贾跃亭，彻底凉凉

以下文章来源于财经三分钟，作者杨瑞

法拉第未来再收退市警告，贾跃亭造车梦一朝破碎。

作者：杨瑞

来源：财经三分钟（ID：qgq1818）

不出意外，贾跃亭这次应该是真的扛不住了。

近日，贾跃亭造车的公司主体法拉第未来对外发布公告声称公司再次收到关于退市或不符合继续上市的通知。根据要求，法拉第未来需要在2024年6月25日之前需要将股价连续至少10天提高到一美元以上，否则就会退市。

截止到目前，法拉第未来最新股价只有0.23美元，相较于巅峰时期暴跌高达99.99%。

▲图源：百度股市通

尽管如此，被人调侃多年下周回国的贾跃亭仍然对外公开表示：“自己做出了很多努力，公司也达成了一个又一个里程碑，公司市值和股价遭遇至暗时刻，感到无比痛心和失望”。

细想下来，贾跃亭落得如今的局面，又怪得了谁呢？

01

贾跃亭，扛不住了

新能源汽车折腾了近10年，贾跃亭仍然在为梦想窒息。

公开资料显示，在今年3月法拉第未来首次对外宣布将会正式启动生产FF 91量产车型，贾跃亭本人也亮相了加州工厂现场，发出了“为梦想窒息9年，终于迎来巅峰时刻”的感叹。

8月中旬，法拉第未来对外发布公开信息表示已经正式交付首辆FF 91汽车，外界一度认为被调侃多年的贾跃亭和他的汽车梦终于要步入正轨，没想到至此便又没有了动静。

有数据显示，法拉第未来造车整整9年时间最终只交付了7辆汽车，和很多车企停留在PPT造车阶段几乎没有本质上的差别。

值得一提的是，造车近10年以来，法拉第未来直到2023年第三季度才开始实现营收。只可惜当季度汽车销售收入55.1万美元，但同期净亏损却高达7800万美元。

后来再有贾跃亭的消息则是11月初其本人和乐视控股新增了一条被执行人信息，执行标的1.5亿，原因是借款合同纠纷。不需要多想，大概率是贾老板欠钱不还。

更早之前还被曝出过乐视虚假陈述案，贾跃亭承担连带责任，需要给股东们赔偿高达20亿资金。

除此之外，还包括贾跃亭被列为失信被执行人、限制高消费等，负面传闻几乎从不间断。结合天眼查数据来看，贾跃亭名下被执行次数为64次，累计金额高达330亿。

▲图源：天眼查

直到现在，卖出可怜的几台汽车完全无法扭转法拉第未来的困境，所剩无几的股价也让公司未来的发展之路变得更加艰难。

有趣的是，在去年11月底法拉第未来曾在中东开了一场战略发布会，同时还和阿布扎比投资办公室合作设立研发中心等。

现在来看，不过是垂死挣扎罢了。

02

忽悠多年，为何能融资不断？

很多人都比较好奇，明明贾跃亭已经被扣上了“中国第一大忽悠”的帽子，为什么造车多年仍然能够持续获得融资呢？

首先是乐视网的成功，奠定了后来“折腾”新能源汽车的基础。

2004年贾跃亭出资4500万创立了乐视网，强势杀入视频领域。和其他竞争对手不同，贾跃亭从一开始就坚定走影视版权收购之路，包括在相关政策出台前以较低价格拿下了不少优质版权。

最知名的案例莫过于2000万收购《甄嬛传》网络版权，虽然曾在2018年因公司经营困难将版权分销给优酷，然而靠着《甄嬛传》等养老剧居高不下的热度，每年都能够给乐视网创造千万元上下的收益，称得上一本万利。

▲图源：乐视视频官方微博

2010年乐视网成功上市，巅峰时期市值超过2000亿元，成为整个创业板块中市值最高的公司。凭借在资本市场的亮眼表现乐视开始疯狂跨界，连续进入手机、电视、电影等多个赛道，横跨平台、软硬件和内容等多个领域。

真正将乐视拖垮的，就是贾跃亭一直心心念念的超级汽车。无论从哪个角度来看，国内众多杀入新能源汽车赛道的大佬中，贾跃亭都是当之无愧的先行者。

毕竟在贾跃亭受特斯拉影响想要开始造车时，理想汽车创始人还是汽车之家总裁，蔚来李斌刚初步拿到投资意向，何小鹏则是享受着退休生活。

2014年年中，贾跃亭将自己投资的新能源汽车公司更名为“法拉第未来”，正式开启了造车之路。

凭借此前乐视网的成功，马云和王健林先后对其进行投资，2017年时融创地产大佬孙宏斌更是带着150亿资金成为战略投资人，包括如今已经彻底走下神坛的许家印在内，都对贾跃亭进行了真金白银的支持。

▲图源：新浪微博

事后来看，贾跃亭如果不是造车，而是把此前业务生态中的任何一条坚定走下去，或许都不会落得如今局面。

这也是为什么如今有越来越多的人认为贾跃亭并不是真的想造车，而是想为资本市场讲述一个新的故事。

03

继续画饼，还有人信吗？

值得一提的是，就在跨年夜的当天贾跃亭又发布了一条微博，声称“公司正式形成经营闭环并进入交付营收阶段，2024年继续笃定前行，开启中东第三极”。

▲图源：贾跃亭微博

言语之中，透露着相当程度的自信。只可惜从目前的市场表现和外部局势来看，法拉第未来以后仍难言乐观。

首先汽车品牌往往都有着自己的目标用户，超豪华汽车品牌对应富豪群体， BBA拥有中产以上等忠实拥趸，10多万的家用车则面向更大众化的人群。

对比来看，法拉第未来此前发布的FF 91官方定价30.9万美元，折合人民币220万，要知道在美国购买一辆顶配宾利添越也只需要27万美元。从这个角度来看，法拉第未来对比传统豪华汽车品牌无法为车主们提供更多的情绪价值，显然很少有人买单。

其次，整个新能源汽车市场格局的风云突变，也让法拉第未来多少有些摸不着头脑。

▲图源：FaradayFuture官方微博

结合此前乘联会所披露的最新数据显示，单说国内市场上销量排名靠前的是比亚迪、特斯拉、吉利等品牌，甚至还走出了一种强者恒强的趋势。

哪怕一直以来法拉第未来都在瞄准海外市场，但随着比亚迪等品牌在海外的大踏步前进，也不见得会给贾跃亭和自己的新能源汽车品牌留下多少市场空间。

如今整个新能源汽车赛道正不断内卷，很多全新功能在10多万的家用车上都能够看到，如此红海市场贾跃亭想要突出重围难度已经相当之大。

在此背景下，再加上自身糟糕的财务状况和持续下跌的公司市值，信用已经跌至冰点的贾跃亭继续画饼，几乎也不会再有人选择相信了。

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174, 86, .1);--weui-TAG-TEXT-BLUE: rgba(16, 174, 255, .6);--weui-TAG-BACKGROUND-BLUE: rgba(16, 174, 255, .1);--weui-TAG-TEXT-BLACK: rgba(255, 255, 255, .5);--weui-TAG-BACKGROUND-BLACK: rgba(255, 255, 255, .05)}}@media screen and (min-width:1024px){body:not(.pages_skin_pc) .wx-root,body:not(.pages_skin_pc) body{--appmsgExtra-BG: #F7F7F7}}@media screen and (min-width:1024px){body:not(.pages_skin_pc) .wx-root[data-weui-theme=dark],body:not(.pages_skin_pc) body[data-weui-theme=dark]{--weui-BG-0: #111;--weui-BG-1: #1e1e1e;--weui-BG-2: #191919;--weui-BG-3: #202020;--weui-BG-4: #404040;--weui-BG-5: #2c2c2c;--weui-FG-0: rgba(255, 255, 255, .8);--weui-FG-HALF: rgba(255, 255, 255, .6);--weui-FG-1: rgba(255, 255, 255, .5);--weui-FG-2: rgba(255, 255, 255, .3);--weui-FG-3: rgba(255, 255, 255, .1);--weui-FG-4: rgba(255, 255, 255, .15);--weui-FG-5: rgba(255, 255, 255, .1);--weui-RED: #fa5151;--weui-ORANGERED: #ff6146;--weui-ORANGE: #c87d2f;--weui-YELLOW: #cc9c00;--weui-GREEN: #74a800;--weui-LIGHTGREEN: #3eb575;--weui-BRAND: #07c160;--weui-BLUE: #10aeff;--weui-INDIGO: #1196ff;--weui-PURPLE: #8183ff;--weui-WHITE: rgba(255, 255, 255, .8);--weui-LINK: #7d90a9;--weui-TEXTGREEN: #259c5c;--weui-FG: #fff;--weui-BG: #000;--weui-TAG-TEXT-RED: rgba(250, 81, 81, .6);--weui-TAG-BACKGROUND-RED: rgba(250, 81, 81, .1);--weui-TAG-TEXT-ORANGE: rgba(250, 157, 59, .6);--weui-TAG-BACKGROUND-ORANGE: rgba(250, 157, 59, .1);--weui-TAG-TEXT-GREEN: rgba(6, 174, 86, .6);--weui-TAG-BACKGROUND-GREEN: rgba(6, 174, 86, .1);--weui-TAG-TEXT-BLUE: rgba(16, 174, 255, .6);--weui-TAG-BACKGROUND-BLUE: rgba(16, 174, 255, .1);--weui-TAG-TEXT-BLACK: rgba(255, 255, 255, .5);--weui-TAG-BACKGROUND-BLACK: rgba(255, 255, 255, .05)}}@media screen and (min-width:1024px){body:not(.pages_skin_pc) .wx-root[data-weui-theme=dark],body:not(.pages_skin_pc) body[data-weui-theme=dark]{--appmsgExtra-BG: #121212}}@media screen and (min-width:1024px){body:not(.pages_skin_pc)body:not(.pages_skin_pc){background:#191919;background:var(--weui-BG-2)}}@media screen and (min-width:1024px) and (prefers-color-scheme:dark){body:not(.pages_skin_pc) .wx-root[data-weui-mode=care]:not([data-weui-theme=light]),body:not(.pages_skin_pc) body[data-weui-mode=care]:not([data-weui-theme=light]){--weui-BG-0: #111;--weui-BG-1: #1e1e1e;--weui-BG-2: #191919;--weui-BG-3: #202020;--weui-BG-4: #404040;--weui-BG-5: #2c2c2c;--weui-FG-0: rgba(255, 255, 255, .85);--weui-FG-HALF: rgba(255, 255, 255, .65);--weui-FG-1: rgba(255, 255, 255, .55);--weui-FG-2: rgba(255, 255, 255, .35);--weui-FG-3: rgba(255, 255, 255, .1);--weui-FG-4: rgba(255, 255, 255, .15);--weui-FG-5: rgba(255, 255, 255, .1);--weui-RED: #fa5151;--weui-ORANGERED: #ff6146;--weui-ORANGE: #c87d2f;--weui-YELLOW: #cc9c00;--weui-GREEN: #74a800;--weui-LIGHTGREEN: #3eb575;--weui-BRAND: #07c160;--weui-BLUE: #10aeff;--weui-INDIGO: #1196ff;--weui-PURPLE: #8183ff;--weui-WHITE: rgba(255, 255, 255, .8);--weui-LINK: #7d90a9;--weui-TEXTGREEN: #259c5c;--weui-FG: #fff;--weui-BG: #000;--weui-TAG-TEXT-RED: rgba(250, 81, 81, .6);--weui-TAG-BACKGROUND-RED: rgba(250, 81, 81, .1);--weui-TAG-TEXT-ORANGE: rgba(250, 157, 59, .6);--weui-TAG-BACKGROUND-ORANGE: rgba(250, 157, 59, .1);--weui-TAG-TEXT-GREEN: rgba(6, 174, 86, .6);--weui-TAG-BACKGROUND-GREEN: rgba(6, 174, 86, .1);--weui-TAG-TEXT-BLUE: rgba(16, 174, 255, .6);--weui-TAG-BACKGROUND-BLUE: rgba(16, 174, 255, .1);--weui-TAG-TEXT-BLACK: rgba(255, 255, 255, .5);--weui-TAG-BACKGROUND-BLACK: rgba(255, 255, 255, .05)}}@media screen and (min-width:1024px) and (prefers-color-scheme:dark){body:not(.pages_skin_pc) .wx-root:not([data-weui-theme=light]),body:not(.pages_skin_pc) body:not([data-weui-theme=light]){--weui-BG-0: #111;--weui-BG-1: #1e1e1e;--weui-BG-2: #191919;--weui-BG-3: #202020;--weui-BG-4: #404040;--weui-BG-5: #2c2c2c;--weui-FG-0: rgba(255, 255, 255, .8);--weui-FG-HALF: rgba(255, 255, 255, .6);--weui-FG-1: rgba(255, 255, 255, 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