” insights about a match by identifying three performanceindicators for any head-to-head match that are likely to affect a player’sperformance, such as the percentage of points needed to be won on a player’sfirst serves based upon their history.
3. wimbledon social command centre: powered by ibm softlayer cloud technology,the new social command centre at the championships 2014 will boost the fans’experiences on digital platforms by helping the wimbledon content team tounderstand their needs and allow them to respond to them in real-time. thesocial command centre will deliver insights into current and evolving socialmedia conversations taking place on and off the court. this insight will notonly help to inform, but also provide compelling and unique content, worthy ofsharing, to draw people back into wimbledon’s digital channels and to deliver abetter fan experience.
cloud-basedpredictive analytics
during thewimbledon fortnight, the all england lawn tennis club transforms into amassive, data-hungry environment, which demands unhindered access to accurateand constantly changing content to serve the demands of millions of tennisfans. during the championships in 2013, there were more than 19 million uniquevisitors and about 430 million page views ofwimbledon.com.this is large by any standards, especially for a business that for 50 weeks ofthe year is a modest tennis club in south west london. each year, we help wimbledon expand its infrastructure to meet these demandsand then scale back to support regular operations following the tournament.
the samekind of technology can be used by organisations such as retailers and travelcompanies who experience peaks in seasonal demand.
wimbledonallows us to show to the world how analyzingdata in real time from multiple sources can enhancethe fan experience. we can identify the keys statistics for what players needto do to improve their chances of winning against a specific opponent. the samekind of analytics technologies that we use to deliver insights to tennis fans,players, coaches, media and sports event organisers are also being used tomonitor babies in prenatal wards, help police departments prevent crime andenable financial services firms to improve customer service.
by usingsocial media to understand the fan, their customer, in real time, we enable wimbledon to better manage its digital presence and howits brand is perceived. our clients across other industries can do the same toimprove their customers’ experiences and help develop new market opportunities.
原文釋出時間為：2014-07-07
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