——The thinking innovation and spiritual transmission of "2022 Sichuan-Chongqing Spring Festival Gala"
Leng Wei Zhang Liping
The Spring Festival Gala is an artistic practice in which modern developed media forms are deeply integrated with Traditional Chinese festivals, and is an important carrier for the diversified aggregation of home-country feelings, traditional culture, media technology and public aesthetics. The Spring Festival Gala is also a mirror that records and shapes the times, showing the people's living conditions and spiritual outlook, and carries a distinct cultural connotation and the imprint of the times.
After years of creation, the "Spring Festival Gala IP" with hundreds of flowers in the mainland has its own characteristics and constantly innovates to meet the increasingly leaping aesthetic needs of the public. "2022 Sichuan-Chongqing Spring Festival Gala" is jointly organized by Chongqing Radio and Television Group (General Station) and Sichuan Radio and Television Station, the evening party relies on the profound Bashu culture, unique humanistic charm, standing in the vigorous sichuan-Chongqing land, full of vitality and vitality. The evening party vividly wrote about the nature of the landscape, folk culture and people's livelihood, and created a Spring Festival gala that brought together the advantages of "geography", "cultural edge" and "popularity".
Create the ultimate audio-visual, multi-form presentation of thick Bashu culture
A Spring Festival Gala that allows people to immerse themselves in it and can finally taste endlessly must take culture as the foundation, feelings as the bright color, and audio-visual as the medium to create a joyful atmosphere for the public and bring a beautiful experience. "2022 Sichuan-Chongqing Spring Festival Gala" is produced in the form of "main venue + location sub-venue + special shooting point". The sub-venues were set up in Chongqing Yongchuan District and Sichuan Tianfu New District, and special shooting points were set up in Chongqing's main city of Eighteen Ladders, Dazu District, Sichuan Gulin County, Langzhong City and other places. The majestic and beautiful Bashan Shushui can be seen from the bottom, and the splendid civilization imprints such as Dazu Stone Carvings, Langzhong Ancient City, and Sanxingdui stand in the middle, these scene designs contain the characteristic cultural tourism resources of Sichuan and Chongqing, and through the ultimate performance of audio-visual means, the evening party fully demonstrates the beautiful natural scenery and profound cultural heritage. The stage and lighting design of the party are novel, and the latest video technology and full-process visual quality management are used in large quantities, and recorded in 4K HD. Naked-eye 3D technology, XR extended reality technology and traditional cultural programs are integrated, helping Sichuan opera to "go out of the circle" and leading the audience to discover "new horizons", "Twin Flowers", "The World is Ours" and other programs, all of which create a wonderful experience that is within reach and immersive. The evening program also covers a variety of art forms such as song and dance, opera, and sketches, and programs such as "Sister Lives in Thirteen Villages", "Miao Zhai Song" and "Ayimo" are full of national characteristics and local cultural characteristics, bringing the audience a new audio-visual experience.
Bashu culture, like other excellent regional cultures, is an important part of the great Chinese culture. "2022 Sichuan-Chongqing Spring Festival Gala" fully demonstrated the strong influence, appeal and inheritance ability of Bashu culture, and the evening party once again proved the diversity and diversity of Chinese culture and strengthened cultural self-confidence through the ultimate film and television dissemination.
Create a landmark for the Spring Festival Gala and convey the development achievements of the twin cities from multiple perspectives
"2022 Sichuan-Chongqing Spring Festival Gala" is the first Spring Festival Gala held by radio and television institutions in Sichuan and Chongqing to implement the new development concept and help the integrated development of Sichuan and Chongqing under the national strategic background of the construction of the twin-city economic circle in Chengdu and Chongqing. Focusing on the theme of "the construction of the twin-city economic circle in the Chengdu-Chongqing area", with the main line of "singing the tale of two cities and jointly building an economic circle", the green ecological achievements, cultural tourism promotion achievements, rural revitalization achievements, beautiful life achievements, and economic take-off achievements of the development of the Sichuan-Chongqing Twin Cities were displayed in detail through multi-type programs, multi-reality linkage, multi-perspective display, etc.
The Spring Festival Gala is a collective party created by the media for the public, and has now become an important cultural ceremony, in which the 2022 Sichuan-Chongqing Spring Festival Gala successfully deepens the "behavior gathering" of the audience watching the party into an inner "spiritual connection". The evening party used rich literary and artistic programs, warm interactive forms, and exquisite audio-visual language to create a festive, peaceful, and enterprising festival atmosphere for the audience, and fully expressed the strong determination and optimistic, open and inclusive spiritual outlook of the people of Sichuan and Chongqing to implement General Secretary Yin Yin's instructions on the land of Bashu under the guidance of the "two centers and two places" strategy.
Nowadays, in the colorful aesthetic field constructed by multiple media, the breakthrough innovation threshold of the Spring Festival Gala is increasing day by day, and the "2022 Sichuan-Chongqing Spring Festival Gala" can stand out and create a new landmark for the Spring Festival Gala in the fierce competition, which is not easy, behind this is the result of the joint action of economic power, cultural power, innovation and influence.
Write a beautiful life, celebrate the New Year and depict the take-off of Sichuan and Chongqing
As the most grand traditional festival in the mainland, the Spring Festival carries a rich historical and cultural heritage, and also condenses the feelings and expectations of the Chinese people. The Spring Festival Gala uses imaging, artistic and popular literary and artistic expressions to gather the people of the whole country and create a festival carnival. "2022 Sichuan-Chongqing Spring Festival Gala" is intentional, creative, full of affection, full of emotion, fully interprets the proposition of "life is beautiful", and shows the beauty of festivals, folklore and life.
The beauty of daily life is often reflected in the beauty of an atmosphere, and the 2022 Sichuan-Chongqing Spring Festival Gala uses advanced media technology to create exquisite visual effects, deeply rooted in the splendid civilization of the Bashu region, based on the take-off year of the Sichuan-Chongqing region in the new era, creating a strong and full aesthetic atmosphere, cultural atmosphere and spiritual atmosphere. The fiery Sichuan-Chongqing hot pot in the party churned with a happy life of red and red. The innovatively arranged programs such as "A Tale of Two Cities", "Sichuan-Chongqing Family", and the sketch "Teasing is Comfortable" vividly depict the leaps and turns of real life, show the new achievements of the coordinated development of Sichuan and Chongqing, and paint a new picture of the people's beautiful life.
"2022 Sichuan-Chongqing Spring Festival Gala" reveals the beautiful state of "Sichuan-Chongqing Family Affinity, Happy and Happy Year" in the Sichuan-Chongqing region with the same origin of culture, historical pulse, geographical domain and economy. The evening party used artistic innovation to implement cultural cohesion, cultural self-confidence, national unity and individual belonging, which injected new ideas and added new vitality to the film and television dissemination of Spring Festival culture.
(Leng Wei is the Secretary-General and Researcher of the World Media Research Center of the Institute of Journalism and Communication of the Chinese Academy of Social Sciences; Zhang Liping is the Special Researcher of the Innovation and Research Base of the World Media Research Center of the Institute of Journalism and Communication of the Chinese Academy of Social Sciences)
Source: Guangming Network