虚拟商品交易或许会成为电子商务的蓝海

虚拟商品交易或许会成为电子商务的蓝海  

文/王艺建(本博客特推出双语博客，我自己翻译的，译文在后，望大家批评指正)

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阿里巴巴上市了，对中国乃至世界的电子商务发展有着里程碑似的意义，在网盛科技，阿里巴巴等先驱者的带领下，中国电子商务正在稳健的进步，而且似乎前景一片大好。

原本认为阿里巴巴就是电子商务的主宰，因为阿里巴巴在B2B市场和C2C市场都是一骑绝尘，慧聪至今给人的感觉就是到死不活，而易趣更是不堪一击。网盛科技虽在电子商务领域也有所立足，但无论是在市值，影响力和市场份额上均还很有限。现在看来，阿里巴巴不可能吞并所有的市场，就算他有这个精力也没有这个能力。

互联网历来是个红海与蓝海并存的行业，二者相辅相成，交替存在，所以，电子商务到了当前的红海状态必然会迎接下一个蓝海，这个蓝海，就是阿里巴巴无暇顾及的地方。

电子商务的蓝海会源于两个方面的创新，一是交易模式的创新，一是交易对象的创新。只有同时在这两方面下功夫才可能突破阿里巴巴现有模式的禁锢。幸运的是，这一模式正在诞生，随着威客类网站的崛起，这一模式也渐渐浮出了水面。

威客模式是以虚拟商品交易为主的电子商务模式，主要包括智力交易和人脉交易。这类交易和阿里巴巴，淘宝等全然不同，后二者完全是实物商品交易，而前者则是虚拟商品的交易。在未来，威客网站将不再满足于悬赏，而要构建一套电子商务体系。

这种电子商务体系并非“趴在玻璃上的苍蝇，有光明，没前途”，智力和人脉是每个人生存必不可少的两个条件，因而绝对有市场，只是这种市场的形成再到电子商务体系的构建需要很长时间。假以时日，这种模式不但可以发扬光大，甚至可以和阿里巴巴现有的交易模式并驾齐驱，着实为电子商务领域的一片蓝海。

阿里巴巴已经上市了，下一个阿里巴巴在哪里？我想一定存在于虚拟商品交易的领域，或许将从目前竞争已经白热化的威客类网站中诞生出来。

译文：

The transaction of virtual goods will be the "Blue Ocean" of E-business

Alibaba Corp. has gone public. It is significant for China, in the field of E-business just as one milestone，even the whole world . With the leading of Netsun and Alibaba，the E-business of China is growing steadily. It will have a nice future.

I have supposed that Alibaba will be the master of E-business. Since it captures a overwhelming market in both B2B and C2C field. Generally speaking, HC international is just half-life in our feeling; Eachnet has been collapsed at the first blow of Taobao. Netsun is limited in both force and market share. But now, I consider that it is impossible for Alibaba to hold all the market share. Even if it has the energy, it hasn't the ability.

The Internet contained both "Red Ocean" and "Blue Ocean”. Both of the two parts are important components of Internet. So, when the internet is at the status of "Red Ocean", "Blue Ocean" comes up. So the "Blue Ocean" of E-business is beyond the control of Alibaba.  

The "Blue Ocean" will stem from the innovation of two aspects, one is the mode of transaction, the other is the goods of transaction. So you should try your best in these two aspects, you will build the "Blue Ocean". Fortunately, the new mode is developing. That’s “Witkey”. 

What is Witkey? It is new mode of E-business since its virtual goods. The goods can be divided into two parts, one is intelligence and the other is relationship. So it has great difference comparing with Alibaba and Taobao.In the future, Witkey will construct the architecture of E-business which is suitable for this special kind of goods.

How about the future? I think it is bright and clear. Both intelligence and relationship are necessary for every person. But it is a long distance for the development of market and the construction of architecture. However, this new kind of mode can be as powerful as Alibaba, I believe.

So where is next Alibaba? I think it exists in the transaction of virtual goods, it will come from the  Witkey websites, which are facing fiercely competition.  

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