1.簡單:你推廣信的語言一定要簡練,不要羅裡羅嗦.因為很多外國商人沒有多少耐心,如果你的第一封推廣信無比冗長用詞深奧,他們根本不會讀下去,其結果是往往當作垃圾郵件處理了.
2.專業:在郵件中一定要表明你們是專業的公司,擁有專業的産品和專業的銷售及售後人員,你寫的郵件簡單并不是也要你一并把你的專業和基本的禮儀也省略掉了,在郵件的末尾一定要附上你詳細的聯系方式，包括你的姓名、職位、公司名、電話、傳真、E-mail位址、網址和公司位址等資訊内容，給對方一個很正規的印象.
3.恰當:恰當其實是最不容易的!買家總希望和精通産品的人打交道，如果你在寫第一封推廣信時就錯誤百出，一看就是外行，買家會認為你不是真正的生産廠家，或者對産品并不熟悉，很可能就一去不回.這也是在文章開始我為什麼會強調寫郵件前對客戶背景的了解和對客戶的分析的重要性,因為如果你對這個客戶一點都不了解,寫出的推廣信很可能就是言之無物.
4.清晰:一定要充分利用電子郵件傳遞圖檔的優勢，這樣更能說明問題，同時也可以降低成本,圖文并茂的效果會比單純語言喋喋不休來得更直接.另外,發出郵件之前，要仔細的再檢查一下，有無拼寫或文法錯誤，盡量把可能給别人的不良印象減到最小.清晰明了才是一封成功的郵件.
另外還有一點,在第一封推廣信發出後,不斷的細緻跟蹤客戶也很重要,即使客戶現在沒有購買的意向,但是因為你經常跟蹤往返,客戶會對你有很深的印象,一旦他有購買同類産品的需求會的一時間想到你,而且就算客戶沒有意向購買,他也會推薦給他的朋友。
1. Easy: Your letter to promote the language must be concise, not wordy Rory. Because a lot of foreign businessmen do not have much patience, if you promote the first letter very lengthy letter esoteric terminology, they simply will not read, the results are often dealt with as spam.
2. Professional: in the message must indicate that you are a professional pany with professional products and professional sales and after-sales staff, you write the e-mail is not easy to put you together with your professional and basic courtesy are also omitted lost in the mail must be attached at the end of your contact details, including your name, position, pany name, phone, fax, E-mail address, URL and pany address information content, give each other a very formal impression.
3. Appropriate: in fact the most appropriate not easy! Buyers want good products and people to deal with, if you write the first letter of closure when it made many mistakes in the promotion, one look is layman, buyers will think you are not real manufacturer, or not familiar with the product, it may be gone. This is the beginning of my article Why Writing messages emphasize the background of clients before the understanding and analysis of the importance of customers, because if you are on the client is not know, write a letter of promotion is very likely amounts.
4. Clear: we must make full use of the advantages of e-mail transmission of images, so better able to explain the problem, but can also reduce costs, with the aid of diagrams the effect of the language than simple chatter more directly. In addition, messages sent before, it is necessary to carefully check about whether or not the spelling or grammar errors, put as much as possible may give others a bad impression to minimize. clarity of the message is a success.
There is also that in the first letter promotion letter is issued, the constant and careful tracking of customers is also very important, even if customers do not have intention to buy, but because you are from the regular track, customers would have impressed you, once he purchase similar products have demand for the one time thought of you, but even if the customer does not have intention to buy, he would remend to his friend.