核心观点
E-commerce acceleration slowed in 2021-2022 but is returning to its longterm trend line
An e-commerce rebound began at the end of 2022, with risinggrowth in Europe, the US, and Asia
European e-commerce increased 3% in 2022, with all industriesshowing growth except electronics
The rebound in Europe is driven by baby boomers and Gen-Xers, as ecommerce penetration is already high for younger generations
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