OpenJaw解決方案研究

OpenJaw的Airline solution首先強調的是ancillaries和dynamic Packing，幫忙航空公司為旅客提供更多的選擇，同時提供更多對于旅客偏好，銷售的影響。然後是IBE，在這裡OpenJaw在Shopping上隻支援FlightShop，在預定環節上支援并不支援。 The xDistributor Platform Flight Shopping capabilities include:

1. Fast and accurate “flexible dates” search with branded (Fare Family) calendar and other displays
2. Fares pricing – full Fares and Rules implementation (ATPCO)
3. Worldwide, multi-carrier availability
4. Taxes (IATA) and surcharge calculation, schedule updates (OAG)
5. Branded Fare Family offering without a need to update millions of fares
6. Flight Up Sell (Fare Family and Cabin)
7. Multiple flight display options

IBE作為前端支援系統，實作了航空公司産品的整個銷售流程，擁有自己的訂單系統。如果我們要實作directlink，則必須要把ibe上的所有内容下 沉到，也就是ibe上沒有獨立de訂單系統，所有訂單的資訊必須同步儲存在ebuild中，讓IBE隻負責和周邊系統進行互動和頁面展示功能。我們看看 OpenJaw的IBE産品的feature， Fully integrated internet booking engine for airlines INDEPENDENT – COMPREHENSIVE – COMPETITIVE The OpenJaw xDistributor Platform offers a complete end-to-end Flight Booking Engine solution that includes -

1. Shopping
2. Cross sell and Upsell of Ground Ancillaries (Hotels, Cars and Events)
3. Booking
4. Payment
5. Fulfilment
6. Post Booking Servicing
7. Flight Shopping

With the xDistributor Platform all aspects of flight shopping are fully supported without making expensive calls to a Global Distribution System (GDS). This advanced IBE provides airlines with full control, major cost reductions, improved yield and effective brand promotion. The xDistributor Platform Flight Shopping capabilities include: Fast and accurate “flexible dates” search with branded (Fare Family) calendar and other displays Fares pricing – full Fares and Rules implementation (ATPCO) Worldwide, multi-carrier availability Taxes (IATA) and surcharge calculation, schedule updates (OAG) Branded Fare Family offering without a need to update millions of fares Flight Up Sell (Fare Family and Cabin) Multiple flight display options Flight Booking Supports any airline reservation system with our set of ready to use, plug-in connectors. Additional reservation hosts can be easily added. OpenJaw’s independent IBE reduces the risk of reservation system migration, future proofing your sales platform. Key Benefits: Quick Time to Market for introducing new/distinctive shopping features. No dependency on old legacy systems Major cost savings on GDS charges for search and pricing queries Fast and responsive flight calendar displays Improved load factors (fill more seats) and better overall yield Introduce Fare Families without the need to re-file millions of fares or modify the Res/PSS, fare filing or ticketing systems Create and manage Fare Families through the Booking Engine Additional up sell revenue from Fare Families and Cabin up sell features Improved customer confidence and satisfaction by displaying key fare terms and conditions upfront and in a user friendly format Compliance with regulations concerning total price and operating carrier disclosure upfront Readily adapts to meet different payment model requirements (from standard PSP integration for credit cards to direct bank transfers, offline pay-later, pay-local options).

OpenJaw對外接口的選擇上，它們選擇了OpenTravel的API标準，從文檔上看它會同步順序搜尋供應商系統，不過也有内部的Cache。它們的xdistributor就是規則引擎，很強大，能做加減乘除，我們要做的話需要很長的時間。 對于API接口标準這塊，我們是follow航空公司的OpenAxis，還是OpenTravel的标準，也是很沖突。曾經看過一篇文章，講的是OpenAxis的出現就是因為航空公司對OpenTravel響應速度不滿意，從 FareLogix把接口拿過來，成立的OpenAxis。我們目前選擇了OpenTravel，在B2B網站上用感覺缺少對Ticket的很好的支援，不如OpenAxis，但是OpenAxis對非航打包支援的不好！有跑題了，偏技術了：） xDistributor Manage and aggregate inventory from multiple Air, Car, Hotel and other travel sources using the industry’s most advanced XML standards based technology. Simultaneous or sequential search against supplier systems to gather inventory for package building. Gather Inventory from systems including: Global Distribution Systems Local Inventory Systems Supplier Direct Connects Intermediaries (Hotel Switches etc.) xDistributor provides a single OpenTravel™ Alliance XML interface for each travel vertical. In addition, xDistributor allows package rules to be built to support multiple dynamic and pre-built package models These rules control operations including: Package Type – decide which component types the package should contain. For example, certain packages may not require a rental car. Fly-drive packages may not include accommodation. Pre-built packages may check availability of specified individual components to determine if the complete package can be offered. Build Order – decide whether the package should be built Air first, Accommodation first, or search for all components in parallel. Further ordering rules may be implemented for each vertical e.g. search for charter flights first, if none available then check scheduled flights. Combination Rules - Validate which components should be grouped together. Price Adjustment – apply markups or discounts to individual components or to the whole package. Fixed amounts or percentages can be used. Convert fixed prices to supplements based on a base package price. Currency Conversion – convert components in different currencies to a single currency. Filtering – remove package options that may not meet margin requirement rules, or other quality assurance rules. Sorting – sort package options to prioritize certain packages, based on margin or other criteria. xRez xRez delivers the future technology platform for building highly effective travel websites. The combination of XML based architecture, advanced customer-centric features and unrivalled flexibility provides a platform to grow your business and adapt quickly to changing market requirements. Display Formats – xRez supports multiple display formats to support different types of website and different types of packages. These display formats can include: Fixed Price -display a complete package at a fixed price. Allow the customer to replace components with alternate options, which may involve an additional charge. Combination Price - display individual component prices. Allow the customer to choose one component from each category to produce their package. Cross-Sell -If a customer purchases a flight on the website, offer them hotel and/or car options at their destination for their travel dates. In addition, discounts can be highlighted by showing the full price plus the discounted price for each component or the full package. OpenJaw的賣點就是交叉銷售，規則引擎我們認為是技術，不是業務。OpenJaw的交叉銷售就是根據航班的時間和地點實時地來進行計算 Ancillary Revenues: Hotel, Car & Insurance Sales This allows you to go beyond simple affiliate links (“click here for hotels”) and offer real time availability and prices matching the air itinerary by date and location, a technique shown to dramatically improve cross sell rates. Branded to your site’s look and feel, xRez enables you to cross sell car, hotel, insurance, transfers, events and destination activities either during or after the main air sales flow. At simplest level, cross links to packages and cross sell are used. Support is also available to integrate deep linking, embedded frames and web services. 酒店這塊，OpenJaw的能力有點像Qunar，它能夠并行發送多個請求到不同的酒店供應商，根據條件過濾出使用者希望的。同時他自己也有一個本地内容資料庫，存放酒店的描述資訊。 xDistributor Manage and aggregate inventory from multiple Hotel inventory sources using the industry’s most advanced XML standards based technology. Simultaneous search against systems including: Hotel Switches Global Distribution Systems Hotel CRS’s Hotel websites xDistributor provides a single OpenTravel™ Alliance XML interface to any combination of these systems. OpenJaw’s advanced business rules engine controls which suppliers receive particular requests, how the responses are aggregated and other business logic functions including sorting, filtering, removing duplicates, applying markups or discounts. xDistributor provides the capability to ‘burst’ multiple requests in parallel against each supplier system, with business rules determining the options in each request. This allows large amounts of data to be gathered to support availability checking for multiple properties, or to drive additional search requests when too few hotels are found for the users exact search criteria. Content Database In many cases, a local database containing hotel location and descriptive information is desirable for advanced search and content management purposes. Most hotel switches and many other providers allow downloading of descriptive content for their supported hotels. This allows the website owner to manage and update hotel information to ensure consistent display of content from multiple sources, translate data where required and allow searching and filtering of hotels based on any content in the database.

An OTA XML interface for searching and retrieving descriptive content from the database is provided. OTA這塊，OpenJaw提出了兩個比較有意思的概念，double PNR，Supper PNR，另外就是動态打包概念的詳細說明，實時擷取+實時規則計算=單一不透明的價格 Combined one-way (double PNR) flight searching – including combined GDS and Low Cost Airline itineraries Dynamic Packaging OpenJaw’s Dynamic Packaging enables the sourcing, packaging and pricing of multiple supplier inventory components in real time based on business rules. Dynamic Packaging allows you to bundle multiple products into packages with a single opaque price. Dynamic availability and pricing through direct connects with dynamic rules based bundling provides strong revenue opportunities and positive cash flow potential by providing access to very competitive pre-pay and packaging rates from airlines and ground product suppliers. Destination products such as Transfers, Car Rental, Activities and Event Tickets can be added to a package to further increase revenue and margin. Standard Features Other standard features of OpenJaw’s Online Travel Agency solutions include: Full multi-lingual support including double byte character sets Customer profile support Shopping cart with single payment checkout Super PNR database to link all itinerary components Support for multiple payment systems and payment types including 3D Secure；

原文位址：http://blog.sina.com.cn/s/blog_4404742f0100y701.html