BYD released a pickup truck in Mexico called "Shark"

Xiaoxiang Morning News

2024-05-15 19:59Posted on the official account of Hunan Xiaoxiang Morning News

BYD's first pickup truck is here, and it's no surprise that it's a new energy model. Interestingly, this new segmented model, BYD put it on the market in Mexico, North America.

On May 14, BYD's first pickup truck, BYD SHARK, was launched in Mexico City. BYD SHARK is positioned as a new energy luxury smart pickup truck, equipped with DMO super hybrid off-road platform, priced at 969,800 Mexican pesos (equivalent to about 416,000 yuan).

BYD's first new overseas car

From the point of view of appearance, BYD SHARK has the largest body size in its class, and the shape is both agile and domineering, changing the dull design of traditional pickup trucks, and combining technological avant-garde and wild power.

As a model born in the BYD family, new energy is of course the basic attribute of BYD SHARK. At the same time, as a multi-functional model, the BYD SHARK applies the DMO platform of the BYD family. It combines hard-core off-road performance and safety, with comfort and low energy consumption comparable to that of an SUV. This technology is the first to integrate a new hybrid non-load-bearing architecture, the world's first longitudinal EHS drive assembly, CTC battery-chassis integration technology, front and rear double wishbone independent suspension and pickup-specific rear-wheel drive assembly, ensuring both performance and comfort.

Isn't it familiar, this is the technology platform that Equation Leopard Leopard 5 carries. Therefore, the performance of BYD SHARK is naturally very good. The BYD SHARK has a maximum power output of more than 430 hp and an acceleration time of 5.7 seconds, far exceeding that of other gasoline pickup trucks in the same class. As a super hybrid model, the BYD SHARK achieves ultra-long range with both gasoline and electric power modes. It has a combined range of 840 km under NEDC mode and 100 km of pure electric range, making it easy to commute and travel long distances in the city.

Thanks to the DMO platform, BYD SHARK has gotten rid of the traditional pickup truck model "Oil Tiger". The BYD SHARK NEDC has a combined fuel consumption of 7.5L/100km, which is 40% more fuel-efficient than that of similar fuel pickup trucks.

The DMO platform also brings an advantage to BYD SHARK, with the CTC battery chassis integration technology, the battery is not only an energy body, but also a structural part, which not only ensures the safety of the battery, but also improves the safety of the whole vehicle. The torsional rigidity of the body has been increased by 22%, significantly enhancing the vehicle's handling and stability.

One of the biggest advantages of electrified pickup trucks is that they can be discharged. It greatly expands the daily use of the pickup truck, and can provide stronger expandability and later modification space.

New ideas for car companies to go overseas

In recent years, Chinese car companies have been increasing their thinking of going overseas, and BYD SHARK is also BYD's first overseas debut model. The reporter learned that the new car has not yet been listed in China, which also means that the new car will focus on overseas markets in the early stage.

At present, BYD's new energy vehicles have covered more than 80 countries and regions such as Japan, Germany, Australia, Brazil, and the United Arab Emirates. However, most of these models are BYD's mature models, that is to say, they have "rolled" out of the models in China.

Through the large-scale increase in the domestic market, many brands of new cars going overseas have a cost advantage. Even if you go to build a factory overseas, you are taking advantage of the reduction of parts and R&D costs. It is very rare for BYD to open a "new area" and a "new number" in the overseas market.

The new area opens a new number, which is related to the differentiation of different markets. Mexico's North American market is the world's leading automotive consumer trade zone, and the sales of pickup trucks in this huge automobile consumer market far exceed those of other countries and regions. At the same time, the best-selling pickup truck models in the North American market are generally known for their mighty, atmospheric and high configuration, and the fuel pickup trucks of domestic car companies have no advantage.

With the rapid development of new energy vehicles in China, more subdivided models, especially application platforms, have been developed. BYD has made use of the mature DMO platform to create a target market model like the BYD SHARK.

At a time when China's new energy vehicles are intensively going overseas, overseas factories have long been a well-known model. There are different trade zones in the world market, and choosing one place in the trade zone as the location of the factory can save the cost of overseas logistics and effectively use the trade agreement of the target market. For example, Chinese automakers have chosen Thailand to build factories in Southeast Asia, Hungary to expand the European market, Brazil to expand the South American market, and so on.

Finally, we are also more curious, this new marine creature called "BYD Shark", after returning to the domestic market, will it go to the ocean network to sell?

Xiaoxiang Morning News reporter Hu Xiong

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