A few days ago, the much-anticipated BYD SHARK was the first to be launched in Mexico, with a price of 99,980-969,800 pesos, about 390,000-420,000 yuan.
【The importance of the Mexican market】
This is BYD's first pickup truck, and the choice to be the first to be launched in Mexico is unexpected and reasonable.
First of all, because Mexico's road regulation is more complex, pickup truck models occupy a large share, and with the trend of environmental protection and low carbon, the local area is also accelerating the development of new energy, as a new energy pickup, BYD SHARK has an advantage.
In addition, BYD began to enter the Mexican market in March last year, launching pure electric and plug-in hybrid models, has established a certain influence, and is now preparing to build a factory, although there are many resistances, but BYD still attaches great importance to the Mexican market, of course, it is also the importance of the entire Latin American and global markets.
It is worth noting that it is not clear whether the BYD SHARK will be listed in China, if the domestic price, how much do you think the price is appropriate?
【BYD SHARK's product advantages】
The BYD SHARK is built on the DMO architecture and is on the same platform as the Leopard 5.
The length, width and height of the new car are 5457/1971/1925mm, and the wheelbase is 3260mm. The cargo box has a volume of 1450 liters and can carry items with a maximum weight of 835 kg. and provides a towing capacity of up to 2500 kg.
The interior of the car is equipped with a 10.25-inch full-LCD instrument cluster, a 12.8-inch adaptive rotating center display, and a 12-inch W-HUD head-up display.
It is powered by a 1.5T plug-in hybrid system, a longitudinal engine, and a dual-drive motor, with a comprehensive system power of 430 horsepower. The acceleration time to 100 km/h is 5.7 seconds. It adopts a non-load-bearing body structure, independent suspension of front and rear double wishbones, and is equipped with a virtual differential lock, which can intelligently distribute the front and rear torque according to the terrain, and provide three terrain modes: sand, mud and snow.
It adopts CTC battery-body integration technology and is equipped with lithium iron phosphate blade battery, with NEDC pure electric range of 100km, comprehensive range of 840km, fuel consumption of 7.5L, and support V2L external discharge.
[How is BYD SHARK's opponent]
As it stands, BYD SHARK's competitors in the local market include Toyota Hilux and Ford Ranger.
Among them, since its birth more than 50 years ago, Hilux has been sold in more than 180 countries and regions around the world, with sales of nearly 20 million units, and its quality, durability and reliability have been widely recognized. At the same time, it is also a frequent visitor to major gangster movies, and its popularity belongs to the TOP level.
As an old rival of Hilux, Ford Ranger was born in 1982 and has swept South America, Australia and other markets, with cumulative sales of more than 8 million units, and last year's annual sales in the Australian market surpassed Toyota Hilux, and the momentum is very strong. At present, this car is also sold in China, equipped with 2.3T displacement gasoline/diesel power, and the guide price is 145,800-268,800 yuan.
So, in the global truck market, Toyota and Ford do have an advantage. As a rookie in the pickup truck market, it is still very difficult for BYD to establish its authority overseas.
Of course, we should also see the optimistic side, that is, the friendliness of independent brands overseas is very high, and the new experience of new energy is also in line with the development trend, BYD has rewritten the domestic industry pattern, and its performance in overseas markets will also be unlimited, what do you think?