【Hard issues on creating new business】
by Armstrong He, founder of Guojin Ahoova Software Technology Co., Ltd.
前些天，有英國友人在郵件裡面問我這麼多年來國津科技創業的感受，于是我就不假思索地很快寫了如下内容回複他：
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Hi, My Friend,
Thanks for your message! Regarding your query, surely I can share some of my true experiences with you, and hopefully the statement below can be helpful somehow.
When you startup your own business and found a new company,
1. You may have no marketing and sales experience before, if you have been quite technical, but you need to be the first and biggest salesman;
2. You may have no experience to be top management at all, but you always need to make key decisions without too much hesitation, even while you have very limited info or evidence to support your idea.
3. You may have very limited resources like funding and workforce, but you need to build the team effectively;
4. You may not know how to cooperate with a bank for financial support;
5. You may have to worry about company cash flow from time to time before the business is in the right track.
6. You know you have weaknesses but you have to make sure your weaknesses will not make big failures;
7. You might be judged as too young or too old to make the business;
8. You may have to trust and cooperate with a stranger as a teammate, and possibly be tricked by him;
9. You may not know where and how to recruit right people, and You may employ very wrong person for some key positions;
10. You may work very hard to develop your product with very limited workforce, but not very sure how the market will respond;
11. You may find astonishing and disgusting case of being infringed upon your intellectual property by another company, and have to take actions.
12. You may have to write articles for the website and design the product logo, interview the candidates, provide induction or orientation for new staff, and do a lot of miscellaneous jobs by yourself;
13. You may need to learn new tools quickly;
14. You may need to travel very much more, and work hard lonely on the trips;
15. You may make leadership mistakes which may cost high prices;
16. You may lose a customer unexpectedly without knowing exactly why;
17. You may face criticism from your family or friends as they don’t truly know about your business and product;
18. You may not be very sure when you should strictly stick to the rule, and when you should be a little bit flexible;
19. You may get no external investment at all for a very long time due to all sorts of reasons, for instance, your business might be judged “not fast growing” by some so-called “VC”, or you don’t even know that you actually need no investment at all;
Furthermore, finally what is very crucial is, despite all those hard issues above, you can make mistakes, but you can never make fatal mistake or serial huge mistakes that will cause total business failure.
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But, if you keep your strong will with persistence, insistence and resilience all the time, and finally manage to overcome all those problems above, you will find your own right approach, and get the business on the right track, even by very long-time hard effort. Then I promise you, you will find that’s one sort of the biggest happiness in the whole world! The pains haven’t killed you, and have made you stronger!
You need to keep learning, even from mistakes, failures and lessons, keep reading good books, control your emotions, and always keep humble.
You have to think ahead, not only in strategic level, but also in operational level, as thinking ahead leads to a shining future! just like what the song 《When can I see you again》says:
“Switch on the sky, and the stars glow for you;
Go see the world 'cause it's all so brand new;
Don't close your eyes 'cause your future's ready to shine;
It's just a matter of time before we learn how to fly.”
Sincerely,
Armstrong He
【附錄】
[Season’s Song by Servitech]
What is so gorgeous?
With people that we love,
We need to focus.
For the special season,
Family food is delicious;
Other than enjoy good music,
We write a poem for good purpose.
What is so tasty today?
Steamed salmon is on the plate.
Why does Ahoova Team celebrate?
'Cause good luck is never late;
Why can we always be happy?
'Cause poetry time has no template.
（ITSS，ITIL，IT運維，IT服務管理，IS020000，BSM，ITIL落地）